App Test Automation Market Size & Share, by Testing Type (Static Testing, Dynamic Testing); Organization (SMEs, Large Enterprise); Deployment (On-Premises, Cloud); End-user (IT & Telecommunication, Healthcare, Transportation & Logistics, Retail, BFSI) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2031

  • Report ID: 5105
  • Published Date: Jul 26, 2023
  • Report Format: PDF, PPT

Global App Test Automation Market TOC

 

1. Introduction

1.1. Market Definition

1.2. Market Segmentation

1.3. Product Overview

2. Assumptions and Acronyms

  1. Research Methodology

3.1. Research Process

3.2. Primary Research

  1. Service Providers
  2. End-users

3.3. Secondary Research

4. Executive Summary – Global App Test Automation Market

5. Market Dynamics

5.1. Drivers

5.2. Restraints

5.3. Opportunities

5.4. Trends

6. Regulations & Standards Landscape

7. Industry Risk Analysis

8. Analysis on Application Testing

9. Impact of COVID-19 on the Global App Test Automation Market

10. Analysis on In-House App Testing

11. Commonly Used Keywords in App Test Automation Market

12. Competitive Positioning

  1. Competitive Landscape

13.1. Market share analysis, 2021

13.2. Competitive benchmarking

13.3. Company Profiles

  1. QA-Mentor-Software Testing Company
  2. Tricentis
  3. Parasoft
  4. Cigniti
  5. Keysight
  6. Invensis Technologies Pvt. Ltd.
  7. Sauce Labs
  8. SmartBear Software
  9. Micro Focus
  10. Ranorex Inc.

14. Global App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

14.1. Market Overview

14.2. By Value (USD Million)

14.3. Global App Test Automation Market – Segmentation Analysis 2021-2031

  1. By Testing Type
    1. Static Testing, 2021-2031F (USD million)
    2. Dynamic Testing, 2021-2031F (USD million)
      1. Functional Testing, 2021-2031F (USD million)
        1. E2E Testing, 2021-2031F (USD million)
        2. Others, 2021-2031F (USD million)
      2. Non-Functional Testing, 2021-2031F (USD million)
        1. API Testing, 2021-2031F (USD million)
        2. Others, 2021-2031F (USD million)
  2. By Organization Size
    1. Small and Medium Enterprise, 2021-2031F (USD million)
    2. Large Enterprise, 2021-2031F (USD million)
  3. By Deployment Mode
    1. On-premises, 2021-2031F (USD million)
    2. Cloud, 2021-2031F (USD million)
  4. By End-User
    1. IT & Telecommunication, 2021-2031F (USD million)
    2. Healthcare, 2021-2031F (USD million)
    3. Transportation & Logistics, 2021-2031F (USD million)
    4. Retail, 2021-2031F (USD million)
    5. BFSI, 2021-2031F (USD million)
    6. Others, 2021-2031F (USD million)
  5. By Region
    1. North America, 2021-2031F (USD million)
    2. Europe, 2021-2031F (USD million)
    3. Asia Pacific, 2021-2031F (USD million)
    4. Latin America, 2021-2031F (USD million)
    5. Middle East & Africa, 2021-2031F (USD million)

15. North America App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

15.1. Market Overview

15.2. By value (USD Million)

15.3. Market Segmentation by

  1. By Testing Type
    1. Static Testing, 2021-2031F (USD million)
    2. Dynamic Testing, 2021-2031F (USD million)
      1. Functional Testing, 2021-2031F (USD million)
        1. E2E Testing, 2021-2031F (USD million)
        2. Others, 2021-2031F (USD million)
      2. Non-Functional Testing, 2021-2031F (USD million)
        1. API Testing, 2021-2031F (USD million)
        2. Others, 2021-2031F (USD million)
  2. By Organization Size
    1. Small and Medium Enterprise, 2021-2031F (USD million)
    2. Large Enterprise, 2021-2031F (USD million)
  3. By Deployment Mode
    1. On-premises, 2021-2031F (USD million)
    2. Cloud, 2021-2031F (USD million)
  4. By End-User
    1. IT & Telecommunication, 2021-2031F (USD million)
    2. Healthcare, 2021-2031F (USD million)
    3. Transportation & Logistics, 2021-2031F (USD million)
    4. Retail, 2021-2031F (USD million)
    5. BFSI, 2021-2031F (USD million)
    6. Others, 2021-2031F (USD million)
  5. By Country
    1. US, 2021-2031F (USD million)
    2. Canada, 2021-2031F (USD million)

16. Europe App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

16.1. Market Overview

16.2. By value (USD Million)

16.3. Market Segmentation by

  1. Testing Type
  2. Organization Size
  3. Deployment Mode
  4. End-User
  5. Country
    1. UK, 2021-2031F (USD million)
    2. Germany, 2021-2031F (USD million)
    3. France, 2021-2031F (USD million)
    4. Italy, 2021-2031F (USD million)
    5. Spain, 2021-2031F (USD million)
    6. Russia, 2021-2031F (USD million)
    7. Netherlands, 2021-2031F (USD million)
    8. Rest of Europe, 2021-2031F (USD million)

