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Immune Health Supplements Market Size and Forecast, by Ingredient (Vitamins, Minerals, Herbal/Botanical Extracts, Amino acids, Probiotics, Omega-3 fatty acids); Source; Form; Sales Channel - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 1273
  • Published Date: Sep 08, 2025
  • Report Format: PDF, PPT

Immune Health Supplements Market Outlook:

Immune Health Supplements Market size was valued at USD 29.03 billion in 2025 and is expected to reach USD 71.29 billion by 2035, registering around 9.4% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of immune health supplements is evaluated at USD 31.49 billion.

Immune Health Supplements Market Size
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The growth of the market can be attributed to the surge in chronic diseases across the globe. According to the National Council on Aging Researchers, nearly 95% of adults aged 60 and older are suffering from at least 1 chronic condition. Researchers suggest that consuming a proper amount of several minerals and vitamins, such as vitamin A, vitamin C, vitamin E, zinc, and selenium, is crucial for adequate immune function. On the back of this, the global market is anticipated to witness significant growth.

Additionally, the rising awareness related to health issues and altered lifestyles is also augmenting the market growth. According to a survey conducted by the National Institutes of Health in 2024, 32% of the surveyed people got for regular check-up. People are going to have regular check-ups to ensure their bodies don’t have potential health concerns.

Key Immune Health Supplements Market Insights Summary:

  • Regional Highlights:

    • North America immune health supplements market will dominate over 45.5% share by 2035, driven by increasing health consciousness among the population.

  • Segment Insights:

    • The pharmacies & drug stores (sales channel) segment in the immune health supplements market is expected to gain traction over 2026-2035, fueled by the global expansion of pharmacies and increasing healthcare infrastructure.
    • The vitamin segment in the immune health supplements market will hold maximum share, driven by growing consumption and rising deficiencies, 2026-2035.

  • Key Growth Trends:

    • Exponential rise in vitamin D deficiency
    • Rise in geriatric population

  • Major Challenges:

    • High cost of immune health supplements
    • Adverse effects on the immunity

  • Key Players: Cellderm Technologies Inc., Alticor Inc. (Amway), Koninklijke DSM N.V., Vital Nutrients, EuroPharma Inc., Danisco A/S, Kerry Group, Glanbia, Plc, USANA Health Sciences, Seroyal International Inc., Nutramax Laboratories, NutriGold Inc., Bayer AG.

Global Immune Health Supplements Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 29.03 billion
    • 2026 Market Size: USD 31.49 billion
    • Projected Market Size: USD 71.29 billion by 2035
    • Growth Forecasts: 9.4% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (45.5% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, Germany, Japan, United Kingdom
    • Emerging Countries: China, India, Japan, South Korea, Singapore

    • Last updated on : 8 September, 2025

Growth Drivers:

  • Exponential rise in vitamin D deficiency: As people are working indoors and wearing extensive clothing, this makes a large population deficient in vitamin D. In fact, the surge in air pollution blocks the sunlight and eradicates the UVB radiation reaching the ground. The high level of particulate matter in the air acts as a barrier, making it difficult for people to get a sufficient amount of vitamin D. A prominent disease caused by the lack of vitamin D is rickets, resulting in soft and weakened bones in young children and infants. According to the Journal of Orthopedics and Orthopedic Surgery in 2021, the rate of occurrence of rickets in the U.S. and Europe reached 2.9-27 per 100,000 individuals. These factors are compelling people to take a supplement of vitamin D, further augmenting the immune health supplements market growth during the assessed time.
  • Rise in geriatric population: Dietary or immune health supplements are recommended for the elderly population to lower the risk of arthritis or osteoporosis. The most vital vitamins for seniors are vitamin C, B12, D, E, calcium, and Omega-3 help people age well. Researchers suggest that due to less physical activity and changes in metabolism, older adults need fewer calories, yet increased nutrients. According to the World Health Organization, the share of the population aged 60 or above is projected to reach 2.1 billion by 2050. The rising elderly population is leading to increased demand for immune health supplements.
  • Surge in dietary imbalances: The rising urbanization and altered lifestyle have led to various dietary imbalances and increased prevalence of poor immune health. For instance, according to the National Institutes of Health in March 2024, vitamin B12 deficiency was found in 12.5% of all adults aged 19 and older, and almost 12.3% of people were found deficient in vitamin B12 aged 60 and older. These prevailing deficiencies are instilling the need to have immune health supplements among the global population.

Challenges:

  • High cost of immune health supplements: Formulating products requires a capital investment to undertake scientific research and to launch products with proven clinical results. Also, some of the supplements have naturally sourced ingredients that tend to be more expensive. This leads to the high cost of the final product, which is not affordable to purchase by a large population.
  • Adverse effects on the immunity: Some of the supplements might show adverse effects, especially when combined with medicines. There is a persistence of efficacy and safety concerns among consumers. 

