Air Fryer Market Share

APAC Market Insights

Asia Pacific is dominating the market and is expected to hold the market share of 45.3% by 2035. The market is driven by rapid urbanization and the rising shift towards modern retail and e-commerce. Countries such as China and India are actively adopting Western cooking trends and also focusing on health-conscious appliances, which is the primary demand fueling the market. The key drivers are the government initiatives promoting healthy lifestyles to reduce the growing rates of obesity and the influence of digital media showcasing the convenience.  A dominant trend is the demand for compact and multi-cooker models that are suited to smaller urban kitchens. The region also presents a significant replacement market in mature economies like Japan and South Korea, where consumers seek advanced, connected features.

China’s air fryer market is leading the APAC region and is driven by a robust manufacturing base, strong e-commerce penetration, and the growing urban middle class. Consumer demand is highly reliant on the health consciousness that aligns with the Healthy China 2030 initiative on improved nutrition. Companies such as Supor and Midea dominate via advanced smart features and competitive pricing. According to the People’s Republic of China data in July 2023, the online retail sales of physical goods increased by 10.8% in 2023. This data indicates the critical e-commerce channel that surges the appliance sales, including air fryers. This growth of the market is expected to continue, setting the online platforms as the primary sales channel. On the other hand, to take advantage of this growing market, manufacturers are also prioritizing direct-to-consumer tactics and collaborations with significant e-commerce giants.

The air fryer market in India is growing rapidly and is fueled due to the expansion of modern retail. The government initiative, such as Make in India, supports local manufacturers to make appliances more affordable. Further, the young population in the country is actively adopting these appliances for their convenience and perceived health benefits over traditional frying. The OEC 2023 data depict that India has exported over USD 99.5 million worth of domestic electric housewares, which include air fryers. This data underscores the strong demand that is driving the market expansion for kitchen appliances. Further, this export growth data not only satisfies the domestic demand but also positions India as an emerging manufacturing hub in the global market, attracting investment further in the sector.

North America Market Insights

North America is the fastest growing market and is expected to grow at a CAGR of 4.5% during the forecast period 2026 to 2035. The market is driven by the household penetration and a focus on product replacement and premiumization. The key drivers of the market include strong consumer expenditure on household appliances, as stated in the U.S. Bureau of Labor Statistics. Further, the sustained consumer base focuses on health-conscious cooking methods, which can reduce oil consumption, aligning with the public health guidelines. The primary trend is the rising shift towards the smart connected appliances with the multi-functionality integrating with broader smart home ecosystems. The market is highly competitive, with success hinging on innovation, strategic e-commerce placement, and leveraging established retail partnerships.

The U.S. market is leading the North America market and is defined by the trend towards advancement in technology in household appliances, including air fryers. The consumers are moving from the basic to advanced smart appliances with Wi Fi connectivity, companion apps for recipe guidance, and multi-cooking functionalities that replace several single-use devices. This is related to the high consumer expenditure on household durables and a focus on convenience. As per the OEC 2023 data, the U.S. has imported over USD 1.67 billion worth of domestic appliances with electric motors, which include air fryers. This data highlights the rising demand for household appliances in the country. Market players are actively competing via innovation in digital features and using strong e-commerce channels to reach a tech-savvy consumer base, making the replacement cycle a primary sales driver.

In Canada, the air fryers market is mainly stimulated by the energy efficiency considerations and the demand for space-saving designs that are suited to urban living. The government standards under the National Energy Efficiency Act drive the manufacturers to aim for lower-wattage models that are cost-effective and meet the needs of environmentally conscious consumers. The market shows a distinct preference for compact, multi-functional units that provide baking, roasting, and air frying in one single component, hence maximizing the utility in Canada kitchen. According to OEC statistics from 2023, Canada exported household appliances with electric motor components valued at USD 5.76k, demonstrating the growing number of manufacturers in the market. This trend is further aided by the consumer spending patterns that favor versatile and efficient home appliances.

Domestic Appliances, with Electric Motor Including Air Fryer

Source: OEC 2023

Europe Market Insights

Europe market is defined by a strong consumer focus on health, premium product innovation, and energy efficiency. The demand is mainly driven by the alignment with the public health initiatives from the European Commission that advocate for reducing oil consumption and fat. Further robust EU energy labelling laws have also pushed manufacturers to innovate and make energy efficiency a key purchasing criterion. The most important trend is the change in consumer activity on the reliance on connected appliances that incorporate with the home ecosystem, mainly in Western Europe. The market growth is mainly dependent on the replacement cycles and trading up to multi-functional models. The market is highly competitive, with established brands like Tefal (France) and Philips (Netherlands) leveraging their strong regional presence.

Germany is expected to hold the largest share in the Europe air fryer market and is driven by its strong consumer base on engineering quality, energy efficiency, and product durability. The consumers in the country seek a high brand loyalty to both domestic and international brands that meet the strong performance criteria. The growth is driven by the country’s widespread awareness among consumers of the health and sustainability. The data from the German Federal Ministry for the Environment indicates that the national push for energy-efficient products via initiatives such as the Blue Angel eco label influences the purchasing decisions and makes energy saving a critical feature for market success.

The UK is set to be the second-largest market, and the growth is driven by the rising digital marketing, online competition, and high rate of new product launches. The market is defined by a strong consumer base with awareness of the food intake with low-carb and air-fried recipes, which is promoted by the National Health Service as a healthier alternative. Further, as per the government of UK statistics the family spending on the UK households allocate a significant portion of their budget towards electrical appliances, indicating a resilient market. The trend is towards compact, design-oriented models that suit urban kitchens, and the powerful presence of brands like Ninja and Tefal continues to stimulate a vigorous replacement cycle and market expansion.