The telecom service assurance market is observing vibrant growth on account of growing need amongst communication service providers (CSPs) for managing telecom customer queries combined with other services such as billings, technical support, customer service, network fixers and others in order to have greater hold on customer retention and provide competitive service value. Furthermore, the growing number of players in the telecommunication services industry, which was valued at around 1.3 trillion USD in 2017, is expected to boost the level of competition among the players. Growing demand for technological advancements in telecommunications combined with rising concerns for lower average return per user (ARPU) and high churn of customers, all of these factors are estimated to boost the growth of the telecom service assurance market. According to the Department of Telecommunication (DOT), Government of India (GOI), ARPU for GSM (Global System for Mobile) technology in India gradually decreased from 298.00 (₹/subscriber/month) in 2007 to 82.68 (₹/subscriber/month) in 2017.
The market is anticipated to record robust CAGR throughout the forecast period, i.e. 2019-2027. The telecom service assurance market is segmented by system into probe system, workforce management, fault & event management and quality or performance monitoring, out of which, fault & event management is anticipated to have largest market share on account of growing numbers of service experience issues being faced by consumers followed by the increasing time of action taken (TAT) to review these service issues.
Shifting Demand Among Customers From Voice To Data
The telecom industry globally is meeting challenges with lower average return per user (ARPU) and increasing churn in voice businesses owing to shifting demand among customers for data from the voice component. Given the number of new players emerging in the data service component, and the rising consumer expectations for reliable services of flow of data, CSPs are meeting numerous challenges for the differentiation of services offered to the customers, inhibiting more competition. Moreover, dynamic changes in the preferences of consumers from product experience to service experience is contributing to the raising focus amongst CSPs for leveraging the quality of services provided and monitor the overall service performance indicators with the help of telecom service assurance providers..
Internal Application Issues
The blockchain in telecom market is concerned with all the transaction history within a network, for instance, establishing subscriber identity, data identity & fraud management, and others. The technology acts as an operational backbone for the CSPs, which at times withstands network issues. With the help of telecom service assurance providers, CSPs can resolve the issues with lower TAT and observe minimum impact on its service downtime.
Booming IoT Market
The global Internet of Things (IoT) market is estimated to witness CAGR of around 17% between the years 2016 and 2023. Owing to technological advancements, IoT driven communication devices are observing rapid adoption among consumers. IoT devices require consistent data network connectivity for proper functioning, which is raising the need among consumers for receiving consistent and uninterrupted flow of data services, provided by the CSPs. Telecom service assurance providers are taking the opportunity to bridge the demand gap by providing efficient service quality solutions to the CSPs. All of these factors are anticipated to support the growth of the telecom service assurance market throughout the forecast period.
High Initial Implementation Costs
In emerging economies, CSPs are lacking proper network infrastructure which may burden the telecom service assurance provider with high initial costs. This factor is anticipated to act as a barrier to the growth of the telecom service assurance provider market during the forecast period.
Our in-depth analysis of the telecom service assurance market includes the following segments:
On the basis of regional analysis, the telecom service assurance market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
Asia-Pacific is expected to have largest market share on the back of growing mobile-cellular and internet subscribers in the region. According to the International Telecommunications Union (ITU), mobile-cellular telephone subscriptions in Asia-Pacific grew from 833 million in 2005 and reached 4351 million in 2017.
The telecom service assurance market is further classified on the basis of region as follows:
September 2019: ADVA has announced its selection by Sify Technologies Limited as the strategic technology partner for the deployment of ADVA FSP 150 against the foundation of its new managed Ethernet service offering. It will further offer solutions for full visibility of service quality, as a set of comprehensive service assurance functions.
May 2019: TEOCO Corporation has announced the release of Helix 10.2, which is a latest version of its service assurance platform. The platform provides communication service providers with the ability to resolve network faults and service issues faster than ever.
May 2019: Federos LLC has announced their participation in the 2019 TM Forum Catalyst Program in collaboration with leading service providers and technology partners. The project aims to demonstrate various approaches to the discovery and resolution of service issues faced by telecommunications service providers using artificial intelligence (AI) and automation.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.