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Sales Intelligence Software Market Analysis by Deployment Mode (Cloud and On-Premise); by Component (Software and Service); by Enterprise Size (Large and SMEs); by Application (Analytics, Data and Lead Management, Reporting, and Others); and by End-User Industry (IT, E-Commerce, BFSI, Media & Entertainment, and Others) – Global Demand Analysis & Opportunity Outlook 2031

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  • Yesware, Inc. to elaborate on the utilization and implementation of well-designed B2B sales funnel model for revenue generation by bringing out the 4 major points that are Awareness, Interest, Decision, and Action.
  • Oracle Corporation introduces its database Sagas which is designed to simplify microservice transactions and to provide isolated services and data integrity for long-lived activities. 

Global Sales Intelligence Software Market Size, Forecast, and Trend Highlights Over 2022 – 2031


The global sales intelligence software market is estimated to garner robust revenue by the end of 2031 by growing at a CAGR of ~12% over the forecast period, i.e., 2022 – 2031. Further, the market generated remarkable revenue in the year 2021. The growth of the market can be attributed to the developing e-commerce industry. As of 2021, the sales of retail e-commerce amounted to approximately USD 4 trillion and are projected to reach around USD 7 trillion by the year 2025.


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The global sales intelligence software market is set to grow constantly over the forecast period on account of rising competition. There are many types of sales intelligence tools that have been developed over time to analyze a billion points of data to create sales triggers for organizations. The growth of the global sales intelligence software market is directly interlinked with the growth of artificial intelligence. The total revenue generated by the artificial intelligence industry was estimated to grow at a substantial rate and is projected to reach over USD 1 trillion by the year 2030.

Global Sales Intelligence Software Market: Growth Drivers and Challenges

Growth Drivers

  • Growing Media and Entertainment Industry to Propel the Growth of the Market

In 2020, the total worth of media and entertainment was estimated to be USD 2.5 trillion and projected to reach USD 3 trillion by the year 2026.

  • Spiking Digitalization Across the Countless Organization

As of 2022, approximately 90% of organizations and businesses were observed to be using some sort of digital initiative.

  • Escalating Number of Online Shoppers Across the Globe

For instance, more than 75% of the global population noticed to be purchasing goods online in 2020.

In the modern era, a significant number of people are active on social media using the internet and the inclination of using the online methods is rising exponentially. In these circumstances, almost every organization utilizes some sort of sales intelligence software to hike the demand for their products. Hence, such a requirement is anticipated to propel the growth of the market over the forecast period.

  • Spiking Number of Internet User

In 2022, over 4 billion individuals were noticed to be using the internet across the globe summing up to around 60% of the global population.

  • Increasing Number of Social Media Users

Owing to the higher prevalence of the internet, in 2022, around 4.5 billion social media users were found to be active.


  • Possibility of Data Breach
  • Constant Need for Software Maintenance
  • Complex Procedure of Learning Required Tools and Methods

The global sales intelligence software market is segmented and analyzed for demand and supply by component into software and service, out of which, the software segment is anticipated to hold the notable share in the global sales intelligence software market during the forecast period on the back of the growing adoption of sales intelligence software. For instance, the business intelligence and analytics software industry was estimated to be approximately USD 20 billion in 2020. Developers of such software are constantly upgrading the requisite natural language processing technology and analytical algorithms to interpret unstructured textual data.

Major Macro-Economic Indicators Impacting the Market Growth


The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in the ICT sector has significantly contributed to GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations around the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Sales Intelligence Software Market Regional Synopsis

Regionally, the global sales intelligence software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. Amongst these markets, the market in North America is projected to hold the largest market share by the end of 2031. The market in the North America region is anticipated to witness noteworthy growth over the forecast period owing to the presence of sales intelligence vendors in higher numbers. For instance, the worth of the artificial intelligence industry (AI) in the region was estimated to be over USD 15 billion in 2021. North America is also stepping forward to fuel the data in the retail segment. Additionally, the growing e-commerce industry of the region is estimated to hike the growth of the market over the forecast period. The value of the e-commerce industry in the region was estimated to be about USD 1 trillion in 2022.

Furthermore, the global sales intelligence market is also expected to grow rapidly in the Asia Pacific region during the forecast period. The growth of the market is ascribed to the spiking investment in sales intelligence and the developing e-commerce and media & entertainment industries. For instance, the media & entertainment industry amounted to around USD 1.5 trillion solely in India in 2021. Such factors are anticipated to hike the growth of the market in the region over the forecast period.


The global sales intelligence software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global sales intelligence software market includes the following segments:


Top Featured Companies Dominating the Global Sales Intelligence Software Market

  • Zoho Corporation Pvt. Ltd.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Yesware, Inc.
  • ZoomInfo Technologies Inc.
  • Oracle Corporation
  • Gryphon Networks Corp.
  • APIHub, Inc.
  • RingLead, Inc.
  • Dun & Bradstreet, Inc.
  • BMT Group Ltd.
  • HG Insights Inc.



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