Smart Electric Toothbrush Market Segmentation By Connectivity (Bluetooth and Wi-Fi Enabled); By Price Range (Low, Medium and High); By Distribution Channel (Online and Offline) – Global Demand Analysis and Opportunity Assessment 2017-2027
Buy Now Report ID: 2295 | Published Date: Feb 13, 20231. Introduction
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Variables (Dependent and Independent)
2.2. Multi Factor Based Sensitivity Model
3. Executive Summary- Global Smart Electric Toothbrush Market
4. Market Dynamics
4.1. Drivers
4.2. Challenges
4.3. Opportunities
5. Global Smart Electric Toothbrush Market Outlook
5.1. Market Size and Forecast, 2018-2027
5.1.1. By Value (USD Million)
5.2. Market Share and Forecast, 2018-2027
5.2.1. By Connectivity
5.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
5.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
5.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
5.2.2. By Price Range
5.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
5.2.2.1.1. Low, 2018-2027F (USD Million)
5.2.2.1.2. Medium, 2018-2027F (USD Million)
5.2.2.1.3. High, 2018-2027F (USD Million)
5.2.3. By Distribution Channel
5.2.1.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
5.2.3.1.1. Online, 2018-2027F (USD Million)
5.2.3.1.2. Offline, 2018-2027F (USD Million)
5.2.4. By Region
5.2.4.1. Smart Electric Toothbrush Market Share (%), By Region (2018-2027F)
5.2.4.1.1. North America, 2018-2027F (USD Million)
5.2.4.1.2. Europe, 2018-2027F (USD Million)
5.2.4.1.1. Asia Pacific, 2018-2027F (USD Million)
5.2.4.1.2. Latin America, 2018-2027F (USD Million)
5.2.4.1.2. Middle East & Africa, 2018-2027F (USD Million)
6.North America Smart Electric Toothbrush Market Outlook
6.1. Market Size and Forecast, 2018-2027
6.1.1. By Value (USD Million)
6.2. Market Share and Forecast, 2018-2027
6.2.1. By Connectivity
6.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
6.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
6.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
6.2.2. By Price Range
6.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
6.2.2.1.1. Low, 2018-2027F (USD Million)
6.2.2.1.2. Medium, 2018-2027F (USD Million)
6.2.2.1.3. High, 2018-2027F (USD Million)
6.2.3. By Distribution Channel
6.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
6.2.3.1.1. Online, 2018-2027F (USD Million)
6.2.3.1.2. Offline, 2018-2027F (USD Million)
6.2.4. By Country
6.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
6.2.4.1.1. U.S., 2018-2027F (USD Million)
6.2.4.1.2. Canada, 2018-2027F (USD Million)
7.Europe Smart Electric Toothbrush Market Outlook
7.1. Market Size and Forecast, 2018-2027
7.1.1. By Value (USD Million)
7.2. Market Share and Forecast, 2019-2027
7.2.1. By Connectivity
7.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
7.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
7.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
7.2.2. By Price Range
7.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
7.2.2.1.1. Low, 2018-2027F (USD Million)
7.2.2.1.2. Medium, 2018-2027F (USD Million)
7.2.2.1.3. High, 2018-2027F (USD Million)
7.2.3. By Distribution Channel
7.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
7.2.3.1.1. Online, 2018-2027F (USD Million)
7.2.3.1.2. Offline, 2018-2027F (USD Million)
7.2.4. By Country
7.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
7.2.4.1.1. Germany, 2018-2027F (USD Million)
7.2.4.1.2. U.K., 2018-2027F (USD Million)
7.2.4.1.1. France, 2018-2027F (USD Million)
7.2.4.1.2. Italy, 2018-2027F (USD Million)
7.2.4.1.2. Spain, 2018-2027F (USD Million)
7.2.4.1.1. Russia, 2018-2027F (USD Million)
7.2.4.1.2. Rest of Europe, 2018-2027F (USD Million)
8.Asia Pacific Smart Electric Toothbrush Market Outlook
8.1. Market Size and Forecast, 2018-2027
8.1.1. By Value (USD Million)
8.2. Market Share and Forecast, 2019-2027
8.2.1. By Connectivity
8.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
8.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
8.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
8.2.2. By Price Range
8.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
8.2.2.1.1. Low, 2018-2027F (USD Million)
8.2.2.1.2. Medium, 2018-2027F (USD Million)
