Smart Electric Toothbrush Market : Global Demand Analysis & Opportunity Outlook 2024

Smart Electric Toothbrush Market Overview

Smart electric toothbrush is a type of toothbrush which helps to clean your teeth very efficiently and effectively. These smart electric toothbrushes are integrated with various features such as camera, wi-fi, bluetooth and others. Smart electric toothbrush connects with your phone through bluetooth or any other means and it gives real-time feedback on the persons brushing habits.  

Market Size and Forecast

The global smart electric toothbrush market is expected to observe robust growth over the forecast period i.e. 2017-2024. Further, smart electric toothbrush market is driven by various factors such as growing adoption of technologically advanced devices and rising personal disposable income.

In terms of geography, the most prominent regional markets include North America and Europe. North America is anticipated to hold the largest market share in smart electric toothbrush by the end 2024. Further, North America region is expected to dominate the market over the forecast period owing to increasing adoption of innovative technology especially in the U.S. In North America, U.S. is estimated to dominate the smart electric toothbrush market owing to presence of major market players in the country.

Europe is the second largest smart electric toothbrush market in terms of revenue. Further, Germany and U.K. are the prominent countries in this region that are attributing towards the growth of smart electric toothbrush market. Moreover, growing consciousness about oral hygiene among the consumers is envisioned to bolster the growth of smart electric toothbrush market in this region. Asia-pacific region is projected to witness robust growth over the forecast period. The growth in this region is aided by China, Japan and others countries. Further, rising per capita income and rising purchasing power of the consumers are believed to foster the growth of smart electric toothbrush market.  

Market Segmentation

Our in-depth analysis segmented the global smart electric toothbrush market in the following segments:

By Distribution Channel

• Online Store
• Offline Store

By Region

Global smart electric toothbrush market is further classified on the basis of region as follows:

• North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
• Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
• Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
• Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
• Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers and Challenges

Factors such as rising oral hygiene among the population and growing adoption of advanced cleaning technologies by the consumers are believed to be the dynamic factor behind the rapid growth of smart electric toothbrush market. Further, technological advancements have made these devices comfortable, and easy to use.  This factor is expected to propel the growth of smart electric toothbrush market.

Moreover, the demand for smart electric toothbrush is escalating owing to various factors such as increasing oral problems among the young generation and rising purchasing power of the consumers. Furthermore, rising disposable income along with changing lifestyle of the consumers will propel the growth of smart electric toothbrush market over the forecast period i.e. 2017-2024.

However, high costs associated with the toothbrush and adoption of low cost of manual toothbrushes by consumers is expected to hinder the growth of smart electric toothbrush market. Further, less adoption of costly products in developing nations is expected to hamper the growth of smart electric toothbrush market over the forecast period.

Key players

The major key players for smart electric toothbrush market are as follows

• Kolibree
  • Company Overview
  • Key Product Offerings
  • Business Strategy
  • SWOT Analysis
  • Financials
• Procter & Gamble (Oral-B)     
• Brio
• Prophix
• Philips
• grush
• Waterpik
• Lansung
• Elmex