Anime Market - Regional Analysis
Asia Pacific Market Insights
The market in the Asia Pacific is expected to grow at a market share of 47.2% by 2037. The demand is highly driven by the rich culture of anime production and mobile-first customers who are highly engaged in gaming, which is amplifying the growth of the market. The merchandising of products is also quite advanced, which is adopted by the locals and is often exported. The region further holds some of the key and experienced producers of anime content, accelerating the expansion of the market. Simulcasting has also gained popularity in the market, which is demonstrating the rising demand for anime culture across the globe.
Japan is the home of Anime production, which is dominated by players who are well-established in Japan. The penetration of smartphones and low-cost data has allowed users to increase viewing time of the anime, fuelling the market expansion. The demand for anime is local as well as international, making Japan one of the largest hubs for anime series. The popularity has gained so much that collectables and merchandise have penetrated widely, amplifying the expansion of the market.
India also holds a strong market in anime content streaming. The growth of OTT platforms and streaming platforms has exponentially increased the growth of the anime market. The demand for merchandise has also increased significantly in the country, driven by the penetration of engaging, thoughtful, and compelling stories. Cross-cultural understanding of Japan and India is significantly expanding the market, allowing higher adoption of anime-based content.
North America Market Insights
North America holds approximately 24% of the global anime market, which has ensured a strong position in the market. The region is expected to grow by a CAGR of 12.47% owing to the gaming crossovers and merchandising ecosystems. The fast dubbing and large-scale libraries are further enhancing the demand for the global anime market. Popular production houses include Hollywood studios, where producers are collaborating to amplify the anime culture on streaming platforms. North America is also quite open to new games, with some key players who have mastered anime animation.
The U.S. is widely open to new as well as older streaming platforms, which is raising the demand in the country. Key players such as Netflix, Crunchyroll, and Prime are constantly dominating the anime market with new releases and powerful scripts, which directly enhance the market expansion. Moreover, the large number of regulations and compliance ensure a safe production with minimal rejections. The rising number of production houses across the country is leading to immense competition, leading to a delay in release.
Canada has seen a strong surge in the adoption of the anime market primarily because of the rising culture of anime series and content on streaming platforms. The demand for rich, action-oriented anime is increasing, especially among Gen Z, which is effectively managing the market expansion. It is estimated that Canada holds more than 7 million Gen Z people, which creates a high potential in the adoption of the anime merchandizes. The fan culture and events have also increased over the past few years, increasing the collaboration between fans and studios.
Europe Market Insights
The region is also quite dominated by the anime market and currently holds a share of 14.27%. Europe has allowed the penetration of streaming platforms such as Netflix and Prime Video, which are successfully bringing the anime culture to the region. In July 2024, Crunchyroll rolled out its first store in the UK, enabling fans to effectively buy products and other merchandise. This has enabled access to the potential fan base, which is increasing the expansion of the market in the region. The streaming partners have also ensured to streamline the language, as the geographical challenges include a language barrier, which is significantly impacting the growth of the market.
The UK has also seen a surge in the adoption of anime products, which include the series, movies and merchandizes. The country also has well-established regulations that qualify the content, enabling higher adoption and expansion of the market. The culture of anime has become so deeply rooted that events and cosplays are quite common in the country, which increases engagement with the producers. The engagement also allows the producers and the makers to assess the specific demand from the audience, supportive in shaping the anime market.
Germany is experiencing a rise in Gen Z and millennial populations, which is directly fuelling the expansion of the anime market. The retail and e-commerce sectors of the country are quite strong, which has fuelled the sales of merchandise and other anime products, increasing the demand for anime. Anime is quite popular among Gen Z as well as Millennials, which is increasing the viewership of anime series and the purchase of small collectables and apparel. These factors are significantly impacting the growth of the business.
