Global Digital Signage Software Market Size, Forecast, and Trend Highlights Over 2025-2037
Digital Signage Software Market size was valued at USD 11.31 billion in 2024 and is projected to reach USD 77.09 billion by the end of 2037, rising at a robust CAGR of 15.8% during the forecast period, i.e., 2025 to 2037. In 2025, the industry size of digital signage software is evaluated at USD 13.11 billion.
The digital signage software supply chain includes various crucial developments, initiating the procurement of raw materials. The main raw materials, such as display panels and semiconductor modules, are dominantly manufactured in Taiwan, China, South Korea, etc. The data published by the U.S. International Trade Commission in 2023, the U.S. imported electronic components of USD 146 billion. This forms a foundation for assembling digital signage hardware, showing a consistent dependence upon the worldwide suppliers. These primary raw materials undergo assembly fabrication in original equipment manufacturers or OEMs that are usually situated in the Asia Pacific region. However, the software development, crucial for software management, is particularly developed in Europe and North America, with a staggering investment in research and development.
The consumer price index for these products has shown average pressure on inflation, surging at 1.9% annually. This suggests steady pricing trends for the pricing for various end users in commercial sectors. On the other hand, the producer price index published by the U.S. Bureau of Labor Statistics showed a surge in the cost for sectors involved in software publishing. It further stated that the average PPI surged by 3.1% over the past 5 years. Also, the investment in technological development continues to speed up, as the National Institute of Standards and Technology reported federal funding surpassing USD 1.4 billion in 2024. The investments are being made, endeavoring to upgrade digital technologies for digital signage solutions. The U.S. Census Bureau in 2023, reflects that software and electronic products associated with digital signage contribute to USD 23.4 billion.
Digital Signage Software Sector: Growth Drivers and Challenges
Growth Drivers
- Surge in demand from retail and healthcare sectors: The software plays a pivotal role in establishing robust retail services by improving the consumer experience and promoting products in real time. Research Nester estimates that digital signage in retail can enhance the consumer experience by 74.5% and increase impulse purchases by 31%. For instance, a prominent fashion retailer, H & M, executed digital signage in various stores present in North America and Europe. A store in Stockholm reported a 12.4% rise in sales and a 16% surge in customer dwell time. Similarly, in the healthcare sector, the software is being highly implemented to include features such as patient checking-in guidance, reducing wait time, and updating wellness tips. Recently, the Cleveland Clinic has included the software and reported a 21% improvement in patient satisfaction.
- Smart city initiatives and rising urbanization: The smart city projects are becoming common in countries across the Asia Pacific, with the support of government investment. According to the Organization for Economic Co-operation and Development, in 2023, investments worth USD 81 billion were made in the development of digital technology, including digital signage. Various companies are offering products and services aligned with smart city protocols to garner government contracts. In Barcelona city infrastructure includes digital signage software that incorporates interactive digital displays at various places, such as public squares and tourist zones. These state-of-the-art systems are powered by cloud-based digital signage software that connects with mobile applications and city databases.
- Surge in cloud-based deployment models: The cloud solution renders remote management that is pivotal for companies having a hybrid work environment. Samsung SDS has enlarged its cloud offerings and is in huge demand by companies seeking subscription-based flexible services. Also, the rising adoption of AI and big data analytics is capturing higher-value contracts in various competitive markets. The surge in adoption of AI based services and products across the globe is leading to increased growth of the market during the forecasted period.
Technological Trends Impacting the Digital Signage Software Market
The market is witnessing transformation due to the mushrooming integration of advanced emerging technologies such as ML and AI. Companies adopting these technologies are revolutionizing real-time audience analytics and increasing operational efficiency. The digital signage is capable of switching from static to smart delivery of content, AI renders real-time adaptation. Companies are using AI to customize ad targeting and also automate the playback based on the footfall. Some of the businesses have reported reductions in cost to speed up time-to-market by 31%.
