MediaMath, has entered into a partnership with Cavai, the leading conversational advertising cloud to bring conversational advertising solutions to programmatic advertisers at a global scale. The advertisers are provided with access to operate conversational ads, and to choose Cavai as a creative vendor within the MediaMath user interface.
AdRoll, a new suite of tools designed specifically for direct-to-consumer brands has been launched by AdRoll in the name of MarTech Minute. Advanced features include enhanced email marketing capabilities, AI-powered product recommendations, and cross-channel reports.
Author Credits: Abhishek Verma, Hetal Singh