Immune Health Supplements Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

9.4%

Base Year Market Size (2025)

USD 29.03 billion

Forecast Year Market Size (2035)

USD 71.29 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Immune Health Supplements Market Segmentation:

Ingredient Segment Analysis

The vitamin segment in Immune Health Supplements market is anticipated to garner the maximum share during the coming period on the back of the growing consumption of vitamin supplements. The vitamin deficiency is rising at an alarming rate because of the poor bioavailability of nutrients, inflammatory bowel disease, and rising cases of gastrointestinal disorders such as coeliac disease. Also, a study conducted by Harvard Health in June 2022 stated that women are vulnerable to vitamin deficiency due to age, hormone changes, and other factors. Most of the current diet lacks crucial vitamins, causing scurvy, protein energy malnutrition, beriberi, hypocalcemia, osteomalacia, pellagra, etc. According to a study conducted by Penn State Health in March 2024, 59 million Americans use some type of vitamins or supplements regularly. Additionally, according to The Observatory of Economic Complexity in 2023, the global trade of vitamins reached USD 8.3 billion.

Sales Channel Segment Analysis

The pharmacies and drug stores segment in immune health supplements market is projected to gain traction during the coming decade on the back of the rising establishment of pharmacies across the world. With the surge in expenditure in upgrading the healthcare infrastructure, there has been a rising focus on developing more pharmacies to serve more consumers. Global organizations such as the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) represent the innovative and ever-evolving pharmaceutical industry at the global level. Other than this, the European Confederation of Pharmaceutical Entrepreneurs (EUCOPE) represents almost 2600 biopharmaceutical companies involved in manufacturing, developing, and deploying next-generation pharmaceutical innovation. These initiatives are fostering pharmaceutical companies to come up with a variety of innovative immune health supplements for consumers.

Our in-depth analysis of the immune health supplements market includes the following segments:

Ingredient

  • Vitamins
  • Minerals
  • Herbal/botanical extracts
  • Amino acids
  • Probiotics
  • Mega-3 fatty acids

Source
  • Plant-based
  • Animal-based

Form

  • Soft gels/pills
  • Powder
  • Tablets
  • Liquid

Sales Channel
  • Hypermarket/Supermarket
  • Online Stores
  • Pharmacies & Drug Stores
  • Specialty Stores
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Immune Health Supplements Market Regional Analysis:

North America Market Insights

North America region is projected to account for more than 45.5% market share by 2035, owing to increasing health consciousness among the population. People are becoming aware of the benefits of consuming health supplements, such as the prevention of congenital disabilities, slowing the aging-related eye degeneration, improving bone health, and preventing heart diseases. For instance, according to research conducted by Harvard Health in September 2021, about 50% of all Americans regularly take dietary supplements, most commonly, multivitamin and multimineral supplements. Also, data published by the government in Canada in November 2023, 65% of Canadians had low levels of vitamin D. Also, the overall prevalence of vitamin/mineral supplements usage was 53% among Canadian women and 38% among Canadian men.

Asia Pacific Market Insights

The immune health supplements market in the Asia Pacific region is also expected to gain traction due to rising efforts to establish modern pharmaceutical infrastructure. Also, the region has a large consumer base, which makes it a lucrative place for the market players. In India, there is a burgeoning pharmaceutical sector that has gained international recognition for supplying health supplements at nominal prices. Other than this, the government is also making efforts to provide health supplements on a large scale. For instance, the Ministry of Health and Family Welfare in India has launched the Weekly Iron and Folic Acid Supplementation (WIFS) Programme to meet the challenge of high prevalence and incidence of anemia amongst adolescent girls and boys. Moreover, in Japan, there are rising cases of vitamin deficiency amongst the population, leading to increased consumption of immune health supplements. A survey conducted by the Japanese Government in Tokyo in June 2023, 98% of the city’s residents were deficient in vitamins.

Immune Health Supplements Market Share
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Immune Health Supplements Market Players:

    The competitive landscape of the immune health supplement market is rapidly evolving as established key players, pharmaceutical giants and new entrants are investing in making novel products. Key players in the market are focused on developing new technologies and products that cater to the stringent regulatory norms and consumer demand.  These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:

    • Bayer AG
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Cellderm Technologies Inc.
    • Alticor Inc. (Amway)
    • Koninklijke DSM N.V.
    • Vital Nutrients
    • EuroPharma Inc.
    • Danisco A/S,
    • Kerry Group
    • Glanbia, Plc
    • USANA Health Sciences
    • Seroyal International Inc
    • Nutramax Laboratories
    • NutriGold Inc.

Recent Developments

  • In March 2025, Kirin Holdings and Blackmores Limited announced the launch of LC Plasma Powder. Since Blackmores joined Kirin, the group has been exploring value creation opportunities and business models.
  • In February 2024, Cadila Pharmaceuticals declared the launch of 1st aqueous formulation of cholecalciferol. The medicine is setting a new benchmark in the treatment of vitamin D deficiency.
  • Report ID: 1273
  • Published Date: Sep 08, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of immune health supplements is evaluated at USD 31.49 billion.

The global immune health supplements market size was valued at more than USD 29.03 billion in 2025 and is expected to register a CAGR of over 9.4%, exceeding USD 71.29 billion revenue by 2035.

North America immune health supplements market will dominate over 45.5% share by 2035, driven by increasing health consciousness among the population.

Key players in the market include Cellderm Technologies Inc., Alticor Inc. (Amway), Koninklijke DSM N.V., Vital Nutrients, EuroPharma Inc., Danisco A/S, Kerry Group, Glanbia, Plc, USANA Health Sciences, Seroyal International Inc., Nutramax Laboratories, NutriGold Inc., Bayer AG.

Immune Health Supplements Market Report Scope

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