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Assessment Services Market Size and Forecast, by Type (Online Medium, Offline Medium); Application (Certification Assessment Services, Entrance Assessment Services, Recruitment & Promotion Assessment Services) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 6156
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

Assessment Services Market Outlook:

Assessment Services Market size was valued at USD 15.3 billion in 2025 and is set to exceed USD 38.62 billion by 2035, registering over 9.7% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of assessment services is estimated at USD 16.64 billion.

Assessment Services Market overview
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The market growth is attributed to the growing use of assessment services in various sectors such as education, healthcare, government and public sector, and manufacturing. For instance, there is a growing demand for e-books, as people are more engaged in online studies. According to a recent analysis, the predicted number of readers in the e-books sector will reach around 1 Billion by 2027.

Moreover, assessment services have a crucial role in evaluating individuals and organizations by using assessment tools such as aptitude tests to measure intelligence, skills, and knowledge. 

Key Assessment Services Market Insights Summary:

  • Regional Highlights:

    • North America assessment services market is anticipated to capture 45% share by 2035, driven by the demand from advanced education and employment sectors with increasing service providers.
    • Europe market will experience huge CAGR during 2026-2035, driven by high employment rate and growing need for candidate assessment in tech job roles.

  • Segment Insights:

    • The online medium segment in the assessment services market is projected to achieve a 56% share by 2035, driven by wide accessibility and cost-effectiveness, especially in remote areas.
    • The certification assessment services segment in the assessment services market is poised for substantial growth till 2035, driven by the need for transparency and reliability in verifying academic and professional certificates.

  • Key Growth Trends:

    • Technological developments in digital tools
    • Growing popularity of game-based assessment

  • Major Challenges:

    • High chances of bias
    • Lack of Cooperation

  • Key Players: Korn Ferry, Tata Consultancy Services, Prometric, TeamLease, AON, Hogan Assessments, NSEIT, Cognizant, DDI, IBM Corporation.

Global Assessment Services Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 15.3 billion
    • 2026 Market Size: USD 16.64 billion
    • Projected Market Size: USD 38.62 billion by 2035
    • Growth Forecasts: 9.7% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (45% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, Germany, Japan, United Kingdom
    • Emerging Countries: China, India, Singapore, South Korea, Brazil

    • Last updated on : 17 September, 2025

Growth Drivers

  • Technological developments in digital tools - The growing technological advancements in digital tools such as mobile phones and computers have facilitated the use of assessment services. To help in assessing the performance and skills in any organization by conducting online tests and automated scoring contribute to enhancing the efficiency of assessment services.

    In addition, rapid urbanization and industrialization have increased the demand for digital devices, especially in developing and developed countries which further help assessment service vendors to operate effectively and remotely. According to a recent report, as of the fourth quarter of 2022, nearly 97% of internet users aged 16 to 64 owned a mobile phone.
  • Increasing need for assessment services for employability -Due to the rising population, there is a huge demand for jobs and employment. According to a source, the population in the world is growing at a rate of around 0.91% per year in 2024. The assessment services help select the right candidate for companies by training and testing them for professional growth.

    Moreover, the assessment of employee and existing staff is crucial to improving their overall performance and developing their skills for diverse work or positions. These services are also helpful in measuring the performance of staff with the goal of the company to further enhance productivity. Furthermore, assessment services are becoming an important need of companies in the hiring process which expands its assessment services market size.
  • Growing popularity of game-based assessment - Several organizations are now focusing on game-based assessment over traditional assessment such as verbal reasoning and logical questions. Game-based assessments are interactive and innovative approaches to evaluating the skills and performance of individuals.

    Furthermore, game-based assessment services include rewards, levels, and badges which help boost the motivation of individuals and provide feedback. The benefit of providing feedback is that the individuals may improve their performance at each level. Additionally, the large adoption of game-based assessment solutions in organizations stimulates the assessment services market growth.

Challenges

  • High chances of bias - There are high chances of discrimination in assessment tests based on age, gender, and other factors which lead to unequal outcomes that may restrict the adoption of assessment services. Lack of transparency in the evaluation and assessment process loses confidence and trust in assessment services which hamper its market growth.
  • Lack of Cooperation - The lack of contribution of staff in the assessment process and the unwillingness of individuals to take an interest in the assessment tests pose a challenge. This further leads to the wastage of the organization’s resources, money, and time spent on assessment services which hinders market growth.

