Sales Intelligence Market Size & Share, by Component (Software, Services); Deployment Type (On-Premise, Cloud); Organization Size (Large Enterprise, SMEs); Application (Lead Management & Data Management, Analytics & Reporting, Others) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5667
  • Published Date: Feb 16, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Sales Intelligence Market size is poised to reach USD 11 Billion by the end of 2036, growing at a CAGR of 11% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of sales intelligence was over USD 3 Billion. The growth of the market is poised to be dominated by the rising number of companies globally. In 2023, there are about 333 million companies all across the world. As a result, the market demand for sales intelligence is also predicted to grow to enhance the company's growth.

Sales intelligence provides perceptions into the behavior of customers in addition to the sales intelligence market, competitors, and potential for expansion. It creates actionable insights by combining data from internal and external sources, which may be utilized to find potential new leads and develop successful sales tactics. Therefore, with its utilization companies might procure profits, resulting in the success of the business. Furthermore, the amount of funding allotted for the expansion and development of sophisticated, automated technology and equipment to handle large volumes of structured and unstructured data has increased as a result of an increasing amount of strategic market collaborations. Consequently, this factor is also projected to influence sales intelligence market growth.

Sales Intelligence Market
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Sales Intelligence Market: Growth Drivers and Challenges

Growth Drivers

  • Surge in Deployment of AI - Over 64% of B2B sales organizations will be employing technology that integrates workflow, data, and analytics to make decisions that are data-driven by 2026 as opposed to intuition-based. Additionally, studies reveal that sales teams only spend roughly 29 percent of their time interacting with clients. The remainder of the time is devoted to routine chores that have nothing particularly related to the sales cycle, such as data entry, meetings, prospecting, and setting up more meetings. Hence, the integration of AI in sales intelligence is predicted to rise. AI in sales may be utilized to automate tedious processes, detect chances for cross-selling and upselling, manage and predict client behavior, and increase forecasting accuracy. AI in sales aims to increase productivity and effectiveness while cutting expenses
  • Growing Online Shopping - The reason for the enormous global growth of e-commerce is that consumers are no longer restricted to one physical store or even a hundred in a mall. Currently, they can shop at any store they choose, since a variety of marketplaces provide access to a wide range of options and brands. Another reason why customers prefer eCommerce is that it allows them to compare prices from different retailers and get the best offers. However, this also creates competition among various online businesses. Hence, the demand for sales intelligence is predicted to rise. Businesses may divide their consumer base depending on a range of factors, including preferences, purchase patterns, and demographics, due to e-commerce business intelligence. Organizations may improve the efficacy and relevance of their sales endeavors by customizing their messaging, offers, and sales methods to target groups based on their understanding of client segments.
  • Rise in the Number of Internet Users   - With the growing number of internet users, the amount of intent data is also growing. In essence, business-to-business (B2B) intent data is an assortment of signals indicating a company's possible interest in acquiring a good or service. Website visits, material downloads, social media interactions, webinar registrations, and other activities may all be regarded as these indications. One can target the ads by tracking and analyzing these signals to learn more about a company's purchase intent. Therefore, the adoption of sales intelligence is also estimated to rise. 


  • Implementation of Standard Regulations - One of the biggest obstacles to industry expansion in sales intelligence is the standard regulations. Most of the private information that sales intelligence companies gather, store, and review has to do with contact details, work responsibilities, and business relationships. This data is frequently used to create comprehensive assessments of people and organizations, in addition to educating and counseling sales and marketing teams. A variety of data protection laws, including the CCPA and GDPR, apply to the acquisition and use of personal data and may affect how sales intelligence businesses operate.
  • Surge in Possibility of Data Breaches
  • Surge in Complexity in Sales Intelligence

Sales Intelligence Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 3 Billion

Forecast Year Market Size (2036)

~ USD 11 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Sales Intelligence Segmentation

Deployment Type (On-Premise, Cloud)

The cloud segment in the sales intelligence market is expected to hold 60% of the revenue share in the coming years. This high percentage may be explained by the fact that firewall limitations that may hinder users from accessing on-premise solutions are removed by cloud solutions. Overhead and maintenance expenses are eliminated with cloud-based Software as a Service (SaaS) solutions. Additionally, the nearly limitless storage capacity offered by cloud object storage services mitigates the limitations on locally installed hardware's scalability and storage volume.

