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Smart Electric Toothbrush Market Segmentation By Connectivity (Bluetooth and Wi-Fi Enabled); By Price Range (Low, Medium and High); By Distribution Channel (Online and Offline) – Global Demand Analysis and Opportunity Assessment 2017-2027

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Extensive insights into the Growth of Smart Electric Toothbrush Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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In 2019, Xiaomi launched the Oclean X smart sonic electric toothbrush. It consists of an oval-shaped touchscreen colored display, which can be used to check dental health information, view the weather and time, select brushing mode, view brushing feedbacks and many other features.

Market Overview

Electric toothbrush is a type of automatic toothbrush that cleans the teeth through its rapid bristle motion which can be either rotation-oscillation or back-and-forth oscillation. Smart electric toothbrush are Bluetooth or Wi-Fi enabled electric toothbrushes which allows them to transmit data from the toothbrush to any other connected device, for instance, smartphones.

The market for smart electric toothbrush is projected to grow at a CAGR of 10.4% during the forecast period, i.e., 2019-2027. The market is anticipated to attain a value of USD 816.8 million by the end of 2027. Rising disposable income and improving awareness towards oral health is projected to drive the market growth in the upcoming years. Moreover, the demand for smart electric toothbrush is estimated to increase on account of the highly advanced and innovative features present, including 3D motion pressure sensor, Bluetooth, Wi-Fi and artificial intelligence.

Growth Highlights based on Region during 2017-2027

Smart electric toothbrush market is segmented on the basis of region into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. The market in Europe is estimated to hold the leading share throughout the forecast period. The growth can be attributed to rapid urbanization and the growing adoption of innovative technologies in the region. Enterprises are employing connected technologies in toothbrush owing to the increasing usage of IoT enabled devices.

The market in Europe is anticipated to be followed by the market in North America, which holds the second highest share in the market globally. The market in this region is projected to grow at the highest rate over the forecast period. The increasing government initiatives, presence of skilled dentists and rising disposable income in the region are a few factors accounting for the market growth. The market in the United States is estimated to make notable contributions to the market growth owing to the presence of a large number of market players in the country.

The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). CLICK TO DOWNLOAD SAMPLE REPORT

Smart Electric Toothbrush Market Share

Market Segmentation Synopsis

By Connectivity

The smart electric toothbrush market is segmented based on connectivity into Bluetooth and Wi-Fi enabled devices, out of which, the Bluetooth segment is predicted to hold the larger share in the market. In 2018, the segment for Bluetooth recorded a market value of USD 215.5 million. The demand for smart electric toothbrush is progressing at a substantial rate as it analyzes dental care problems and improves brushing habits. Further, the toothbrush is built using various intelligent technologies such as artificial sensors and 3D motion sensors which allow fetching of data from the oral cavity. The navigation inside the oral cavity can be easily enabled through Bluetooth as well as Wi-Fi.

By Price Range

Based on price range, the market is segmented into low, medium and high. The segment for medium price range was estimated to hold a share of 45.54% in 2018 and lead the market share by a significant amount. The growing disposable income in almost all regions across the globe is the major factor on account of which the segment is estimated to witness high growth. In the Middle East and Africa region, the growing per capita income has resulted in a rising purchasing power of the people, which is anticipated to drive the market growth.

Smart Electric Toothbrush Market

By Distribution Channel

On the basis of distribution channel, the market is segmented into online and offline. The online segment held a substantial share in the market in 2018 and is estimated to grow further in the coming years. Online purchasing websites are increasingly offering smart electric toothbrush and providing the consumers with free delivery and multi-brand options. Growing adoption of the internet is further anticipated to add to the increasing adoption of smart electronic toothbrushes over the coming years.

Market Drivers and Challenges

Growth Indicators

Increasing adoption of smartphones and tablets is projected to fuel the market growth substantially over the coming years. Smartphone applications analyze the oral cavity and aid in improving the brushing habits. Amplifications in the features of mobile applications in oral care is further estimated to drive the market growth. Internet of Things (IoT) mobile connectivity is being used in household products and appliances which is predicted to add to the growth of smart electric toothbrush market. The various benefits associated with connectivity to mobile applications, such as regular tracking of brushing habits and tips for improving oral health, can help users as well as dentists identify the problems and improve oral hygiene through the AI-enabled toothbrush. Additionally, growing awareness about oral hygiene is projected to drive the smart electric toothbrush market growth over the forecast period. Market players are developing and launching technologically advanced oral care products, allowing them to promote their product portfolio as well as contributing towards their corporate social responsibility.


The much higher cost of smart electric toothbrush as compared to manual toothbrush is estimated to become a restraining factor for the market growth during the forecast period. The high cost can be explained as a result of advanced and expensive technologies used in the toothbrush. The price range of smart electric toothbrush lies between USD 70-80 and might even go up to USD 300. This is predicted to negatively impact the market growth, majorly in price sensitive countries. Another factor that is predicted to restrain the market growth is that the device requires recharging or battery replacement. Smart electric toothbrush takes around 16 to 22 hours to charge and does not last for a long time, resulting in inconvenience caused to the users.

Competitive Landscape

Some of the affluent industry leaders in the smart electric toothbrush market are Koninklijke Philips NV, Procter & Gamble (Oral-B), Kolibree, ONVI, LLC., Colgate Palmolive, Beam Technologies Inc., Xiaomi and  Soocas (Shenzhen) Technology Co., Ltd. Moreover, other key and niche players are working towards bringing improved and efficient technologies for carrying out effective dental care in the market along with investing in the development of better smart electric toothbrush in order to gain a competitive edge in the market.

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