Recreational Vehicle Market Size & Share, by Price (Standard, Luxury); Fuel (Diesel, Gas); Vehicles (Motorhomes, Caravans); End-user (B2C/Individual, B2B/Fleet Owner) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4723
  • Published Date: Mar 09, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2035

Recreational Vehicle Market size is expected to reach USD 80 Billion by the end of 2035, witnessing around 4% CAGR during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of recreational vehicle was USD 60 Billion. The growth of the market can be attributed to the rising sales of RVs all across the world. Owing to the multi-purpose application of recreational vehicles, their sales are soaring. Camping vehicle sales in Japan as a whole were estimated to be worth USD 470 million in 2021. Furthermore, around 600,000 recreational vehicles were shipped worldwide in 2021. It was a remarkable increase of around 362% from 2009.

 In addition to these, factors that are believed to fuel the market growth of recreational vehicles include the rising use of RVs for camping and off-road traveling. RVs are convenient to set up during the dark part of the day, as it requires less packaging for the trip. Moreover, RVs are much more comfortable to sleep in than a ten or a packed car. The Great Smoky Mountains National Park, ranks as the most popular national park destination for RV users. Furthermore, more than 1 million RVs spent the night at National Park Service campgrounds in total in 2020.

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Recreational Vehicle Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Sales of Recreational Vehicles-Rising demand for RVs is expected to boost the market growth. In 2021, the total RV shipments were around 576,000 units. This sum represented a nearly 34% increase over the 430,000-unit total at the end of 2020.

  • Higher Number of People Renting RVs-With the convenience of having a rental facility, people can rent an RV any time for their trips. Around 74% of people bought an RV in North America. However, around 62% prefer renting an RV. In 2020, nearly 8% of people rent it from a private owner, which is about 6% higher than in 2019.

  • Increasing Benefits of Electric RV-Rising technological advancement is likely to enable users to have more facilities in their RV, and E-RVs are expected to be cheaper than gas or diesel ones. For instance, the Ford transit-based Winnebago’s e-RV, which provides a 125-mile range, and an 86-kwh battery pack and claims to satisfy nearly 54% of RV buyers. On the other hand, Thor Industries added up to 300 miles of range by combining a battery pack, a hydrogen fuel cell, and a solar roof.

  • Growing Trend of Camping and Outdoor Picnics-RVs are a cost-effective medium for taking a trip, as they are comfortable, spacious, and easy to set up.  Around 4 million families went camping for the first time in 2018. These campers had a non-white demographic making up nearly 51%. In addition, 1 million families enjoy camping in Canada.

  • Rising Popularity of Food Trucks-Old RVs can be re-used as food trucks, which saves lots of money for the owner, and prevents an RV from being discarded. In the United States, there are nearly 36,324 food truck enterprises.


  • The prices of raw material for manufacturing the RV keeps on fluctuating
  • Government restrictions on RVs and environmental issues
  • There is a huge expense of gas with RVs-The main drawback of owning an RV is the price of gas. Most RVs use a lot more petrol than a typical automobile. Moreover, the larger the size of the RV the more gas it will require to run. Therefore, if a user saves costs on hotels during the trip, then their budget is exhausted on filling the gas.

Recreational Vehicle Market: Key Insights

  Base Year


  Forecast Year




  Base Year Market Size (2022)

   ~ USD 60 Billion

  Forecast Year Market Size (2035)

    ~ USD 80 Billion

  Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Recreational Vehicle Segmentation

Fuel (Diesel, Gas)

The global recreational vehicle market is segmented and analyzed for demand and supply by fuel into diesel, and gas. Out of the two fuel-running recreational vehicles, the diesel segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the better efficiency of diesel-based recreational vehicles. The torque of a diesel engine is higher. It maintains your vehicle's speed during a climb and climbs hills better, as camping is frequently done in RVs. Compared to its gas equivalent, it accomplishes tasks far better. Moreover, the resale value of diesel RVs is much higher than that of gas RVs. In addition to this, At 150-200k miles, a gas engine truck might need to be replaced. On the other hand, a truck with a well-kept diesel engine is frequently still going strong after 400,000 miles or more.