Table: Impact of AI and ML in the Digital Signage Software Market
|
Company |
Integration of AI & ML |
Outcome |
|
Broadsign |
Used AI for predictive content and ad inventory optimization |
Increased ad revenue by 22%, reduced manual scheduling efforts by 34% |
|
Scala |
Implemented AI-driven audience analytics for real-time content personalization |
Boosted viewer engagement by 29%, increased campaign ROI by 17% |
|
Navori Labs |
Integrated ML for predictive maintenance |
Reduced downtime by 33%, cut service costs by 20% |
|
Stratacache |
Deployed AI in smart inventory management |
Reduced logistics costs by 25%, improved delivery timelines by 14% |
|
LG Electronics |
Used AI algorithms to optimize CMS compatibility with dynamic 4K/8K displays |
Shortened deployment time by 26%, enhanced visual performance consistency across locations |
|
Samsung SDS |
Applied ML for network performance prediction |
Increased network uptime by 30%, reduced support tickets by 21% |
Technological Innovations Reshaping the Digital Signage Software Market
Other than AI and ML, the market is being revolutionized by a myriad of other technologies, such as IoT, cloud-based deployment models, the inclusion of augmented reality, and the deployment of 5 G. These core technologies are modifying the digital signage systems market worldwide and are in huge demand from various companies. The advent of 5G is unlocking low-latency communications for conducting streaming with ultra-high speed. The 5G integration also supports aiding time audience engagement with the help of face-based systems and interactive kiosks.
Table: Key Technological Trends in the Digital Signage Software Market
|
Technology Trend |
Industry Application |
Case Study |
Impact / Outcome |
|
Augmented Reality |
Retail (Interactive product display) |
IKEA (AR-integrated signage) |
Increased customer engagement by 33%, boosted in-store traffic by 21% |
|
IoT Integration |
Smart Cities (Traffic & info management) |
Cisco (Smart signage at transport hubs) |
Improved passenger communication efficiency by 23% |
|
Cloud Deployment |
Finance (Remote content management) |
Citibank (Cloud CMS for internal displays) |
Cut IT maintenance costs by 24%, and improved message update frequency |
|
5G Connectivity |
Telecom (Real-time, high-res content delivery) |
AT&T (5G-enabled signage pilots) |
Achieved 3x faster content refresh rate; reduced lag by 92% |
Challenges
- Exorbitant cybersecurity costs for SMEs: In countries such as the U.S. and Japan, SMEs often struggle to implement digital signage software owing to high cybersecurity compliance costs. These factors cause deterrence in many SMEs to incorporate the DSS which further hampers the market growth.
- Infrastructure gaps in emerging economies: The countries based in Southeast Asia and Sub-Saharan Africa have a broadband penetration of less than 35.5%. This results in the delayed adoption of cloud-linked and real-time signage solutions. The International Telecommunication Union published data in its report that 29% of businesses in these nations lack the necessary infrastructure for dynamic digital signage.
Digital Signage Software Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
15.8% |
|
Base Year Market Size (2024) |
USD 11.31 billion |
|
Forecast Year Market Size (2037) |
USD 77.09 billion |
|
Regional Scope |
|
Digital Signage Software Segmentation
Deployment mode (On-premises, Cloud-based)
The cloud-based deployment is projected to register 65.5% of market share by 2037, driven by rising demand for cost efficiency and remote management. In the coming years, cloud-based digital signage is projected to be deployed by numerous companies, as vendors such as Samsung and Scala are offering state-of-the-art features. For example, according to data released by the European Union in 2023, 76% of the firms in the region are expected to use cloud services. These considerations are speeding up the use of centralized cloud software for digital signage, particularly in public transportation and smart cities. Also, the National Institute of Standards and Technology (NIST) emphasizes that the cloud can be a strategic solution for cost-efficient IT modernization across various verticals.
Application (Retail, Healthcare, Transportation, Hospitality, Corporate)
The retail segment is anticipated to garner 32% market share during the forecasted period, owing to rising demand for personalized advertising. Additionally, the dominance is also driven by a surge in demand for interactive, digitally enabled storefronts. The U.S. Department of Commerce stated that almost 22.2% of transactions in the retail sector in the country are projected to include digital interactions in the coming decade. These factors are leading to the dependence on DSS for an exemplary consumer experience in the retail sector.
