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Web Application Firewall Market Size and Forecast, by Component (Solution, Services); Deployment Model (On-Premise, Cloud); Organization (Large Enterprises, SMEs); End-user (BFSI, Healthcare, Manufacturing, Government, IT, Telecom, Retail, E-Commerce) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 5023
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT

 

Web Application Firewall Market Outlook:

Web Application Firewall Market size was valued at USD 7.41 billion in 2025 and is expected to reach USD 34.13 billion by 2035, expanding at around 16.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of web application firewall is evaluated at USD 8.51 billion.

Web Application Firewall Market Size
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There is an increase in the number of cyber-attacks targeting web applications. web application attacks account for 27% of all breaches and a report found that websites receive an average of 95 attacks every day, and web crawlers visit them an average of 2,600 times per week. WAF detects and blocks malicious requests before they reach the application, helping to protect against a variety of cyber threats such as SQL injection, Cross-Site Scripting (XSS), and Distributed Denial of Service (DDoS) attacks.

Web application firewalls are becoming an essential component of an organization's cybersecurity strategy. The deployment of WAF in cloud and virtual environments is increasing, as these types of firewalls are better suited to protect against malicious web traffic and can be deployed quickly and easily.

Key Web Application Firewall Market Insights Summary:

  • Regional Highlights:

    • The North America web application firewall market is forecasted to hold a 37% share by 2035, driven by cybersecurity advancements and rising investment in R&D.
    • The Asia Pacific market is expected to secure a 28% share by 2035, attributed to rising cyber-attacks and growing digital transformation efforts.

  • Segment Insights:

    • The on-premise (deployment model) segment in the web application firewall market is forecasted to secure a 54% share by 2026-2035, driven by organizations seeking greater control, customization, and security over their in-house data infrastructure.
    • The bfsi segment in the web application firewall market is forecasted to hold a 31% share by 2035, attributed to increasing digital transformation in banking and heightened need to protect sensitive customer data from cyber threats.

  • Key Growth Trends:

    • Rising Web Application Attacks in Healthcare Sector
    • Enactment of Strict Government Regulations Governing Data Privacy

  • Major Challenges:

    • Complexity of the Technology
    • Cost concerns related to the implementation of web application firewalls

  • Key Players: Imperva, Datadog Inc., Akamai Technologies Inc., F5 Networks Inc., Barracuda Networks Inc., Cloudflare Inc., Ergon Informatik, F5 Networks, Fortinet, Radware.

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Global Web Application Firewall Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 7.41 billion
    • 2026 Market Size: USD 8.51 billion
    • Projected Market Size: USD 34.13 billion by 2035
    • Growth Forecasts: 16.5% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (37% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, Germany, United Kingdom, Japan
    • Emerging Countries: China, India, Singapore, South Korea, Brazil

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    • Last updated on : 11 September, 2025

Growth Drivers

  • Rising Web Application Attacks in Healthcare Sector - DDoS attacks targeted the healthcare sector in 2021 due to COVID-19, school reopening, and vaccine availability. Among the 849 incidents Verizon identified in the healthcare sector in 2021, 571 were confirmed data breaches. Healthcare organizations are especially vulnerable because they store large amounts of sensitive patient data that can be used for identity theft and fraud. Additionally, hackers can use ransomware to hold the data hostage. WAF can help protect against these threats by blocking malicious traffic and alerting security teams of suspicious activity.
  • Enactment of Strict Government Regulations Governing Data Privacy - As organizations increasingly become aware of the risks posed by data breaches, they are increasingly turning to Web Application Firewalls to protect sensitive data. Increasing government regulations across the world will incentivize organizations to protect their data by using WAFs, such as PCI DSS (Payment Card Industry Data Security Standard), HIPAA (Health Insurance Portability and Accountability Act), GDPR (General Data Protection Regulation), and CCPA (California Consumer Privacy Act).
  • Rising Penetration Of IoT And Advanced Technology - By 2023, there will be 16 billion Internet of Things (IoT) devices, which is 56% more than in 2020. In addition, 78 zettabytes (ZB) of data are expected to be generated by these devices by 2025. With the increasing number of connected devices, the need for web application firewalls to protect against cyber-attacks is also increasing. These firewalls use advanced technology such as artificial intelligence to detect malicious traffic and protect against cyber-attacks.

