Repositionable labels are the labels that can be repositioned and used repeatedly. The self-adhesive nature of these labels makes them easy to use as any external adhesives are not required. Repositionable labels can be removed after application and can be applied to another place, thus ensuring precise placement and correct position. These labels can be used for short term labelling of products which gives them an advantage over permanent labels. They are visibly attractive and are available in both paper and glossy materials.
The materials used for making repositionable labels are tough and make the labels long-lasting. They do not lose their adhesive property or damage the label even after multiple usage. Additionally, they can be used on both wet and dry surfaces, making them optimal for labelling various products.
Labels are required for various industrial uses as well as for personal use. The strong adhesives present in permanent labels make it difficult to remove them once stuck. This raises the demand for repositionable labels which ensures correct positioning as they can be reapplied more than once. They do not leave any residue when removed and are generally used for temporary labelling or in situations where high accuracy of label position is required.
The repositionable labels market is anticipated to record a substantial CAGR over the forecast period, i.e., 2019-2027. The market is segmented by material, by application, by end user and by region, out of which, the end user segment is further segmented into food & beverage, chemicals, healthcare, electrical & electronics and others. Out of these, the food & beverage segment is anticipated to hold the largest share in the repositionable labels market on account of expanding food industry across the globe. The revenue in food & beverage industry is estimated to amount to more than USD 79,700 million in 2019 and is estimated to continue to grow during the forecast period. The growth of food & beverage industry and increased usage of labels for various consumable products is anticipated to increase the demand for repositionable labels in upcoming years.
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The property of repositionable labels to be removed and reused multiple times is a major factor responsible for the market growth. They can be corrected if placed wrong and are highly favorable for short term usage among various industries, especially where permanent labelling is not required. The repositionable labels market is anticipated to grow on the back of these factors during the forecast period.
Repositionable labels can be used on a variety of surfaces including wet and dry surfaces as well as painted and metallic products. This makes them highly desirable as they do not permanently adhere and ruin the products. Instead, they can be removed as and when required without leaving any marks or tears. They are highly durable and do not lose their adhesive properties even after multiple use. In addition to this, repositionable labels can be printed over, which further raises their demand among numerous end-use industries. These are some of the notable factors that are estimated to propel the market growth during the forecast period.
Majority of the industries prefer permanent labels over reusable labels, which is anticipated to act a barrier to the growth of the market over the forecast period.
Our in-depth analysis of the repositionable labels market includes the following segments:
On the basis of regional analysis, the repositionable labels market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
The repositionable labels market in Asia-Pacific region is anticipated to witness robust growth during the forecast period on account of rising industrialization in the region along with a growing demand for labels among several end users, especially in countries such as China and India.
North America is another region where the market is estimated to hold a largest market share in repositionable labels market as a result of increased usage of labels along with huge presence of developed industrial sector in the region. The estimated growth of repositionable labels market in the Europe can be attributed to the growing chemical industry in the region which frequently requires large supplies of labels.
The repositionable labels market is further classified on the basis of region as follows:
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