Anti-Piracy Protection Market Trends

Growth Drivers

• Growing Demand for Cloud Computing Solutions- The growth of the market for protection against piracy is driven by increased Internet and mobile penetration in developing economies, digitalization, and increasing adoption of cloud-based services within the information technology sector. Protecting against piracy provides a comprehensive level of visibility, compliance, and data security for cloud transformation in the industry. Currently, 6.8 billion people worldwide are using a mobile phone. Given that the world's population stands at 8 billion, this represents a penetration rate of over 80 percent for mobile phones.
•  Increasing Pirated Content- As a result of the growing number of illegal movie and television viewers on the Internet, pirate content sites and platforms will continue to grow. In the U.S., China, India, and Russia, large corporations are offering solutions to protect their data by means of antipiracy technologies as well and cyber theft has increased significantly. Therefore, to protect assets from abuse, copyright content owners have adopted antipiracy measures and services.
• Increasing Demand for Cyber Security- The market is expected to be driven by an increased incidence of cyber-attacks and a rise in privacy practices in the entertainment and media sectors. To ensure the security of sensitive enterprise data, key players are enhancing their services. For example, Verimatrix launched Secure Delivery Platform in February 2022, a cloud ecosystem that brings together cybersecurity and antipiracy services to an entire glass wall of experience for media companies, content owners, stream providers, and broadcasters from all over the world by securing their content, applications, and devices on one single user interface.

Challenges

• High Installation and Deployment Costs of Anti-piracy Protection Software- The growth in the market for protection against piracy is projected to be hindered by higher costs of products and services. Many individuals are pirating software for reasons that they think the true prices are too high. Technical problems and lack of technology knowledge within the population are also anticipated to hinder the growth of market. The growth of the market for anti-piracy protection is expected to be slowed down by a lack of technology awareness in the population.
• Market growth may be hindered by obstacles to the monitoring and prosecution of pirates.
• The growth of the market may be hindered by developments in piracy techniques and technologies.