17. Asia Pacific App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

17.1. Market Overview

17.2. By value (USD Million)

17.3. Market Segmentation by

  1. Testing Type
  2. Organization Size
  3. Deployment Mode
  4. End-User
  5. Country
    1. China, 2021-2031F (USD million)
    2. India, 2021-2031F (USD million)
    3. Japan, 2021-2031F (USD million)
    4. South Korea, 2021-2031F (USD million)
    5. Singapore, 2021-2031F (USD million)
    6. Rest of Asia Pacific, 2021-2031F (USD million)

18. Latin America App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

18.1. Market Overview

18.2. By value (USD Million)

18.3. Market Segmentation by

  1. Testing Type
  2. Organization Size
  3. Deployment Mode
  4. End-User
  5. Country
    1. Brazil, 2021-2031F (USD million)
    2. Mexico, 2021-2031F (USD million)
    3. Argentina, 2021-2031F (USD million)
    4. Rest of Latin America, 2021-2031F (USD million)

19. Middle East & Africa App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2021 to 2031

19.1. Market Overview

19.2. By value (USD Million)

19.3. Market Segmentation by

  1. Testing Type
  2. Organization Size
  3. Deployment Mode
  4. End-User
  5. Country
    1. Israel, 2021-2031F (USD million)
    2. GCC, 2021-2031F (USD million)
    3. South Africa, 2021-2031F (USD million)
    4. Rest of Middle East & Africa, 2021-2031F (USD million)

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2031

App Test Automation Market size is estimated to cross USD 108.28 Billion by the end of 2031, growing at a CAGR of 20.61% during the forecast period, i.e., 2022-2031. In the year 2022, the industry size of app test automation was around USD 17.10 Billion. The demand for app test automation is growing faster due to the increasing prevalence of digitization in commercial business as well as the consumer electronics sector. A number of methods are increasingly being used for creating an efficient business environment. For instance, Agile and DevOps methods provide faster bug removal, integration of unexpected variations, and post-deployment debugging. These advantages improve automation testing in a number of industries such as telecommunications and automotive services.

Test automation is becoming an essential process for many project teams across various software development projects. Test automation has the capability of achieving the needed objectives of easing out the regression testing effort. Often, test automation projects, once delivered to the client, get into cold storage and will not be used properly, which results in wasted efforts and costs. According to a report from World Quality, only 14 to 18% of organizations have basic test automation tools in place and have a high potential opportunity for app test automation service providers to grab the market share. Selecting the right test automation tool is of high importance to gain long-term benefits from automation testing.  


App Test Automation Market
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App Test Automation Market: Growth Drivers and Challenges

Growth Drivers

  • Automation Scaling Across the Application Life Cycle – According to World Quality Index, leveraging automation across the application life cycle with technology, such as Tricentis SAP application testing solutions, can result in an organizational ROI of 334% and advantages worth up to USD 7.8 million across the globe and more than USD 2.33 million across the Asia Pacific over three years. Furthermore, the intelligent nature of automated testing yields a wide range of advantages that can spur significant digital transformation in the future.
    Organizations can reduce the number of mistakes and bugs in a production-ready application from an average of 1.5 to 0.3 per project by limiting the testing scope. IT teams can improve employees' day-to-day work experiences by lowering the risk of issues that enter the application during development and production. Workloads are reduced, workplace frustration decreases, and hyper-care requirement is reduced.
  • CI/CD Pipelines Across App Test Automation - In CI/CD pipelines, automated testing plays a function that is as adaptable as the pipelines themselves. Using CI/CD automation, teams may more easily handle a greater range of tests. In order to maximize efficiency, several tests can and should be run concurrently. The greatest method to improve development teams is via continuous integration and continuous delivery systems, which include everything from version control to regression testing and even service virtualization. Amazon OpenSearch Service has partnered with SEEK Asia in terms of enhancing client experience through CI/CD pipeline automation and speed for app test automation. Teams can swiftly deploy improvements to their search engines by removing the undifferentiated heavy work, giving users faster access to the newest search functionality.
  • Rising Need to Improve User Experience- User experience has become critical for the success of any product or service. Automation testing helps identify and address UX-related issues early in the development cycle, ensuring that the final products meet user expectations.

