Menu ×

IT & TELECOM

Advertiser Campaign Management Software Market Analysis by Type {Cross-Channel Advertising, Display Advertising, and Others}; by Application (Small Business, Medium Business and Large Enterprises); by Component (Deployment model Monitoring, Application Component Monitoring and Others); by Deployment Model (On Premises, Cloud and Hybrid); and by Verticals (BFSI, Public Sector, Healthcare Sector, Retail Sector and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

  • Text Size:

Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

Request Insights

Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

Read More

IN THE NEWS

  • August, 2022: MediaMath, has entered into a partnership with Cavai, the leading conversational advertising cloud to bring conversational advertising solutions to programmatic advertisers at a global scale. It will allow advertising partners, who want to run conversational ads, to select Cavai as a creative vendor within the drop-down menu within the MediaMath user interface.

  • April, 2020: AdRoll, a new suite of tools designed specifically for direct-to-consumer brands have been launched by AdRoll in the name of MarTech Minute. Advanced features include enhanced email marketing capabilities, AI-powered product recommendations and cross-channel reports. The SaaS product is available via a subscription pricing structure.

Market Definition

A functionally successful advertising campaign needs strong credibility, high audience attention levels, and friendly audience reception. It features open-ended conversation with questions and answers about the product, psychological incentives to purchase, memorability, efficiency and frequency. Advertising campaign management covers all ad campaign activities from start to finish—from planning and creating digital campaigns to analyzing results and optimization. Advertiser Campaign Management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video.

Advertiser Campaign Management Software Market Trends Size Chart

Global Advertiser Campaign Management Software Market Size, Forecast, and Trends Highlights Over 2022 - 2031

The global advertiser campaign management software market is estimated to garner a revenue of ~USD 17 billion by the end of 2031 by growing at a CAGR of ~17% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 9 billion in the year 2021. The market is estimated to grow on the back of rising trend of digital marketing and increasing expenditure in digital advertising. According to the data, the total digital advertising and marketing spending in the United States increased by more than 20% year-on-year to about ~USD 435 billion in 2021. In addition, more than 50% of marketing is digital in the same year.

Advertiser Campaign Management Software Market Overview Chart

Source – Research Nester

The global advertiser campaign management software market is also estimated to witness growth on account of increasing adoption of smartphone. Globally, the number of smartphone subscriptions stood at around 6.1 billion in 2021, which is projected to reach 7.5 billion by the end of 2027, according to the data. Advertiser campaign management software provides various features including campaign management, campaign tracking efficiency, personalization and optimization across different channels, such features are also anticipated to boost the growth of the market. Moreover, increasing advancements in technology and network is also estimated to propel the growth of global advertiser campaign management software market in the coming years.

Global Advertiser Campaign Management Software Market: Growth Drivers and Challenges

Growth Drivers

  • Rapid Digitalization of Business Organization According to the data, digital transformation spending is projected to reach 1.7 trillion by the end of 2022 and this figure is expected to increase to 2.7 trillion by 2025. The market growth is expected to accelerate with increasing digitization in business organization. As each company comes into the market for its product or services and to promote those products or services companies have to manage marketing plans effectively. Here, advertising campaign management software provides features that work on data driven approach and manages advertising campaigns effectively.

  • Growth of Mobile Advertising ExpenditureAccording to the data, mobile advertising spend globally was around USD 275 billion in 2021, which is projected to reach ~USD 395 billion by the end of 2024.

  • Increasing Number of Business Organizations According to statistics, there were about 32 million small businesses in the United States in 2021, which is a 2.3% increase from the previous year.

  • Increased Research and Development Expenditure – According to World Bank data, global research and development expenditure as a ratio of gross domestic product (GDP) stood at around 2.63% in 2020, up from 2.2% in 2018.

  • Rising Adoption of Social-MediaAccording to statistics, as of July 2022, around 4.5 billion people worldwide use social media.

Challenges

  • Less Awareness about the Benefits of Product in the Market
  • Internet Connection is Mandatory for Smooth Operation
  • Concern to Data Security and Privacy

The global advertiser campaign management software market is segmented and analyzed for demand and supply by deployment model into on premise, cloud and hybrid. Out of these segments, cloud-based segment is anticipated to garner the largest market share by the end of 2031, backed by the rising adoption of cloud services among business organizations. According to recent statistics, more than 90% of business organizations use cloud services in 2022. Moreover, increasing data storage on cloud is also anticipated to foster the segment growth in the coming years. As per estimates, by the end of 2025, about 100 zettabytes (trillion gigabytes) will be stored on the cloud.

Major Macro-Economic Indicators Impacting the Market Growth

Advertiser Campaign Management Software Market Regional Growth

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Advertiser Campaign Management Software Market Regional Synopsis

Regionally, the global advertiser campaign management software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Out of these, the market in North America is projected to hold the largest market share by the end of 2031. This can be accredited to the rising advertising spending along with increasing use of social media in the region. According to statistics, the number of social media users in the United States in 2022 stood at around 300 million. Moreover, increasing demand for cross channel advertising and demand side platform from business organizations is also estimated to propel the market growth in the region during the forecast period.

Further, the market in Asia Pacific is estimated to gain significant growth during the forecast period, owing to the increasing mobile advertisement spending in the region. According to statistics, mobile advertising spending in China is projected to reach ~USD 120 billion by the end of 2022.  Moreover, increasing number of small and medium business organization along with increasing technical advancements are estimated to foster the market growth. Furthermore, increasing adoption of smartphones and growth of IT industry in the region is also anticipated to drive the growth of global advertiser campaign management software market in the region during the forecast period. According to statistics, in 2020, around 42% of the Indian population has a smartphone, which represents about 600 million people in the country.

Advertiser Campaign Management Software Market Share Chart

The global advertiser campaign management software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global advertiser campaign management software market includes the following segments:

By Type

  • Cross-Channel Advertising
  • Demand Side Platform (DSP)
  • Display Advertising
  • Mobile Advertising
  • Others

By Application

  • Small Business
  • Medium Business
  • Large Enterprises

By Components

  • Deployment Model Monitoring
  • Application Runtime Architecture Discovery and Modeling
  • User-Defined Transaction
  • Application Component Monitoring
  • Reporting & Application Data Analytics

 

 

By Form

  • Software
  • Service
  • Integration Service
  • Deployment Service
  • Training & Education
  • Maintenance & Support

By Deployment Model

  • On Premises
  • Cloud
  • Hybrid

By Verticals

  • BFSI
  • Public Sector
  • Healthcare Sector
  • Manufacturing Sector
  • Transportation & Logistics Sector
  • Retail Sector
  • IT & Telecommunication Sector
  • Media & Entertainment Sector
  • Others
 

Top Featured Companies Dominating the Global Advertiser Campaign Management Software Market

  • Marin Software
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Kenshoo, Ltd.
  • Sizmek
  • 4C INSIGHTS, INC.
  • DoubleClick Digital Marketing
  • Adroll
  • MEDIAMATH, INC.
  • Dataxu
  • Choozle, Inc.
  • IGNITIONONE, INC

FREQUENTLY ASKED QUESTIONS


Related Reports


Disclaimer | Privacy Policy | Terms & Conditions | LOB

Copyright © 2022 Research Nester. All Rights Reserved