Animation Software Market Size & Share, by Solution (Animation Software, Services); Product Type (Flipbook Animation, Stop Motion, 2D Animation, 3D Animation); Verticals (Media & Entertainment, Automotive, Online Education) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5628
  • Published Date: Feb 12, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Animation Software Market size is expected to cross USD 1398 Billion by the end of 2036, growing at a CAGR of 11% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of animation software was over USD 360 Billion. The market for animation software is primarily being driven by the growing use of 3D printing, projection mapping, augmented reality (AR), and virtual reality (VR) merging with reality, and the expansion of brand licensing and merchandising globally.  The number of AR users have nearly increased to 0.81 billion by 2021. There will be 1.4 billion active AR user devices by 2023. And in 2024, that amount is projected to rise to 17.3 billion.

In addition to these, the growing use of animation software across a range of industry sectors because of its highly graphical data and intricate visual effects. It also provides several other advantages, including sharp perception, value-added information for customers, and concept and idea simulation in the form of pictures.

Animation Software Market
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Animation Software Market: Key Insights

Base Year


Forecast Year



~ 11%

Base Year Market Size (2023)

 ~ USD 360 Billion

Forecast Year Market Size (2036)

 ~ USD 1398 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Animation Software Sector: Growth Drivers and Challenges


Growth Drivers

  • Increasing Interest In 3D Mobile Applications and Games- The market has been driven in recent years by the growing popularity of 3D video games that use animation software. Also, because of player-made graphic technology like NVIDIA, AMD Inc., and many others, video games are getting more immersive and dramatic. Animation software is also expanding thanks to the growing use of virtualization techniques in the game industry. Furthermore, it is anticipated that the market for animation software will increase due to the increased need for 3D animation in a variety of industries, including games, cartoons, and movies. A variety of characteristics are available with animation software, including excellent 2D and 3D animation, great versatility, ease of creation, and customization.
  • Increasing Penetration of Internet and Smartphones- The growing mobile internet penetration and smartphone use in emerging nations have opened up enormous prospects for animated films, games, and videos, which will propel the growth of the animation software market. Currently, there are more than 6.5 billion cell phones in use worldwide, and this figure is expected to rise in the years to come. Nearly 90% of cell phones in use today are smartphones. And at the moment, most people on the planet are owners of one.
  • Animation Software Used in Cartoons and Motion Pictures- The industry is anticipated to grow as animation software becomes more common in cartoons and motion pictures. Professionals now have access to a plethora of animation software that allows them to study and learn about the industry driving the market throughout the specified forecast period. The cartoon industry has produced a lively product. The size of the worldwide animation market grew by 5% in 2021 to reach over 372 billion dollars.


  • Exposure to Piracy and Corruption- The market faces a serious threat from piracy, which might have a big effect on the animation software sector's earnings. Growing industrial piracy is expected to damage companies' brand equity because of bugs and malware. The ongoing exposure to software piracy and corruption may impede the market's expansion. For example, the United States, China, Russia, India, and many more are the hubs for license infringement and piracy. Because of pervasive piracy, corporations are forced to come up with techniques and tactics to manage their intellectual property (IP) related to software. These problems cause barriers for the participants, which slows down the market.
  • Among other things, fewer government subsidies, less money for investments, and protection of intellectual property would likely limit the market's ability to expand for animation software.
  • The market expansion for animation software is further hampered by exposure to a shortage of qualified personnel.

Animation Software Segmentation

Product Type (Flipbook Animation, Stop Motion, 2D Animation, 3D Animation)

Based on product type, the 3D animation segment in the animation software market is anticipated to hold the largest revenue share of about 35% during the forecast period. The need for photo-realistic animation has grown significantly with the introduction of realistic, useful, and creative images. Furthermore, the growing popularity of 3D animation software is a result of its highly graphical data and detailed visual effects for a wide range of industry verticals. Additionally, 3D animation software offers numerous advantages such as enhanced perception, and concept and idea simulation through graphics, among many others. As a result, 3D animation software is used by many industry verticals, including media and entertainment, healthcare, building, gaming, architecture, education, and academia, among others, creating the potential for the market. The revenue of the worldwide 3D animation industry is expected to reach over USD 18 billion, up 10.8% from USD 16.2 billion in the previous year. It was predicted that by 2026, the yearly amount will have surpassed USD 27 billion.

