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Tableau Services Market Segmentation by Service Type (Consulting, Maintenance & Support, Data Preparation, Governance, Dashboard Development & Designing, and Server Development); and by Enterprise Size (Small & Medium, and Large Enterprises) – Global Demand Analysis & Opportunity Outlook 2031

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  • June 2021- Optimus SBR acquired Unilytics and launched Optimus SBR Data to expand its portfolio of data advisory and analytics services in North America.

  • January 2018- Deloitte and Tableau announced the launch of first-of-its-kind visual analytics solution for tax departments of companies to help them make smarter decisions.

Tableau Services Market Highlights Over 2022 - 2031

The tableau services market is estimated to garner a sizeable revenue by growing at a significant CAGR over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the growing demand for business intelligence tools for visual analysis of data, and upsurge in the need for customer analytics across the world. Along with these, rising usage of business intelligence tools by academic researchers and government organizations for data blending and real-time collaboration, and spiraling penetration of smartphones are also expected to drive market growth in the near future. About 6 billion people in the world were smartphone users in the year 2020, which is calculated to increase up to more than 7 billion users by the end of 2024. Furthermore, escalating adoption of a more formal business approach by several private and government organizations, and rising usage of business intelligence by small and medium enterprises globally are projected to offer ample growth opportunities to the market in the near future.

Tableau Services Market Graph

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The market is segmented by service type into consulting, maintenance & support, data preparation, governance, dashboard development & designing, and server development. Out of these, the consulting segment is anticipated to hold the largest share in the tableau services market on account of the increasing usage of tableau by consultants as it offers faster analytics. Apart from these, tableau services help in simplifying raw data in a very easily understandable format, helping consultants convey information more effectively. This is also predicted to bolster the growth of the market segment significantly in the future. Additionally, on the basis of enterprise size, the small & medium enterprises segment is assessed to acquire the largest share during the forecast period owing to the high rate of adoption of business intelligence solutions in organizations with less than 100 employees. 

Major Macro-Economic Indicators Impacting the Market Growth

Research and Development Expenditure Image

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Tableau Services Market Regional Synopsis

Regionally, the tableau services market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of continuous development in business infrastructure of companies, and rapid digitalization at workplaces in the region. In addition, generation of large amount of data from portable user devices resulting from large population is also expected to drive market growth in the region in the coming years. As of July 2021, the population of Asia is estimated at more than 4.5 billion, which is evaluated to rise up to about 5 billion people by the end of the year 2055. Moreover, the market in North America is projected to gather the largest share during the forecast period ascribing to the well-established IT infrastructure, and strong presence of prominent market players in the region.

Tableau Services Market Share Image

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The tableau services market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the tableau services market includes the following segments:

By Service Type

  • Consulting
  • Maintenance & Support
  • Data Preparation
  • Governance
  • Dashboard Development & Designing
  • Server Development

By Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

Growth Drivers

  • Growing Demand for Business Intelligence Tools for Visual Analysis of Data
  • Upsurge in the Need for Customer Analytics Worldwide


  • Data Security Challenges Associated with Tableau Services

Top Featured Companies Dominating the Market

  • Accenture PLC
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Silicus Technologies, LLC
  • Interworks
  • Nabler Web Solutions Pvt. Ltd.
  • Vizual Intelligence Inc.
  • SA Technologies, Inc.
  • LiquidHub, Inc.
  • Unilytics Corporation
  • Bodhtree Consulting Ltd.
  • Deloitte Touche Tohmatsu Limited


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