Sales Intelligence Software Market Analysis by Deployment Mode (Cloud and On-Premise); by Component (Software and Service); by Enterprise Size (Large and SMEs); by Application (Analytics, Data & Lead Management, Reporting, and Others); and by End-User (IT, E-Commerce, BFSI, Media & Entertainment, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

Buy Now Report ID: 4177 | Published Date: Feb 14, 2023

Global Sales Intelligence Software Market Size, Forecast, and Trend Highlights Over 2023 - 2035

The global sales intelligence software market is estimated to garner a revenue of USD 12 Billion by the end of 2035 by growing at a CAGR of ~12% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of USD 7 Billion in the year 2022. The growth of the market is primarily attributed to the increasing adoption of e-commerce has led to increased demand for sales and marketing automation tools that help businesses better understand their customer data and analyze trends. Additionally, the rise in internet purchasing has opened up new business prospects for businesses that deliver practical and user-friendly omni channel experiences. As of 2021, the sales of retail e-commerce amounted to approximately USD 4 trillion and are projected to reach around USD 7 trillion by the year 2025.

The global sales intelligence software market is set to grow constantly over the forecast period on account of rising competition. There are many types of sales intelligence tools that have been developed over time to analyze a billion points of data to create sales triggers for organizations. The growth of the global sales intelligence software market is directly interlinked with the growth of artificial intelligence. The total revenue generated by the artificial intelligence industry was estimated to grow at a substantial rate and is projected to reach over USD 1 trillion by the year 2030.

sales intelligence market share
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Global Sales Intelligence Software Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 7 Billion

Forecast Year Market Size (2035)

~ USD 12 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Sales Intelligence Software Market: Growth Drivers and Challenges


Growth Drivers                                            

  • Escalating Number of Online Shoppers Across the Globe - For instance, more than 75% of the global population noticed to be purchasing goods online in 2020. In the modern era, a significant number of people are active on social media using the internet and the inclination of using online methods is rising exponentially. In these circumstances, almost every organization utilizes some sort of sales intelligence software to hike the demand for their products. Hence, such a requirement is anticipated to propel the growth of the market over the forecast period.

  • Growing Media and Entertainment Industry to Propel the Growth of the Market - In 2020, the total worth of media and entertainment was estimated to be USD 2.5 trillion and projected to reach USD 3 trillion by the year 2026.

  • Confounding Digitalization Across Countless Organizations - As of 2022, approximately 90% of organizations and businesses were observed to be using some sort of digital initiative.

  • Spiking Number of Internet Users - In 2022, over 4 billion individuals were noticed to be using the internet across the globe summing up to around 60% of the global population.

  • Increasing Number of Social Media Users - Owing to the higher prevalence of the internet, in 2022, around 4.5 billion social media users were found to be active.


  • Possibility of Data Breach - As organizations of all sizes rely more on digital data, cloud computing, and a mobile workforce, data breaches have become more well-known. Globally, the average cost of a data breach is close to USD 4 million.
  • Constant Need for Software Maintenance
  • Complex Procedure of Learning Required Tools and Methods

The global sales intelligence software market is segmented and analyzed for demand and supply by component into software and service, out of these, the software segment is anticipated to hold a notable share in the global sales intelligence software market during the forecast period owing to its increased adoption across various industries and business functions. This development is fueled by the rising MNC (multinational companies) need for effective data management in retail enterprises including supermarkets, department shops, and fashion retailers. For instance, the business intelligence and analytics software industry were estimated to be approximately USD 20 billion in 2020. Developers of such software are constantly upgrading the requisite natural language processing technology and analytical algorithms to interpret unstructured textual data.

Global Sales Intelligence Software Market Regional Synopsis

The North America sales intelligence software market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035, owing to the presence of sales intelligence vendors in higher numbers. For instance, the worth of the artificial intelligence industry (AI) in the region was estimated to be over USD 15 billion in 2021. North America is also stepping forward to fuel the data in the retail segment. Additionally, the growing e-commerce industry of the region is estimated to hike the growth of the market over the forecast period. The value of the e-commerce industry in the region was estimated to be about USD 1 trillion in 2022. Furthermore, the global sales intelligence market is also expected to grow rapidly in the Asia Pacific region during the forecast period. The growth of the market is ascribed to the spiking investment in sales intelligence and the developing e-commerce and media & entertainment industries. For instance, the media & entertainment industry amounted to around USD 1.5 trillion solely in India in 2021. Such factors are anticipated to hike the growth of the market in the region over the forecast period.

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Market Segmentation


Our in-depth analysis of the global sales intelligence software market includes the following segments:

      By Application

  • Analytics
  • Data & Lead Management
  • Reporting
  • Others

      By End-User

  • IT
  • E-Commerce
  • BFSI
  • Media & Entertainment
  • Others

      By Deployment Mode

  • Cloud
  • On-Premise


       By Component

  • Software
  • Service

       By Enterprise Size

  • Large
  • SMEs

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Top Featured Companies Dominating the Global Sales Intelligence Software Market

    • Zoho Corporation Pvt. Ltd.

      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Yesware, Inc.
    • ZoomInfo Technologies Inc.
    • Oracle Corporation
    • Gryphon Networks Corp.
    • APIHub, Inc.
    • RingLead, Inc.
    • Dun & Bradstreet, Inc.
    • BMT Group Ltd.
    • HG Insights Inc. 


In The News

  • Yesware, Inc. to elaborate on the utilization and implementation of well-designed B2B sales funnel model for revenue generation by bringing out the 4 major points that are Awareness, Interest, Decision, and Action.

  • Oracle Corporation introduces its database Sagas which is designed to simplify microservice transactions and to provide isolated services and data integrity for long-lived activities. 


Global Economic Impact

Request Insights
Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

Key Questions Answered in the Report

1) What are the major factors driving the growth of the sales intelligence software market?

Ans: Increasing utilization in multiple industries such as e-commerce, media & entertainment, and IT is estimated to majorly boost the market growth.

2) What would be the CAGR of sales intelligence software market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~12% over the forecast period, i.e., 2023 – 2035.

3) What are the challenges affecting the sales intelligence software market growth?

Ans: The possibility of data breaches and the constant need for software maintenance is estimated to challenge the market growth.

4) Which region will provide more business opportunities for growth of sales intelligence software market in future?

Ans: The market in North America is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

5) Who are the major players dominating the sales intelligence software market?

Ans: The major players in the market are Zoho Corporation Pvt. Ltd., Yesware, Inc., ZoomInfo Technologies Inc., Oracle Corporation, Gryphon Networks Corp., APIHub, Inc., RingLead, Inc., Dun & Bradstreet, Inc., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the sales intelligence software market?

Ans: The market is segmented by deployment mode, component, enterprise size, application, end-user industry, and by region.

8) Which segment captures the largest market size in the component in the sales intelligence software market?

Ans: The software segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

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