Challenges

  • Complexity of the Technology - The complexity of the technology presents the biggest challenge for WAF users. It is difficult to develop a system that can detect and block malicious traffic without interfering with legitimate user interactions. The complexity of the technology requires a deep understanding of the underlying infrastructure and protocols that are used to communicate and exchange information over the web.
  • Cost concerns related to the implementation of web application firewalls
  • Shortage of qualified personnel who can manage and configure these systems effectively.

Web Application Firewall Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

16.5%

Base Year Market Size (2025)

USD 7.41 billion

Forecast Year Market Size (2035)

USD 34.13 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC, North Africa, South Africa, Rest of the Middle East and Africa)
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Web Application Firewall Market Segmentation:

End User Segment Analysis

By 2035, the BFSI segment is expected to hold the largest share of the web application firewall market with a share of about 31%. The increasing trend of digital transformation in banking, financial services, and insurance (BFSI) organizations has led to a rise in web applications. Banks and other financial institutions are increasingly turning to web application firewall solutions to protect their customers' data from malicious actors. These solutions are designed to detect and block malicious traffic and protect the sensitive information stored in online banking systems.

Deployment Model Segment Analysis

The on-premise segment is poised to hold over about 54% share of the global web application firewall market by 2035. Organizations are looking for more control over their data and security. With on-premises deployment, organizations can manage and monitor their security operations in-house whilst ensuring data protection and security. Furthermore, this mode of deployment allows for greater customization to meet specific requirements within an organization. Additionally, with on-premise firewalls, organizations can have greater control over the traffic coming into and leaving out of their networks, allowing them to better protect their applications from malicious actors.

Our in-depth analysis of the global market includes the following segments:

         Component
  • Solution
  • Services

Deployment Model
  • On-Premise
  • Cloud

       Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises

       End User
  • BFSI
  • Healthcare
  • Manufacturing
  • Government Sector
  • IT and Telecom
  • Retail
  • E-Commerce
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Web Application Firewall Market Regional Analysis:

North American Market Insights

North America industry is expected to dominate majority revenue share of 37% by 2035, with about 37%. In addition to the presence of a large number of companies in the region, technological advances in cybersecurity, as well as increased investment by companies in research and development activities, are all expected to contribute to the growth of the market in the region. U.S. Defense Department estimates that government investment in cyberspace programs will reach USD 11.2 billion by 2023. A higher number of cybersecurity professionals will result in a greater demand for cybersecurity products and services such as web application firewalls.

APAC Market Insights

A share of roughly 28% is expected to be recorded by the end of 2035 for the Asia Pacific web application firewall market. Growing internet penetration and rising cyber-attacks targeting enterprises in the region are increasing demand for web application firewall solutions from SMEs, government organizations, and large enterprises to protect their web applications from threats and cyber-attacks. This is due to the increasing number of organizations that are investing in digital transformation initiatives and the need to secure data and applications from cyber-attacks. Governments in the region are enacting stringent regulations for securing data and information to further drive the demand for web application firewalls.

Web Application Firewall Market Share
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Web Application Firewall Market Players:

    • Imperva
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Datadog Inc.
    • Akamai Technologies Inc.
    • F5 Networks Inc.
    • Barracuda Networks Inc.
    • Cloudflare Inc.
    • Ergon Informatik
    • F5 Networks
    • Fortinet
    • Radware

Recent Developments

  • An agreement has been reached between Imperva, Inc. and CloudVector, a provider of advanced API security. The CloudVector API traffic discovery, monitoring, and protection platform protect API traffic from exploits and breaches in any environment. With this acquisition, the company continues to drive its vision for securing web applications and APIs.
  • The Application Security Monitoring (ASM) service developed by Datadog Inc. is based on the same agents that many DevOps teams use for monitoring their applications. In last year's acquisition of Sqreen, Datadog gained a runtime application self-protection engine and web application firewall (WAF) that enabled the creation of ASM.
  • Report ID: 5023
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of web application firewall is evaluated at USD 8.51 billion.

The global web application firewall market size exceeded USD 7.41 billion in 2025 and is set to expand at a CAGR of more than 16.5%, surpassing USD 34.13 billion revenue by 2035.

The North America web application firewall market is forecasted to hold a 37% share by 2035, driven by cybersecurity advancements and rising investment in R&D.

Key players in the market include Imperva, Datadog Inc., Akamai Technologies Inc., F5 Networks Inc., Barracuda Networks Inc., Cloudflare Inc., Ergon Informatik, F5 Networks, Fortinet, Radware.

Web Application Firewall Market Report Scope

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