Web Content Management Market Analysis by Component (Solutions, and Services); by Deployment (On-Premise, and Cloud); by Application (Website Management, Workflow Management, and Social Media Management); and by End-User (BFSI, IT & Telecommunication, Media & Entertainment, Government, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

Buy Now Report ID: 4815 | Published Date: Apr 12, 2023

Global Web Content Management Market Size, Forecast, and Trend Highlights Over 2023 - 2035

The global web content management market size is estimated to reach ~ USD 70.26 Billion by the end of 2035 by growing at a CAGR of ~18.7% over the forecast period, i.e., 2023 – 2035. In addition to this, in the year 2022, the market size of web content management was ~USD 8.98 Billion. The growth of the market can be attributed to the increasing amount of data generated in the digital universe. Managing content gives more control over producing new content, editing current information, and distributing it to others for exploration and usage. Globally, every day, around 4 quintillion bytes of data are created. Moreover, every day, Skype receives nearly 3 billion minutes of calls, and around 5 billion Snapchat videos and photographs are shared. In addition to this, every day, nearly 330 billion emails are sent.

In addition to these, factors that are believed to fuel the market growth of web content management include the rising use of social media. Social media is a type of internet-based communication. Users of social networking sites can hold conversations, share information, and produce web content. India has approximately 315 million Facebook users, making it the country with the largest Facebook audience. In addition, the United States, Indonesia, and Brazil each have 175 million, 119 million, and 109 million Facebook users. On the other hand, TikTok is the fastest-growing social network in the world, with a user growth rate of 100% between 2020 and 2022. Furthermore, Instagram secretly surpassed 2 billion users in 2022, and marketers are still pushing for more Instagram followers. Besides this, the rising penetration of digitalization and 5g services is also expected to augment the market growth.

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Global Web Content Management Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~USD 8.98 Billion

Forecast Year Market Size (2035)

~USD 70.26 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Web Content Management Market: Growth Drivers and Challenges


Growth Drivers

  • Growing Prevalence of the Internet – With the rising use of Internet, people are more actively consuming the content available on the digital universe. By 2022, nearly 69% of the total population of the world uses the internet which makes up nearly 5 billion people. Moreover, the number of internet users is rising with an annual rate of 4%indicating that every year around 196 million get access to the internet.

  • Rise in the Number of People Using Smartphones –Smartphones has played a crucial role in the digital transformation of all developed and developing countries. This in turn has also boosted the use of the web and high generation of content. China, India, and the United States have the most smartphone mobile network subscriptions. The global number of smartphone mobile network subscriptions reached over 7 billion in 2022 and is expected to hit around 8 billion by 2028.

  • Increasing Engagement on Social Media – With the increased usage of social media, the need of developing a social media content strategy, managing an editorial calendar and social media analytics, allocating content promotion money, and assessing KPIs have grown. As of November 2022, around 3 billion users equal to approximately 37% of the world's 8 billion population use social media and it accounts for nearly 47% of the world's population aged 13 and up.

  • Growing Generation of Data on Web– The higher generation of data on the digital universe has significantly boosted the demand for web content management services. At the start of 2020, the total amount of data on the planet was predicted to be around 44 zettabytes. The quantity of data generated per day is predicted to reach nearly 463 exabytes by 2025.

  • Rising Shifting Towards OTT Platform – The OTT platform and online video streaming has significantly contributed to the rise of content on the web and increased the need for web content management. In 2022, around 3 billion individuals used the OTT platform, worldwide. While it is expected that the number of OTT subscribers would reach over 4 billion by 2023.


  • Risk Associated with Risk and Privacy - While the importance of web security cannot be overstated, defending against web security threats is becoming increasingly difficult. IT security departments have significant obstacles when attempting to secure the web, ranging from preventing assaults to dealing with limited skills and resources. Moreover, the web, and notably the usage of DNS services, are used in 91% of all malware attacks, while email and web together account for 99% of successful breaches.
  • Data Integration Leads to Software Interoperability
  • Presence of a Huge Amount of Unstructured Data

Global Web Content Management Market Segmentation

The global web content management market is segmented and analyzed for demand and supply by application into website management, workflow management, and social media management. Out of the three applications of web content management, the social media management segment is estimated to gain the largest market share in the year 2035. The growth of the segment can be attributed to the increasing focus on social media marketing and advertising. Ad spending on social media is steadily increasing. With more marketers spending on advertisements, firms are preparing to allocate larger funds to sponsored marketing techniques to compete. Around 77% of B2B and B2C marketers use retargeting advertisements as part of their Facebook and Instagram advertising campaigns. Furthermore, the rising use of social media is also expected to boost the segment growth. The amount of time internet users spend on social media is currently higher than ever that is around 151 minutes each day. Furthermore, the average user switches between seven different social networks each month.