Assessment Services Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

9.7%

Base Year Market Size (2025)

USD 15.3 billion

Forecast Year Market Size (2035)

USD 38.62 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Assessment Services Market Segmentation:

Type Segment Analysis

Online medium segment is projected to hold more than 56% assessment services market share by 2035. The segment growth can be attributed to its wide accessibility, especially in remote areas, and cost-effectiveness. Online medium is largely preferred by organizations to conduct assessment tests as it provides flexibility and can be accessed anytime.

Moreover, in the education sector, through online training and programs, students easily acquire skills at their comfort rather than attending classes physically which boosts the segment growth. According to a source, more than 200 million learners signed up for at least one massive open online course in 2023. 

Application Segment Analysis

By the end of 2035, certification assessment services segment is expected to hold over 51% assessment services market share. The segment growth can be attributed to transparency and reliability as certification assessment services revise different types of documents to prevent any misleading.

Furthermore, organizations use these services to authenticate the certificates provided by individuals and ensure optimal selection to boost performance. Additionally, the growing adoption of certification assessment services in educational institutes to check academic certificates and documents leads to stimulating segment growth.

Our in-depth analysis of the assessment services market includes the following segments:

          Type
  • Online Medium
  • Offline Medium

          Application
  • Certification Assessment Services
  • Entrance Assessment Services
  • Recruitment & Promotion Assessment Services
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Assessment Services Market Regional Analysis:

North America Market Insights

North America industry is likely to dominate majority revenue share of 45% by 2035,. The market growth in the region is also expected on account of the presence of well-advanced educational and employment sectors which largely use assessment services.

The criteria of standardized assessment process for admissions and interviews in the US expand the market size of assessment services. Additionally, due to the growing demand for assessment services in the educational and employment sectors, there is an increase in the number of assessment service providers.

In Canada, the shifting focus toward skill development and a talented workforce has increased the demand for assessment services in almost every sector contributing to its market growth. According to a report, Canadian universities, colleges, and vocational institutions are recognized worldwide for producing a highly skilled workforce.

European Market Insights

The European region will also encounter huge growth in the assessment services market during the forecast period and will hold the second position owing to the high employment rate and increasing demand for assessment services for selecting candidates for various high-tech job roles. According to a source, the EU’s employment rate exceeds 75% in 2023.

In the UK, the growing government’s initiatives towards skill development by forming educational policies have increased the demand for certification assessment and educational assessment.

In Germany, increasing investments in advanced technology and research activities to conduct assessment tests efficiently boost the market growth of assessment services in the region. According to a recent report, in 2022, the IT industry in Germany generated a revenue of around 119 billion euros.

Assessment Services Market size
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Assessment Services Market Players:

    The assessment services market consists of various key players. Some of the companies dominating the market are AON, TeamLease, Korn Ferry, and Prometric among others.  

    • Korn Ferry
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Tata Consultancy Services
    • Prometric
    • TeamLease
    • AON
    • Hogan Assessments
    • NSEIT
    • Cognizant
    • DDI
    • IBM Corporation

Recent Developments

  • Korn Ferry - Korn Ferry and Workday Inc., announced their partnership to offer organizational consulting and expertise to Japanese organizations. In this partnership, both companies will provide support regarding HR consultation and implementation of HR transformation that will be aligned with organizational systems. Moreover, the partnership will integrate human capital decisions which will help in enabling talent programs.
  • AON - AON launched Suite of Risk Analyzer tools which will help clients to make better decisions by analyzing the total cost. Risk Analyzer will offer risk managers access to data quality assessments to reduce the cost of risk. Additionally, clients will be able to make informed decisions related to risk financing strategies and help in making risky financial decisions
  • Report ID: 6156
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of assessment services is estimated at USD 16.64 billion.

The global assessment services market size crossed USD 15.3 billion in 2025 and is likely to register a CAGR of around 9.7%, exceeding USD 38.62 billion revenue by 2035.

North America assessment services market is anticipated to capture 45% share by 2035, driven by the demand from advanced education and employment sectors with increasing service providers.

Key players in the market include Korn Ferry, Tata Consultancy Services, Prometric, TeamLease, AON, Hogan Assessments, NSEIT, Cognizant, DDI, IBM Corporation.

Assessment Services Market Report Scope

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