Air Fryer Market Analysis

Application Segment Analysis

Under the application segment, residential is dominating the segment and is set to hold the share value of 88.4% by 2035. The segment dominance is due to the powerful convergence of health and convenience trends. A global rise in health consciousness is a primary driver, with consumers actively seeking practical methods to reduce oil consumption for improved cardiovascular outcomes. This aligns directly with the public health guidance from organizations such as WHO, which advises taking reduced fat to avoid chronic diseases.  Further, the rising demand for time-saving and convenient cooking solutions demands the air fryer as an essential kitchen appliance, hence providing a simplified path for preparing meals with less effort and cleanup.

Distribution Channel Segment Analysis

By 2035, online sub segment is expected to lead the distribution channel segment and is poised to hold a considerable share value during the forecast period. The segment is driven by the unparalleled convenience, rising influencer marketing, and vast product selection. Consumers always rely on detailed reviews, video demos, and comparison tools on e-commerce platforms to inform their purchases. The August 2025 data from the U.S. Census Bureau, e-commerce sales in the second quarter of 2025 accounted for USD 304.2 billion, which is an increase of 1.4% from the first quarter. According to this data, online shopping for consumer durables has been steadily increasing since the pandemic, and the shift in customer behavior has validated this, hence making the digital storefront the primary sales channel for appliances, including air fryers.

Basket Style Segment Analysis

In the basket style segment, the square or oval basket style is expected to maintain the highest revenue share by 2035. The dominance is due to the superior capacity and efficient use of kitchen counter space. This design of the air fryer is developed to use larger or irregularly shaped food items more effectively than cylindrical models, which aligns with the consumer demand for versatility when cooking for families. The preference for practical, multi-functional home appliances is a main market driver. The U.S. Bureau of Labor Statistics in December 2023 highlights that the average consumer unit spent over USD 9,343 on food at home, indicating the demand for kitchen tools that optimize the meal preparation efficacy and value, a need met by a square or oval air fryer.

Our in-depth analysis of the air fryer market includes the following segments: