Web Content Management Market size was over USD 12.57 billion in 2024 and is projected to cross USD 117.3 billion by the end of 2037, witnessing more than 18.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of web content management is estimated at USD 14.45 billion.
growth of the market can be attributed to the increasing amount of data generated in the digital universe. Managing content gives more control over producing new content, editing current information, and distributing it to others for exploration and usage. Globally, every day, around 4 quintillion bytes of data are created. Moreover, every day, Skype receives nearly 3 billion minutes of calls, and around 5 billion Snapchat videos and photographs are shared. In addition to this, every day, nearly 330 billion emails are sent.
In addition to these, factors that are believed to fuel the web content management market growth of web content management include the rising use of social media. Social media is a type of internet-based communication. Users of social networking sites can hold conversations, share information, and produce web content. India has approximately 315 million Facebook users, making it the country with the largest Facebook audience. In addition, the United States, Indonesia, and Brazil each have 175 million, 119 million, and 109 million Facebook users. On the other hand, TikTok is the fastest-growing social network in the world, with a user growth rate of 100% between 2020 and 2022. Furthermore, Instagram secretly surpassed 2 billion users in 2022, and marketers are still pushing for more Instagram followers. Besides this, the rising penetration of digitalization and 5g services is also expected to augment the web content management market growth.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
18.5% |
Base Year Market Size (2024) |
USD 12.57 billion |
Forecast Year Market Size (2037) |
USD 117.3 billion |
Regional Scope |
|
Application (Website Management, Workflow Management, Social Media Management)
The global web content management market is segmented and analyzed for demand and supply by application into website management, workflow management, and social media management. Out of the three applications of web content management, the social media management segment is estimated to gain the largest Web Content Management market share in the year 2037. The growth of the segment can be attributed to the increasing focus on social media marketing and advertising. Ad spending on social media is steadily increasing. With more marketers spending on advertisements, firms are preparing to allocate larger funds to sponsored marketing techniques to compete. Around 77% of B2B and B2C marketers use retargeting advertisements as part of their Facebook and Instagram advertising campaigns. Furthermore, the rising use of social media is also expected to boost the segment growth. The amount of time internet users spend on social media is currently higher than ever that is around 151 minutes each day. Furthermore, the average user switches between seven different social networks each month.
Deployment (On-Premise, Cloud)
The global web content management market is also segmented and analyzed for demand and supply by deployment into on-premise, and cloud. Amongst these two segments, the cloud segment is expected to garner a significant share in the year 2037. The growth of the segment is attributed to the rising use of cloud computing and cloud storage. In the United States, cloud services are used by around 94% of businesses. Furthermore, nearly 67% of enterprise infrastructure is currently hosted in the cloud. In addition to this, about 92% of firms have or are planning a multi-cloud strategy. Owing to encryption, the cloud is extremely secure. As a result, information is less accessible to hackers and those who are not authorized to access it. The majority of firms store data in the cloud, and nearly half trust its security and reliability enough to store their most critical data.
Our in-depth analysis of the global web content management market includes the following segments:
By Component |
|
By Deployment |
|
By Application |
|
By End User |
|
North American Market Forecast
The web content management market in North America is projected to be the largest with a share of about 30% by the end of 2037. The growth of the market can be attributed majorly to the increasing penetration of the internet. At the start of 2023, the internet penetration rate in the United States was approximately 92 percent of the total population. Between 2022 and 2023, the number of Internet users in the United States increased by around 2 million. Furthermore, higher use of OTT content for entertainment is also expected to boost web content management market growth. In 2022, Canada had the highest OTT penetration rate of around 90% followed by New Zealand and the United Kingdom.
APAC Market Statistics
The Asia Pacific web content management market is estimated to be the second largest, registering a share of about 28% by the end of 2037. The growth of the Web Content Management Market can be attributed majorly to the increasing use of OTT platforms. India's OTT audience increased by 20% between 2021 and 2022. Almost half of the OTT audience views online videos on free streaming services such as YouTube. The Indian OTT audience universe now numbers 424 million people. In India, 119 million of these are active paid OTT subscriptions. Moreover, in 2019, over 52% of Chinese people watched TV shows on OTT devices, reaching over 611 million people. After mobile phones, OTT devices have become the second largest online video viewing channel for Chinese netizens.
Europe Market Forecast
Further, the web content management market in the Europe is projected to hold a majority of the share by the end of 2037. The growth of the market can be attributed majorly to the growing demand for online services. According to the results of the EIB Investment Survey (EIBIS) performed from April to July 2021, 46% of enterprises in the European Union have taken steps to become more digital, such as by providing services online. In addition to this, according to Eurostat, in 2022, 93% of EU households would have internet connectivity, up from 72% in 2011. On the other hand, web content management market growth in Europe is also expected on the account of a higher number of people using smartphones. Between 2023 and 2028 smartphone penetration in Europe is expected to rise steadily by around 5 percentage points. Furthermore, penetration will have increased for the fifth year in a row to around 89 percent.
SDL announced the launch of SDL Tridion, its intelligent content platform. It speeds up digital transformation and delivers next-generation digital experiences to consumers, partners, and workers. It significantly increases automation and bridges content divisions. Moreover, it addresses the problems of content duplication, antiquated methods, isolated information repositories, inefficient content delivery
Open Text Corporation announced the launch of the new content services platform OpenText Core Content and OpenText Core Case Management. It provides robust records management, case management, APIs, and connection with popular apps.
Author Credits: Abhishek Verma
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?