8.2.2.1.3. High, 2018-2027F (USD Million)
8.2.3. By Distribution Channel
8.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
8.2.3.1.1. Online, 2018-2027F (USD Million)
8.2.3.1.2. Offline, 2018-2027F (USD Million)
8.2.4. By Country
8.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
8.2.4.1.1. China, 2018-2027F (USD Million)
8.2.4.1.2. India, 2018-2027F (USD Million)
8.2.4.1.2. Japan, 2018-2027F (USD Million)
8.2.4.1.1. South Korea, 2018-2027F (USD Million)
8.2.4.1.2. Australia, 2018-2027F (USD Million)
8.2.4.1.2. Singapore, 2018-2027F (USD Million)
8.2.4.1.2. Thailand, 2018-2027F (USD Million)
8.2.4.1.2. Rest of Asia Pacific, 2018-2027F (USD Million)
9.Latin America Smart Electric Toothbrush Market Outlook
9.1. Market Size and Forecast, 2018-2027
9.1.1. By Value (USD Million)
9.2. Market Share and Forecast, 2019-2027
9.2.1. By Connectivity
9.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
9.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
9.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
9.2.2. By Price Range
9.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
9.2.2.1.1. Low, 2018-2027F (USD Million)
9.2.2.1.2. Medium, 2018-2027F (USD Million)
9.2.2.1.3. High, 2018-2027F (USD Million)
9.2.3. By Distribution Channel
9.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
9.2.3.1.1. Online, 2018-2027F (USD Million)
9.2.3.1.2. Offline, 2018-2027F (USD Million)
9.2.4. By Country
9.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
9.2.4.1.1. Brazil, 2018-2027F (USD Million)
9.2.4.1.2. Mexico, 2018-2027F (USD Million)
9.2.4.1.2. Argentina, 2018-2027F (USD Million)
9.2.4.1.2. Rest of Latin America, 2018-2027F (USD Million)
10.Middle East & Africa Smart Electric Toothbrush Market Outlook
10.1. Market Size and Forecast, 2018-2027
10.1.1. By Value (USD Million)
10.2. Market Share and Forecast, 2019-2027
10.2.1. By Connectivity
10.2.1.1. Smart Electric Toothbrush Market Share (%), By Connectivity (2018-2027F)
10.2.1.1.1. Bluetooth, 2018-2027F (USD Million)
10.2.1.1.2. Wi-Fi, 2018-2027F (USD Million)
10.2.2. By Price Range
10.2.2.1. Smart Electric Toothbrush Market Share (%), By Price Range (2018-2027F)
10.2.2.1.1. Low, 2018-2027F (USD Million)
10.2.2.1.2. Medium, 2018-2027F (USD Million)
10.2.2.1.3. High, 2018-2027F (USD Million)
10.2.3. By Distribution Channel
10.2.3.1. Smart Electric Toothbrush Market Share (%), By Distribution Channel (2018-2027F)
10.2.3.1.1. Online, 2018-2027F (USD Million)
10.2.3.1.2. Offline, 2018-2027F (USD Million)
10.2.4. By Country
10.2.4.1. Smart Electric Toothbrush Market Share (%), By Country (2018-2027F)
10.2.4.1.1. Israel, 2018-2027F (USD Million)
10.2.4.1.2. Saudi Arabia, 2018-2027F (USD Million)
10.2.1.1.1. UAE, 2018-2027F (USD Million)
10.2.1.1.2. South Africa, 2018-2027F (USD Million)
10.2.1.1.1. Rest of Middle East & Africa, 2018-2027F (USD Million)
11.Competitive Landscape
11.1. Company Profiles
11.1.1. Koninklijke Philips NV
11.1.1.1. Company Overview
1.1.1.2. Business Strategy
11.1.1.2.1. Growth Expansion Strategy
11.1.1.2.2. Distribution Channel Strategy
11.1.1.3. Key Product Offerings
11.1.1.4. Financial Performance
11.1.1.5. Key Performance Indicators
11.1.1.6. Risk Analysis
11.1.1.7. Recent Development
11.1.1.8. Regional Presence
11.1.1.9. SWOT Analysis
11.1.2. Procter & Gamble (Oral-B)
11.1.3. Kolibree
11.1.4. ONVI, LLC
11.1.5. Colgate Palmolive
11.1.6. Beam Technologies Inc
11.1.7. Xiaomi
11.1.8. Soocas (Shenzhen) Technology Co., Ltd
By Connectivity
The smart electric toothbrush market is segmented based on connectivity into Bluetooth and Wi-Fi enabled devices, out of which, the Bluetooth segment is predicted to hold the larger share in the market. In 2018, the segment for Bluetooth recorded a market value of USD 215.5 million. The demand for smart electric toothbrush is progressing at a substantial rate as it analyzes dental care problems and improves brushing habits. Further, the toothbrush is built using various intelligent technologies such as artificial sensors and 3D motion sensors which allow fetching of data from the oral cavity. The navigation inside the oral cavity can be easily enabled through Bluetooth as well as Wi-Fi.
