Wheat Protein Market Trends

Growth Drivers

• Rising importance of plant-based proteins - Concerns about the environment and human health are making plant-based diets more and more common, which has increased demand for wheat protein market, which contribute to a sustainable diet for all people on the planet.
  
  For instance, of all the dietary protein sources currently available, plant-based sources account for more than 55% of the supply of proteins.
   
• Growing burden of obesity - Increased weight reduction may result from adding wheat proteins high in amino acids that regulate appetite, and also assist in curbing hunger and stopping overindulging.
  
  According to the World Heart Federation, by 2025, up to 1 billion adults, or 12% of the global population, will be obese.
   
• Increasing adoption of pets - Pet food and aqua feed, particularly, contain wheat protein in a substantial amount since it is well known for having exceptional digestion, has little ash and fiber, and is devoid of anti-nutritional elements. For instance, more than 30% of households have pets worldwide.

Challenges

• Adverse effects of wheat protein - Due to gluten, wheat might cause issues such as wheat allergy, celiac disease, and other wheat-related illnesses in some people with gluten intolerance.
  
  Moreover, supplementing with wheat protein can have several negative effects like bloating, weariness, and diarrhea to serious ones like hair damage from consuming too much wheat protein.
   
• Exorbitant cost of production - Varying prices of raw materials, and the need for specialized tools, labor, and knowledge to produce wheat protein, raise the production's overall cost, which are often factored into the final price of wheat protein products.