Global Smokeless Tobacco Market Trends, Forecast Report 2025-2037
Smokeless Tobacco Market size was valued at USD 22.9 billion in 2024 and is anticipated to exceed USD 36.3 billion by the end of 2037, registering over 4.7% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of smokeless tobacco is assessed at USD 23.8 billion.
The market is unfolding remarkable growth opportunities fueled by the ever-increasing interest of consumers for an alternative to combustible cigarettes, regulatory controls, and product innovations in nicotine pouches and snus. In this regard, in 2023, the Centers for Disease Control and Prevention declared that nearly 9.3 million adults in the U.S. are utilizing smokeless tobacco products, which are highly used in rural and male demographics. Besides, the supply chain of smokeless tobacco involves three crucial steps: first being cultivation, which is highly executed in India, the U.S., and Brazil, processing, and distribution.
Furthermore, global trade is impacted by significant import-export actions. In this context, in 2023, the Ministry of Commerce and Industry states that products from smokeless tobacco are mainly exported from India, Sweden, and the U.S., with India leading with 65% supply of chewing tobacco. Besides, in 2024, Eurostat notified that the EU imports USD 1.2 billion worth of snus, followed by the U.S. largest importer of finished smokeless products, with 1.2 billion annually, both countries primarily from Sweden. Investment activities in Research, Development, and Deployment focus on harm reduction, with the U.S. FDA allocating USD 130 million for tobacco product testing and modified-risk tobacco applications, thus denoting a positive outlook.
