Air Freshener Market Analysis

  • Report ID: 287
  • Published Date: Jun 13, 2025
  • Report Format: PDF, PPT

Air Freshener Market Segmentation:

Product Type Segment Analysis

The electric air freshener market is anticipated to capture the largest share during the forecast period. The growth can be attributed to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers.

For instance, in February 2021, Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances.

Application Segment Analysis

Based on application, the residential segment is anticipated to garner a significant air freshener market share by 2034, on the back of rising utilization of air fresheners by households in urban areas. The rising disposable income of people is allowing them to elevate their living standards and improve the overall atmosphere.

Our in-depth analysis of the air freshener market includes the following segments:

Product Type

  • Spray
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Candle Air Freshens
  • Others

Application

  • Residential
  • Corporate Offices
  • Cars
  • Others

Type of Consumer

  • Individual Customers
  • Enterprise Customers

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of air freshener is estimated at USD 16.8 billion.

Air Freshener Market size was over USD 15.64 billion in 2024 and is poised to exceed USD 36.02 billion by 2034, growing at over 8.7% CAGR during the forecast period i.e., between 2025-2034.

Asia Pacific is anticipated to hold largest industry share by 2034.

The key market players include The Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Godrej & Boyce Manufacturing Company Limited, Henkel AG & Co. KGaA, Farcent Enterprise Co. Ltd, HandStands, Kobayashi Pharmaceutical Co., Ltd., California Scents, Vitruvi.
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