Air Freshener Market Regional Analysis:
Asia Pacific Market Insights
The Asia Pacific air freshener market is projected to hold the largest share between 2025 and 2034. The advent of innovative varieties of air fresheners, rising disposable income, and growing population in developing countries such as India and China, are factors expected to contribute to the regional market expansion.
In India, the growth of the market can be ascribed to the rapid expansion of the FMCG sector. For instance, the India FMCG market is anticipated to grow by 14% to reach USD 210 billion by 2025, an increase from USD 100 billion in the year 2020. Air fresheners fall under the household cleaning and care fast-moving consumer goods category. Air fresheners are considered to be the primary personal care and hygiene products with a huge demand from consumers.
The air freshener market in China is evolving with a surging emphasis on natural and eco-friendly products. The growth-propelling factors in the region are rapid industrialization and the presence of a densely located population. According to the Information Technology and Innovation Foundation, as of 2020, China was the world’s leading producer in 7 of the 10 industries covering chemicals, electronics, machinery etc. Slurry and manure from various industries generate a high load of organic compounds that results in bad odors instilling the importance of air fresheners.
The market in Japan is projected to witness robust growth during the coming period owing to the presence of a sturdy cleanliness culture. Additionally, rising disposable income in Japan is also playing a crucial role in fostering the market's growth. For instance, according to the OECD Better Life Index, the average household net disposable income per capita in Japan is USD 28,872 per year.
North America Market Insights
The air freshener market in North America is also projected to offer lucrative growth opportunities. The market growth in the region can be attributed to rise in the focus on personal expression and improving aesthetics. There has been increasing demand for exotic fragrances from consumers such as nutmeg, cypress, black orchid, etc.
In the U.S., the rising four-wheeler ownership is a prominent growth propelling factor. According to data published by Pew Research Center in 2023, driving is by far the most common form of transportation for U.S. workers, out of this, 78% drive through car, truck, or van. These factors are amplifying the demand for air fresheners to be utilized in the four-wheelers.
Canada air freshener market is also anticipated to rise during the forecasted period due to surging economic indicators such as per capita income and population growth. Also, the mushrooming establishment of commercial buildings is escalating the demand for air fresheners in the region. The data published by the Government of Canada in 2021 stated that the country has over 15 million residential buildings and over 480,000 institutional and commercial buildings, including offices, warehouses, and retail.
