Telecom service assurance is referred to the application of policies and processes by the telecom service provider, to ensure the service quality of the services offered over networks, meets a pre-defined level, so as to have an optimal subscriber experience.
Telecom service assurance providers identifies faults in the network and resolves the issues in a timely manner so as to minimize service downtime. The practice of telecom service assurance also includes policies and processes for minimum impact of subscribers from encountering degradations in service quality and malfunctions in the network system by proactively pinpointing, diagnosing and resolving the issues available at that moment within the system.
The telecom service assurance market is observing vibrant growth on account of growing need amongst communication service providers (CSPs) for managing telecom customer queries combined with other services such as billings, technical support, customer service, network fixers and others in order to have greater hold on customer retention and provide competitive service value. Furthermore, the growing number of players in the telecommunication services industry, which was valued at around 1.3 trillion USD in 2017, is expected to boost the level of competition among the players. Growing demand for technological advancements in telecommunications combined with rising concerns for lower average return per user (ARPU) and high churn of customers, all of these factors are estimated to boost the growth of the telecom service assurance market. According to the Department of Telecommunication (DOT), Government of India (GOI), ARPU for GSM (Global System for Mobile) technology in India gradually decreased from 298.00 (₹/subscriber/month) in 2007 to 82.68 (₹/subscriber/month) in 2017.
The market is anticipated to record robust CAGR throughout the forecast period, i.e. 2019-2027. The telecom service assurance market is segmented by system into probe system, workforce management, fault & event management and quality or performance monitoring, out of which, fault & event management is anticipated to have largest market share on account of growing numbers of service experience issues being faced by consumers followed by the increasing time of action taken (TAT) to review these service issues. DOWNLOAD SAMPLE REPORT HERE
The telecom industry globally is meeting challenges with lower average return per user (ARPU) and increasing churn in voice businesses owing to shifting demand among customers for data from the voice component. Given the number of new players emerging in the data service component, and the rising consumer expectations for reliable services of flow of data, CSPs are meeting numerous challenges for the differentiation of services offered to the customers, inhibiting more competition. Moreover, dynamic changes in the preferences of consumers from product experience to service experience is contributing to the raising focus amongst CSPs for leveraging the quality of services provided and monitor the overall service performance indicators with the help of telecom service assurance providers..
The blockchain in telecom market is concerned with all the transaction history within a network, for instance, establishing subscriber identity, data identity & fraud management, and others. The technology acts as an operational backbone for the CSPs, which at times withstands network issues. With the help of telecom service assurance providers, CSPs can resolve the issues with lower TAT and observe minimum impact on its service downtime.
The global Internet of Things (IoT) market is estimated to witness CAGR of around 17% between the years 2016 and 2023. Owing to technological advancements, IoT driven communication devices are observing rapid adoption among consumers. IoT devices require consistent data network connectivity for proper functioning, which is raising the need among consumers for receiving consistent and uninterrupted flow of data services, provided by the CSPs. Telecom service assurance providers are taking the opportunity to bridge the demand gap by providing efficient service quality solutions to the CSPs. All of these factors are anticipated to support the growth of the telecom service assurance market throughout the forecast period.
In emerging economies, CSPs are lacking proper network infrastructure which may burden the telecom service assurance provider with high initial costs. This factor is anticipated to act as a barrier to the growth of the telecom service assurance provider market during the forecast period.
Our in-depth analysis of the telecom service assurance market includes the following segments:
On the basis of regional analysis, the telecom service assurance market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
Asia-Pacific is expected to have largest market share on the back of growing mobile-cellular and internet subscribers in the region. According to the International Telecommunications Union (ITU), mobile-cellular telephone subscriptions in Asia-Pacific grew from 833 million in 2005 and reached 4351 million in 2017.
The telecom service assurance market is further classified on the basis of region as follows:
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