The global web content management market is also segmented and analyzed for demand and supply by deployment into on-premise, and cloud. Amongst these two segments, the cloud segment is expected to garner a significant share in the year 2035. The growth of the segment is attributed to the rising use of cloud computing and cloud storage. In the United States, cloud services are used by around 94% of businesses. Furthermore, nearly 67% of enterprise infrastructure is currently hosted in the cloud. In addition to this, about 92% of firms have or are planning a multi-cloud strategy. Owing to encryption, the cloud is extremely secure. As a result, information is less accessible to hackers and those who are not authorized to access it. The majority of firms store data in the cloud, and nearly half trust its security and reliability enough to store their most critical data.

Our in-depth analysis of the global web content management market includes the following segments:

        By Component

  • Solutions
  • Services

        By Deployment

  • On-Premise
  • Cloud

           By Application

  • Website Management
  • Workflow Management
  • Social Media Management

           By End User

  • BFSI
  • IT & Telecommunication, Government
  • Media & Entertainment
  • Others

Global Web Content Management Market Regional Synopsis


The market share of web content management in North America, amongst the market in all the other regions, is projected to be the largest with a share of about ~30% by the end of 2035. The growth of the market can be attributed majorly to the increasing penetration of the internet. At the start of 2023, the internet penetration rate in the United States was approximately 92 percent of the total population. Between 2022 and 2023, the number of Internet users in the United States increased by around 2 million. Furthermore, higher use of OTT content for entertainment is also expected to boost market growth. In 2022, Canada had the highest OTT penetration rate of around 90% followed by New Zealand and the United Kingdom.

The Asia Pacific web content management market is estimated to be the second largest, registering a share of about ~28% by the end of 2035. The growth of the market can be attributed majorly to the increasing use of OTT platforms. India's OTT audience increased by 20% between 2021 and 2022. Almost half of the OTT audience views online videos on free streaming services such as YouTube. The Indian OTT audience universe now numbers 424 million people. In India, 119 million of these are active paid OTT subscriptions. Moreover, in 2019, over 52% of Chinese people watched TV shows on OTT devices, reaching over 611 million people. After mobile phones, OTT devices have become the second largest online video viewing channel for Chinese netizens.

Further, the market in the Europe, amongst the market in all the other regions, is projected to hold a majority of the share by the end of 2035. The growth of the market can be attributed majorly to the growing demand for online services. According to the results of the EIB Investment Survey (EIBIS) performed from April to July 2021, 46% of enterprises in the European Union have taken steps to become more digital, such as by providing services online. In addition to this, according to Eurostat, in 2022, 93% of EU households would have internet connectivity, up from 72% in 2011. On the other hand, market growth in Europe is also expected on the account of a higher number of people using smartphones. Between 2023 and 2028 smartphone penetration in Europe is expected to rise steadily by around 5 percentage points. Furthermore, penetration will have increased for the fifth year in a row to around 89 percent.


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Top Featured Companies Dominating the Global Web Content Management Market

    • Open Text Corporation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Microsoft Corporation
    • Adobe, Inc.
    • IBM Corporation
    • Oracle Corporation
    • Optimizely AB
    • Acquia, Inc.
    • Sitecore Holding II A/S
    • SDL
    • Kentico Group



In The News

  • SDL announced the launch of SDL Tridion, its intelligent content platform. It speeds up digital transformation and delivers next-generation digital experiences to consumers, partners, and workers. It significantly increases automation and bridges content divisions. Moreover, it addresses the problems of content duplication, antiquated methods, isolated information repositories, inefficient content delivery

  •  Open Text Corporation announced the launch of the new content services platform OpenText Core Content and OpenText Core Case Management. It provides robust records management, case management, APIs, and connection with popular apps.



Global Economic Impact

Request Insights
Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

Key Questions Answered in the Report

1) What are the major factors driving the growth of the web content management market?

Ans: Increasing use of social media, growing penetration of the internet, and rising use of smartphones are the major factors driving the market growth.

2) What would be the CAGR of web content management market over the forecast period?

Ans: The market size of web content management is anticipated to attain a CAGR of ~18.70% over the forecast period, i.e., 2023 – 2035

3) What are the challenges affecting the web content management market growth?

Ans: Lack of interoperability, and rising risk of data hacking are estimated to be the growth hindering factors for the market expansion.

4) Which region will provide more business opportunities for growth of web content management market in future?

Ans: The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

5) Who are the major players dominating the web content management market?

Ans: The major players in the market are Open Text Corporation, Microsoft Corporation, Adobe, Inc., IBM Corporation, Oracle Corporation, Optimizely AB, Acquia, Inc., Sitecore Holding II A/S, SDL, and Kentico Group

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the web content management market?

Ans: The market is segmented by component, deployment, application, end user, and by region.

8) Which segment captures the largest market size in the application segment in the web content management market?

Ans: The social media management segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

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