4K TV Market Trends

Growth Drivers

• Rising popularity of smart home ecosystem: The incorporation of digital technologies such as artificial intelligence (AI), the Internet of Things, machine learning (ML), and advanced display solutions such as organic light-emitting diode and quantum dot light-emitting diode is projected to propel the sales of 4K TVs in the years ahead. The tech-savvy consumers are more focused on adopting smart 4K televisions. The smart home trend and the growing energy-efficient approaches are boosting the demand for advanced 4K TVs.

• OTT platforms contributing to the sales of 4K TVs: The introduction of over-the-top (OTT) platforms is significantly driving the sales of consumer electronics and smart devices. The value proposition of 4K TVs is expected to increase owing to the OTT platforms such as Amazon Prime Video, Netflix, Hotstar, and more that offer an effective and efficient viewing experience.

Technological Trends and Industry Adoption

4K TV companies are increasingly investing in research and development activities to introduce next-gen models and meet evolving consumer demands. Technological innovations are estimated to uplift the market position and revenues of the key players in the years ahead. The table below highlights recent technological trends and the adoption of advanced 4K TVs.

AI and ML Integration in the 4K TV Market

The digitalization move is set to transform the market in the coming years, owing to the integration of advanced technologies such as AI and ML. The increasing shift towards smart home ecosystems is also expected to fuel the adoption of 4K TVs. The table below highlights the integration of digital technologies in 4K TVs by leading companies and their outcomes.

Challenges

• Capital-intensive business: The production of 4K TVs is a complex and capital-intensive process owing to the involvement of enhanced components and digital technologies. Many small-scale businesses hesitate to invest in advanced manufacturing technologies due to limited budgets. These factors restrain them from earning high profits and new 4K TV market opportunities. Some of the smaller players aiming for positive profit margins are expected to enter into partnership agreements. This is estimated to balance their production costs and revenue shares and aid in uplifting their position in the competitive landscape.

• High competitiveness: The strong presence of industry giants is impacting the growth of the small-scale 4K TV manufacturers. The new companies are also facing intense competition to make a presence in the market.  The industry giants are also leading the high-potential markets by expanding their manufacturing units. However, to overcome this issue, new and smaller companies are employing competitive pricing strategies. Low price and similar features are expected to attract budget-constrained customers and maximize the revenues of start-ups and small players.