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Waterborne Coatings Market Segmentation by Resin Type (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, and PVDC); and by End User (Construction, Automotive, Industrial Wood, and Others) – Global Demand Analysis & Opportunity Outlook 2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • September 2020- PPG launched a new waterborne coating system in China for the refinish market, consisting of an epoxy primer, primer surfacer and clearcoat.

  • September 2020- BASF announced new product line for waterborne basecoats that is claimed to increase the efficiency of body shops and improve their environmental footprint

Global Waterborne Coatings Market Highlights Over 2022 - 2031

The global waterborne coatings market is estimated to garner a large amount of revenue by growing at a CAGR of ~5% over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the rapidly rising urbanization, coupled with increasing number of construction and infrastructural projects around the world. According to the United Nations organization, the urban population of the world increased rapidly from 751 million in 1950 to 4.2 billion in 2018. The total number of people living in urban areas is evaluated to rise to 68% by 2050. Along with these, the preference of waterborne coatings in industries, namely automotive and general aviation, is growing owing to their low volatile organic compounds (VOC) emissions. This in turn is also expected to drive market growth significantly in the upcoming years. Furthermore, government initiatives focusing at increasing the water content as a solvent for coating materials is projected to offer ample growth opportunities to the market in the near future.

Waterborne Coatings Market Graph

The market is segmented by resin type into acrylic, polyester, alkyd, epoxy, polyurethane, PTFE, PVDF, and PVDC, out of which, the acrylic segment is anticipated to hold the largest share in the global waterborne coatings market. This can be accounted to the excellent color and gloss retention offered by acrylic coatings in outdoor exposure. Apart from this, escalating usage of acrylic modified polyurethane coatings in automotive refinishes in view of their excellent exterior durability, is also predicted to drive growth of the market segment in the future. Additionally, on the basis of end user, the construction segment is assessed to grab the largest share during the forecast period ascribing to the high utilization of the coatings in architectural applications, such as doors, trims, wood varnishes, window frames, and interior & exterior walls. CLICK TO DOWNLOAD SAMPLE REPORT

Major Macro-Economic Indicators Impacting the Market Growth

chemicals Graph

The chemical industry is a major component of the economy. According to the U.S. Bureau of Economic Analysis, in 2020, for the U.S., the value added by chemical products as a percentage of GDP was around 1.9%. Additionally, according to the World Bank, Chemical industry in the U.S. accounted for 16.43% to manufacturing value-added in 2018. With the growing demand from end-users, the market for chemical products is expected to grow in future. According to UNEP (United Nations Environment Program), the sales of chemicals are projected to almost double from 2017 to 2030. In the current scenario, Asia Pacific is the largest chemical producing and consuming region. China has the world’s largest chemical industry, that accounted for annual sales of approximately more than USD 1.5 trillion, or about more than one-third of global sales, in recent years. Additionally, a vast consumer base and favorable government policies have boosted investment in China’s chemical industry. Easy availability of low-cost raw material & labor as well as government subsidies and relaxed environmental norms have served as a production base for key vendors globally. On the other hand, according to the FICCI (Federation of Indian Chambers of Commerce & Industry), the chemical industry in India was valued at 163 billion in 2019 and it contributed 3.4% to the global chemical industry. It ranks 6th in global chemical production. This statistic shows the lucrative opportunity for the investment in businesses in Asia Pacific countries in the upcoming years.

Global Waterborne Coatings Market Regional Synopsis

Regionally, the global waterborne coatings market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth and acquire notable share over the forecast period on the back of the growing production of automobiles in the region. In September 2021, about 300,000 commercial vehicles and 1.5 million passenger cars were produced in China. The automobile industry manufactured around 1.5 million vehicles more that month as compared to October, 2021. In addition, rise of new industries in Asia ascribing to provision of government tax incentives and low labor costs is also expected to boost the market growth in the region in the coming years. Moreover, the market in Europe is projected to grab the largest share during the forecast period owing to the launch of government initiatives about lowering VOC content in coatings and paints in the region.

Waterborne Coatings Market Share Image

The global waterborne coatings market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global waterborne coatings market includes the following segments:

By Resin Type

  • Acrylic
  • Polyester
  • Alkyd
  • Epoxy
  • Polyurethane
  • PTFE
  • PVDF
  • PVDC

By End User

  • Construction
  • Automotive
  • Industrial Wood
  • Others

Growth Drivers

  • Rapidly Rising Urbanization Around the World
  • Growing Preference of Waterborne Coatings in Various End-User Industries


  • High Sensitivity of Waterborne Coatings to Low Temperature and High Humidity

Top Featured Companies Dominating the Market

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • PPG Industries Inc.
  • RPM International Inc.
  • The Sherwin-Williams Company
  • Asian Paints Limited
  • Axalta Coating Systems LLC
  • Nippon Paint Holdings Co. Ltd.
  • Kansai Paint Co. Ltd.
  • Tikkurila OYJ
  • AkzoNobel N.V.


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