Our in-depth analysis of the global digital signage software market includes the following segments:
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|
|
Deployment mode |
|
|
Technology |
|
|
Application |
|
|
End user |
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Vishnu Nair
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Digital Signage Software Industry - Regional Synopsis
North America Market Overview
The North America is anticipated to register the largest market share of 29% on the back of high digitalization of enterprises and government initiatives. Government initiatives such as Broadband Equity, Access, and Deployment (BEAD) are upgrading the scalability of DSS solutions in various sectors. U.S. and Canada remain the dominant countries, and the market is fueled by government-sponsored initiatives for smart cities. For instance, in 2023, over 2.1 million U.S. households harnessed the potential of DSS-based services via federal initiatives. Also, various organizations in the region are demanding integrated visual solutions, resulting in DSS market growth by 2037. Various pioneering companies in the U.S., such as Walmart, have deployed AI-enabled signage to customize customer engagement. Also, the LinkNYC project in New York has kiosks rendering real-time transit info and has cloud-based signage technology.
In Canada, the DSS market is projected to grow, fueled by various federal ICT strategies. Strategies such as Innovation, Science, and Economic Development Canada (ISED) in Canada infused USD 4.1 billion between 2022 and 2025 by supporting SMEs' digitization. Also, big companies such as Hudson’s Bay have amalgamated dynamic signage to upgrade shopper engagement. Various government initiatives enable businesses and the public sector to integrate modern signage solutions. These factors are bolstering the market growth during the estimated period.
Europe Digital Signage Software Market
The Europe digital signage software market is anticipated to register 30% of the global revenue share. The key growth drivers of the market are a surge in demand for real-time communication, retail expansion, and rising digitization of transport. Also, the European Union’s Digital Innovation Hubs program has propelled the demand for cloud-based CMS platforms. The market is also benefiting from regulatory support and funding, including USD 2.2 billion for developing a smart infrastructure. Western nations in the region, particularly Germany and France, are leading owing to the presence of a strategic public-private partnership.
Additionally, in the UK, the market is flourishing rapidly due to innovation in the retail sector, public sector digitization, and tremendous efforts towards smart cities. For instance, Transport for London (TfL) included 1,100 advanced signage units across various bus stations. In the retail sector, Marks & Spencer embraced cloud-based digital signage in around 310+ outlets to fuel customer engagement. The market is also driven by strategies such as the Department for Science, Innovation & Technology (DSIT), which are forming favorable policies for the market.
Companies Dominating the Digital Signage Software Landscape
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The competitive landscape of the digital signage software market is rapidly evolving as established key players, IT giants, and new entrants are investing in cloud-based technologies. Key players in the market are focused on software that caters to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position.
|
Company Name |
Country of Origin |
Revenue Share 2024 |
|
Scala (STRATACACHE) |
USA |
9.2% |
|
Broadsign International LLC |
Canada |
8.1% |
|
Navori Labs |
Switzerland |
7.4% |
|
Four Winds Interactive (FWI) |
USA |
6.9% |
|
Samsung SDS |
South Korea |
6.4% |
|
Intuiface |
France |
xx% |
|
Visix, Inc. |
USA |
xx% |
|
Signagelive (Remote Media Group) |
UK |
xx% |
|
Sony Professional Solutions |
Japan |
xx% |
|
YCD Multimedia |
Israel |
xx% |
|
Onelan (A Sharp Company) |
UK |
xx% |
|
Mvix Digital Signage |
USA |
xx% |
|
PADS4 (NDS) |
Netherlands |
xx% |
|
Amscreen |
UK |
xx% |
|
Revel Digital |
USA |
xx% |
Below are the areas covered for each company in the digital signage software market:
Recent Developments
- In January 2024, LG Electronics launched LG Business Cloud as its 1st cloud-based digital platform. This platform provides B2B clients with remote device management and digital signage CMS services, enhancing operational efficiency and creating new opportunities in the digital signage software market.
- In June 2024, Samsung expanded its smart home control platform to companies by releasing SmartThings Pro. This system lowers the operating costs and promotes sustainability by enabling effective control and automation of digital signage using integrated sensors.
- Report ID: 4822
- Published Date: May 23, 2025
- Report Format: PDF, PPT
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