Challenges

  • Test Flakiness of End-to-End Testing- End-to-end testing is known for producing erratic, unstable tests that fail. It is tremendously stressful to have a test suite run flawlessly one day and then have a test fail for no apparent reason. Even more frustrating is when the test suite is rebuilt, and everything runs flawlessly. End-to-end tests involve many moving pieces and validate several components throughout a test run, making it challenging to pinpoint the exact problem. Since it is impossible to duplicate the failure scenarios, this inconsistency causes much-lost productivity when determining the underlying cause of the flakiness. Even worse, unreliable tests encourage teams to accept them, ignoring possible problems and lowering the effectiveness of automated testing.
  • Low Affordability of App Test Automation

App Test Automation Market: Key Insights

Base Year

2021

Forecast Year

2022-2031

CAGR

20.61%

Base Year Market Size (2021)

USD 17.10 Billion

Forecast Year Market Size (2031)

USD 108.28 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia-Pacific (Japan, China, India, South Korea, Singapore, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, Netherlands, Rest of Europe)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • Middle East and Africa (Israel, GCC, South Africa, Rest of the Middle East and Africa)
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App Test Automation Segmentation

Testing Type (Static Testing, Dynamic Testing)

The static testing segment is expected to hold the highest share in the global app test automation market. This can be attributed to the fact that static testing is carried out in the early stages of development to prevent errors because it is simpler to identify the causes of failures and rectify them. According to Capgemini’s report, about 85% of software problems can be found by thorough static testing.

End-User (IT & Telecommunications, Healthcare, Transportation & Logistics, Retail, BFSI)

App test automation market from the IT & telecommunications segment has the highest revenue share of approximately 23% in terms of application of app testing automation as they are predominantly used to test the effectiveness of mobile apps and websites in 2021. Continuous security testing drives and integration of functional testing and mobile app security testing to find bugs are followed in the industry to enhance overall app quality.

Our in-depth analysis of the global market includes the following segments:

     Testing Type

  • Static Testing
  • Dynamic Testing
    • Functional Testing
  • E2E Testing
    • Non-Functional Testing
  • API Testing

     Organization Size

  • Small & Medium Enterprise
  • Large Enterprise

     Deployment

  • On-premises
  • Cloud

     End-User

  • IT & Telecommunication
  • Healthcare
  • Transportation & Logistics
  • Retail
  • BFSI

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App Test Automation Industry - Regional Synopsis

North American Market Statistics

The North America app test automation market, amongst the market in all the other regions, is projected to hold the largest market share during the forecast period owing to the presence of leading market players such as QA Mentor, Inc., Tricentis, Parasoft, Keysight Technologies Limited, Sauce Labs, SmartBear Software and Ranorex Inc. The US consumer technology sector is hitting more than USD 460 billion in sales, growing at an annual rate of around 4%, while the streaming and software spending is at USD 112 billion, which is growing at the rate of more than 10%, helping the testing automation market to grow rapidly in the US.

Asia Pacific Market Forecast

The Asia-Pacific app test automation market is expected to grow at a CAGR of 23.20% during the forecast period and the is projected to reach USD 29.54 Billion. The growth of the market can be attributed majorly to the high GDP growth rate, being the trade center of the world, and the considerable presence of the IT industry. For instance, one-half of the world's population, 60% of its economies, and, by 2019, half of all internet users worldwide will reside in the Asia-Pacific region. Thus, it should be no surprise that Asia outperforms many other areas in digital transformation, including Europe and the Americas. The Economist Intelligence Unit (EIU) claims that consumer demand frequently leads Asian businesses to take the lead in digital transformation. Asia is increasingly turning into a region where consumer companies are determining how to future-proof their operations. The scenario is especially true in China. This is because Chinese consumers are lagging behind other countries regarding digital technologies.

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App Test Automation Market  Size
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Companies Dominating the App Test Automation Landscape

top-features-companies
    • QA-Mentor-Software Testing Company
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Tricentis
    • Parasoft
    • Cigniti
    • Keysight
    • Invensis Technologies Pvt. Ltd.
    • Sauce Labs
    • SmartBear Software
    • Micro Focus
    • Ranorex Inc.

In-the-news

In The News

  • QA Mentor announced the acquisition of Step One Step Ahead, a privately held software consulting firm, based in Mumbai, India. The company primarily focused on Robotic Process Automation (RPA).
  • Tricentis, announced Vision AI, the central technology that will now power Tosca. The Vision AI by the company is amongst the industry’s most advanced artificial intelligence-based test design and automation technology, allowing the organization to basically addressed the needs that have been brought about by the growing prevalence of cloud-native as well as enterprise application platforms. This new artificial intelligence-based approach marks the beginning of a new era of automation tests.

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 5105
  • Published Date: Jul 26, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing prevalence of digitization in commercial business, as well as the consumer electronics sector, are the major factors driving the market growth.

The market is anticipated to attain a CAGR of 20.61% over the forecast period, i.e., 2022 – 2031.

The major players in the market are QA-Mentor-Software Testing Company, Tricentis, Parasoft, Cigniti, Keysight, Invensis Technologies Pvt. Ltd., Sauce Labs, SmartBear Software, Micro Focus, Ranorex Inc.

The static testing segment is anticipated to garner the largest market size by the end of 2031 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.
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