Verticals (Media & Entertainment, Automotive, Online Education)

Based on verticals, the media & entertainment segment is projected to account for 48% share of the global animation software market during the forecast period. For a long time, the main market for animation software has been the media and entertainment industry. The market for animation software is expected to develop as a result of the rising use of smartphones and mobile internet, which has created a ton of potential for 3D games, animated films, and movies, among other content. Aside from that, the market is expected to develop in direct proportion to the growth of animated international films, particularly 3D animated films. Moreover, due to the large scope and need for locally produced computer-generated imagery animation content is creating a climate that is conducive to market growth.

Our in-depth analysis of the global market includes the following segments:


  • Animation Software
  • Services

          Product Type

  • Flipbook Animation
  • Stop Motion
  • 2D Animation
  • 3D Animation


  • Media & Entertainment
  • Automotive
  • Online Education

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Animation Software Industry - Regional Synopsis

North American Market Forecast

Animation software market in the North American region is expected to hold the largest revenue share of about 33% during the forecast period. The high adoption rate of cutting-edge technologies and the existence of significant players in the North American market are responsible for the market's growth in this area. The expanding use of motion graphics, motion capture, and virtual reality across a range of industrial verticals has made the United States the dominant region in North America for the market. Because of the region's well-established businesses in the graphics and animation fields, North America is well-positioned to invest in R&D projects that will push the boundaries of animation software technology.

Europe Market Statistics

Animation software market in Europe occupies the second position with a 28% share in the market because of the large market and high demand for domestically produced computer-generated imagery animation material, which creates an atmosphere that is conducive to market expansion. The increasing adoption of cutting-edge digital technology and the growing animation sector are predicted to cause the European region to see rapid growth. Countries like India are providing a plethora of prospects for animation vendors because of the strong demand from the media and entertainment industry.

Research Nester
Animation Software Market Size
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Companies Dominating the Animation Software Landscape

    • Autodesk, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Adobe Systems Incorporated
    • Autodessys
    • Electric Image Animation System
    • Maxom Computer GmbH
    • Trimble Inc.
    • Pixar, Inc.
    • NewTek, Inc.
    • Corel Corporation
    • NVIDIA Corporation


In The News

  • BuildingConnected, a top preconstruction platform, was successfully bought by Autodesk, Inc. for $275 million net of cash received. Autodesk used its available funds to pay the deal. Using 700,000 construction professionals, BuildingConnected is the biggest and busiest digital network in the construction sector. To make it quick and simple to identify, evaluate, and choose the best subcontractors or to react to the best project prospects, it centralizes the bid management process and streamlines communication. With BuildingConnected, suppliers, and subcontractors can manage their opportunities and win more work, while owners and general contractors can oversee the bidding, qualification, and bid assessment process from a single, central place.
  • Today, NVIDIA unveiled NVIDIA Avatar Cloud Engine (ACE) for Games, a unique AI model foundry service that infuses non-playable characters (NPCs) with intelligence via AI-enabled natural language interactions. ACE for Games allows middleware, tools, and game developers to create and implement personalized voice, dialog, and movement AI models in their applications. According to John Spitzer, vice president of developer and performance technology at NVIDIA, "generative AI has the potential to revolutionize the interactivity players can have with game characters and dramatically increase immersion in games." "NVIDIA is leading the use of generative AI in games, building on our decades-long experience working with game developers and our expertise in AI."

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5628
  • Published Date: Feb 12, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing use of 3D printing, projection mapping, augmented reality (AR), and virtual reality (VR) merging with reality, and the expansion of brand licensing and merchandising globally are the major factors driving the growth of the animation software market.

The market size of animation software is anticipated to attain a CAGR of 11% over the forecast period, i.e., 2024-2036.

The major players in the market are Adobe Systems Incorporated, Autodesk, Electric Image Animation System, Maxom Computer GmbH, Trimble Inc., Pixar, Inc., NewTek, Inc., Corel Corporation, NVIDIA Corporation, and others.

The 3D animation segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Animation Software Market Report Scope

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