Vehicles (Motorhomes, Caravans)

The global recreational vehicle market is also segmented and analyzed for demand and supply by vehicles into motorhomes, and caravans. Amongst these two segments, the motorhomes segment is expected to garner a significant share. Motorhomes have a compact size, and they are helpful if users are on a lengthy journey and staying in a variety of locations. With a motorhome, everything is contained in one vehicle, making it simple to move from location to location while bringing everything with it. Over the past year, sales of motorhomes have skyrocketed all around the world, and it is expected to boost the segment’s growth.  Moreover, motorhomes are very convenient during travel, a lot of motorhome users have found that they can use it as a home. Moreover, it can be used as a temporary residence while your primary residence is being either renovated or fumigated. In this manner, travel time and accommodation costs can be minimized.

Our in-depth analysis of the global market includes the following segments:

              By Price

  • Standard
  • Luxury

            By Fuel

  • Diesel
  • Gas

          By Vehicles

  • Motorhomes
  • Caravans

           By End Use

  • B2C/Individual
  • B2B/Fleet Owner

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Recreational Vehicle Industry - Regional Synopsis

North American Market Forecast   

The North American recreational vehicle market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. The growth of the market can be attributed majorly to the increasing popularity of food trucks among the younger age group. Around 43% of food truck spending is made up of adults 25 to 44 years old. Moreover, in 2018, the U.S. food truck business expanded at a 9.9% average yearly rate. Besides this, market growth in the region is expected on the account of the rising interest of people in camping and the rising use of RVs. In the United States, there are 77 million families with campers. Moreover, in 2018, around 28 million Americans went camping. In addition to this, in the same year, there was a nearly 64% rise in the number of Americans who went camping. Furthermore, around 40 million people travelled in RVs in the past two years.

APAC Market Statistics

The Asia Pacific recreational vehicle market, amongst the market in all the other regions, is projected to hold the second largest share during the forecast period.  Food trucks have gained huge popularity in the region, it takes a low investment to open a new business of food trucks in the region, and many families are dependent on it for their source of income. In China, food trucks may be started for less than USD 500, yet they are the main source of income for millions of households. Moreover, food trucks are a common appearance during gatherings and college festivals. A food truck can easily make USD 400-500 in India. Owners of food trucks frequently decide to set up shop on such occasions where there are a large number of attendees. A food truck may easily earn around USD 35000 in a month, and the revenue may increase by another USD 3000 if they incorporate events such as college festivals.

Europe Market Forecast

Further, the Europe recreational vehicle market, amongst the market in all the other regions, is projected to witness growth by the end of 2035. The growth of the market can be attributed majorly to the increasing demand for and sales of recreational vehicles. In the unusual COVID-19 the year 2020, Europeans' interest in travelling by caravan persisted. According to the European Caravan Federation, the number of new recreational vehicle registrations in Europe in 2020 was around 235,000, which ranks second best in history only behind 1980.

Research Nester
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Companies Dominating the Recreational Vehicle Landscape

    • Grand Design RV

      • Company Overview

      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Airstream, Inc.
    • Skyline Corporation
    • Pleasure-Way Industries Ltd.
    • Erwin Hymer Group
    • Thor Industries Inc.
    • Forest River Inc.
    • Nexus RV
    • REV Recreation Group
    • Winnebago Industries


In The News

  • Thor Industries, Inc. announced the partnership with Harbinger Motor, Inc., the leading manufacturer of commercial electric vehicles. Through this collaboration, Thor aims to innovate the RV by incorporating the EV technology of Harbinger Motor.

  •  Winnebago Industries debuted a fully functional prototype of their all-electric, zero-emission RV at Florida RV SuperShow in Tampa, Florida.

Author Credits:  Harshita Srivastava, Saima Khursheed

  • Report ID: 4723
  • Published Date: Mar 09, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Rising sales of RVs, growing trends of food trucks, rising preference for camping, and deployment of electric RVs are the major factors driving the market growth.

The market is anticipated to attain a CAGR of 4% over the forecast period, i.e., 2023-2035.

High expenditure on gas, environmental concerns associated with RVs, and indefinite price of raw materials are estimated to be the growth hindering factors for the market expansion.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

The major players in the market are Airstream, Inc., Skyline Corporation, Pleasure-Way Industries Ltd., Erwin Hymer Group, Thor Industries Inc., Forest River Inc., Nexus RV, REV Recreation Group, Winnebago Industries, and Grand Design RV.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by price, fuel, vehicle, end user, and by region.

The diesel segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.
Recreational Vehicle Market Report Scope

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