Organization Size (Large Enterprise, SMEs)

The large enterprise segment is set to capture the largest share of the sales intelligence market of over 60% during the forecast period. The major element projected to influence the segment growth is the rising number of large enterprises. In 2021, the number of major enterprises with 250 or more employees globally was predicted to be over 351,519. The size of infrastructure is growing significantly which is why the number of large businesses is growing along with the rise in loyal customers. Hence, to further sustain those loyal customers and gain newer these organizations keep exploring various means. Moreover, this large proportion may also be attributed to growing rates of data deterioration and greater competition among major companies in several industry sectors. Additionally, large companies tend to be more technically skilled than small and medium-sized businesses, which facilitates the adoption of sales intelligence solutions to accelerate sales cycles and increase productivity. Hence, the market for sales intelligence is predicted to rise.

Our in-depth analysis of the global sales intelligence market includes the following segments:


  • Software
  • Services

          Deployment Type

  • On-Premise
  • Cloud

          Organization Size

  • Large Enterprise
  • SMEs


  • Lead Management & Data Management
  • Analytics & Reporting
  • Others

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Sales Intelligence Industry - Regional Synopsis

North American Market Forecasts

The North American sales intelligence market is set to capture the largest revenue share of about 35% over the forecast period. The major element to influence the market growth in this region is the growing presence of several professional vendors offering their services in the field of sales intelligence. Additionally, the retail business is also expanding in this region. As of 2023, there were over 2,992,526 retail trade companies in the US, up about 2% from 2022. Also, in the retail sector in this region, data is driving creativity and providing a fresh perspective on understanding and predicting client requirements. The sales team may gather more data from beacons, wearables, PoS terminals, CRMs, and other databases by deploying sales intelligence across different regions in the retail industry. Retailers are bolstering their position in the field of sales and trade intelligence with the aid of the sales intelligence platform in this region. Additionally, it facilitates the transition into an agile and intelligent retail company. Hence, with this, the sales intelligence market is projected to grow in this region.

APAC Market Analysis

The Asia Pacific sales intelligence market is also estimated to have significant growth in the coming years. This expansion is set to be dominated by rising AI startups in this region. This is because AI and advanced computing are quickly centered in the APAC area. Businesses from Taiwan, South Korea, India, Japan, Singapore, and other countries have established a regional innovation hub that is driving artificial intelligence (AI) advancements to previously unthinkable levels. Hence, several AI startups are growing in this region which might further boost the market growth. Furthermore. the key market players in this region are investing significantly in sales intelligence. Hence, this factor is also projected to encourage sales intelligence market expansion in this region.

Research Nester
Sales Intelligence Market Size
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Top Featured Companies Dominating the Sales Intelligence Market

    • HG Insights
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • 6sense
    • Clearbit
    • Dun & Bradstreet
    • DueDil Ltd
    • EverString Technology
    • FullContact
    • Insideview


In The News

  • January 17, 2023: The industry pioneer in market information for tech providers, HG Insights, has upgraded its flagship Platform. Business executives require actionable information from Platform 2.0 to fully comprehend their markets, make informed decisions, and proceed confidently and precisely to market (GTM).
  • March 14, 2023: The launch of revenue AI for sales was announced by 6sense. This new platform was created to enhance the daily lives of sellers by making it easier to find prospects and accounts that are in-market for items, to plan a seller's day with high-impact activities, and to uncover deeper data on buyers and marketing tools.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5667
  • Published Date: Feb 16, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are a surge in the deployment of AI, growing online shopping, and a rise in number of internet users.

The market size of sales intelligence is anticipated to attain a CAGR of 11% over the forecast period, i.e., 2024-2036.

The major players in the market are HG Insights, 6sense, Clearbit, DEMANDBASE, INC., and others.

The cloud segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Sales Intelligence Market Report Scope

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