Progressive Web Apps Industry - Regional Synopsis
North America Market Analysis
North America progressive web apps market is expected to capture revenue share of over 33.5% by 2037 due to several factors that have supported the adoption and growth of PWAs in the area. A significant factor is the presence of large IT firms such as Google, Microsoft, and Apple incorporating PWA technologies into their platforms. For instance, in October 2023, a Pixel Buds PWA for Chromebooks was surreptitiously released by Google on the Play Store.
The need for progressive web apps that offer consistent performance and quicker load times is fueled by the increased usage of social media platforms in the U.S. For instance, in January 2021, Twitter announced the release of Twitter Lite, a PWA version of the Twitter client, at Google I/O. This progressive web apps was released in replacement of its much-maligned Windows native app.
PWAs are being used by businesses in Canada as part of their initiatives to improve digital experiences and increase consumer engagement. Businesses are using PWAs to create faster, more responsive applications, even offline, for a tech-savvy audience that prioritizes mobile. In October 2021, C3 Solutions announced the launch of a new state-of-the-art PWA to its service offerings, enabling the creation of personalized screens, enhanced performance, and a lighter footprint on bandwidth resources.
Asia Pacific Market Analysis
Asia Pacific in progressive web apps (PWA) market is expected to experience a stable CAGR during the forecast period due to increasing disposable income and better technology infrastructure, along with internet and smartphone penetration. Furthermore, rising e-commerce sales are expected to propel progressive web apps market growth. PWAs can increase conversion rates and provide smooth online and offline purchasing experiences.
In India, the need for apps with quicker load times and low development costs and government programs to facilitate digital transformation and high-tech development activities like the quick rollout of 5G is expected to drive progressive web apps market growth. In addition, rising investments in developing advanced PWAs is expected to boost progressive web apps market growth going ahead. For instance, in April 2021, Zee Digital launched PWAs for its 13 national and regional news brands, covering 9 languages.
Online services are becoming more accessible to a greater number of people in China as internet penetration rises. Reaching these new internet users is made affordable using PWAs, particularly in rural and underdeveloped areas. According to the State Council of the People's Republic of China, there were 1.079 billion internet users in China in June 2023, up 11.09 million from December 2022.
