Rapid Influenza Diagnostics Market Trends

  • Report ID: 5310
  • Published Date: May 09, 2025
  • Report Format: PDF, PPT

Rapid Influenza Diagnostics Market - Growth Drivers and Challenges

Growth Drivers

  • Ongoing research and development funding by public health agencies: The government research organizations continue to invest in the development of new generations of rapid influenza diagnostics focused on sensitivity and quicker results. The focus is to achieve better accuracy in the diagnosis of diseases and to take into consideration a large number of strains of influenza. Funding supports the development of molecular assays and new technologies that meet regulatory standards, helping their quick use in clinical settings. The R&D initiatives support the innovation pipelines and further sustain the growth of the market.
  • Increased demand for rapid and accurate influenza detection: The need for rapid influenza diagnostic tests in healthcare facilities is increasing to detect influenza infections quickly and to distinguish them from other respiratory conditions. According to a CDC September 2024 report, a rapid influenza diagnostic test can provide results in less than 15 minutes. This timely detection helps manage patients efficiently and prevents the spread of infection in hospitals, clinics, and long-term care facilities. Preparedness and early intervention have become a priority, especially during flu seasons and other respiratory outbreaks, driving demand for fast and reliable diagnostic tools at the point of care, thus creating a positive impact in the market.
  • Government initiatives enhancing testing capacity and outbreak management: The expansion of diagnostic testing capabilities by federal health agencies to strengthen the public health response is another growth driver for the market. Programs to improve rapid influenza diagnostic tests and molecular assays in urban and rural areas are prioritized for timely outbreak detection and management. Government investments help ensure that laboratories and healthcare providers use these diagnostics in daily treatment for better disease surveillance and control. Institutional support is an important factor in market growth and innovation.

Influenza Diagnostic Tests (2022)

Method

Accuracy

Comments

Rapid antigen test

Sensitivity: 40% to 80%, Specificity: High

Detects influenza A/B antigens via lateral flow or immunofluorescent assay; results in 10 to 15 minutes; point-of-care use; multiplex tests detect SARS-CoV-2 too; analyser devices improve sensitivity.

Rapid molecular assay

Sensitivity: >95%, Specificity: >99%

Detects viral RNA via nucleic acid amplification; results in 15 to 40 minutes; requires a small analyzer; some point-of-care multiplex tests detect SARS-CoV-2, influenza A/B, and RSV.

Molecular assay (lab-based)

Sensitivity: >95%, Specificity: >99%

Detects viral RNA; 45 to 80 minutes (up to 4 to 6 hours); requires complex machinery, certified labs, and qualified staff; multiplex detects SARS-CoV-2, influenza A/B, subtypes, and other pathogens.

Immunofluorescence assay

Sensitivity: Moderate, Specificity: High

Detects antigens via fluorescent staining; 1 to 4 hours; requires fluorescent microscope, certified labs, skilled personnel; sensitivity depends on sample prep; less commonly used.

Virus culture

Sensitivity: High, Specificity: High

Isolation of viable virus in tissue culture; 1 to 10 days; requires qualified personnel and complex lab setup; shell-vial culture yields results in 1 to 3 days; standard culture takes 3 to 10 days.

Source: NLM August 2022

Challenges

  • Regulatory compliance and quality assurance: Rapid flu test suppliers face extremely demanding criteria concerning test accuracy, sensitivity, and specificity. Therefore, the manufacturers need to carry out rigorous testing and continued quality control, which slows down the pace of product development and thereby affects cost potential, thereby negatively impacting the market. Meeting the ever-changing FDA and CDC regulations is an expensive proposition, and maintaining consistency while limiting market entry and mass manufacture. Regulatory burden affects incumbents and entrants alike.
  • Supply chain disruptions and material sourcing: Manufacturing of quick flu tests relies on a sophisticated global supply chain of raw materials, reagents, and specialized parts. Any disruption in the international supply chain, such as a delay in import-export logistics or a lack of some very important raw materials, can disrupt the continuity of production. Such problems act against the availability and timely delivery during the peak of flu season or in moments of an outbreak associations and so undermine the responsiveness of healthcare providers. Therefore, with such disruptions, the market is facing hindrances in its growth internationally.

Base Year

2025

Forecast Year

2026-2035

CAGR

8.7%

Base Year Market Size (2025)

USD 1.5 billion

Forecast Year Market Size (2035)

USD 2.9 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC, North Africa, South Africa, Rest of the Middle East and Africa)

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of the rapid influenza diagnostics market was valued at USD 1.5 billion.

The market size for the rapid influenza diagnostics market is projected to reach USD 2.9 billion by the end of 2035, expanding at a CAGR of approximately 8.7% during the forecast period, i.e., between 2026–2035.

The major players in the market are Abbott Laboratories, F. Hoffmann-La Roche Ltd, Quidel Corporation, Thermo Fisher Scientific Inc., and others.

In terms of technology, the lateral flow immunoassays subsegment is anticipated to garner the largest market share of 43% by 2035 and exhibit substantial growth opportunities during 2026–2035.

The market in North America is projected to hold the largest market share of 37% by the end of 2035 and offer substantial business opportunities in the coming years.
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