By Price Range
Based on price range, the market is segmented into low, medium and high. The segment for medium price range was estimated to hold a share of 45.54% in 2018 and lead the market share by a significant amount. The growing disposable income in almost all regions across the globe is the major factor on account of which the segment is estimated to witness high growth. In the Middle East and Africa region, the growing per capita income has resulted in a rising purchasing power of the people, which is anticipated to drive the market growth.
By Distribution Channel
On the basis of distribution channel, the market is segmented into online and offline. The online segment held a substantial share in the market in 2018 and is estimated to grow further in the coming years. Online purchasing websites are increasingly offering smart electric toothbrush and providing the consumers with free delivery and multi-brand options. Growing adoption of the internet is further anticipated to add to the increasing adoption of smart electronic toothbrushes over the coming years.
Smart electric toothbrush market is segmented on the basis of region into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. The market in Europe is estimated to hold the leading share throughout the forecast period. The growth can be attributed to rapid urbanization and the growing adoption of innovative technologies in the region. Enterprises are employing connected technologies in toothbrush owing to the increasing usage of IoT enabled devices.
The market in Europe is anticipated to be followed by the market in North America, which holds the second highest share in the market globally. The market in this region is projected to grow at the highest rate over the forecast period. The increasing government initiatives, presence of skilled dentists and rising disposable income in the region are a few factors accounting for the market growth. The market in the United States is estimated to make notable contributions to the market growth owing to the presence of a large number of market players in the country.
The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). CLICK TO DOWNLOAD SAMPLE REPORT
Growth Indicators
Increasing adoption of smartphones and tablets is projected to fuel the market growth substantially over the coming years. Smartphone applications analyze the oral cavity and aid in improving the brushing habits. Amplifications in the features of mobile applications in oral care is further estimated to drive the market growth. Internet of Things (IoT) mobile connectivity is being used in household products and appliances which is predicted to add to the growth of smart electric toothbrush market. The various benefits associated with connectivity to mobile applications, such as regular tracking of brushing habits and tips for improving oral health, can help users as well as dentists identify the problems and improve oral hygiene through the AI-enabled toothbrush. Additionally, growing awareness about oral hygiene is projected to drive the smart electric toothbrush market growth over the forecast period. Market players are developing and launching technologically advanced oral care products, allowing them to promote their product portfolio as well as contributing towards their corporate social responsibility.
Barriers
The much higher cost of smart electric toothbrush as compared to manual toothbrush is estimated to become a restraining factor for the market growth during the forecast period. The high cost can be explained as a result of advanced and expensive technologies used in the toothbrush. The price range of smart electric toothbrush lies between USD 70-80 and might even go up to USD 300. This is predicted to negatively impact the market growth, majorly in price sensitive countries. Another factor that is predicted to restrain the market growth is that the device requires recharging or battery replacement. Smart electric toothbrush takes around 16 to 22 hours to charge and does not last for a long time, resulting in inconvenience caused to the users.
Some of the affluent industry leaders in the smart electric toothbrush market are Koninklijke Philips NV, Procter & Gamble (Oral-B), Kolibree, ONVI, LLC., Colgate Palmolive, Beam Technologies Inc., Xiaomi and Soocas (Shenzhen) Technology Co., Ltd. Moreover, other key and niche players are working towards bringing improved and efficient technologies for carrying out effective dental care in the market along with investing in the development of better smart electric toothbrush in order to gain a competitive edge in the market.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Abhishek Verma, Hetal Singh
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