Pregnancy Test Kit Market Outlook:
Pregnancy Test Kit Market size was valued at USD 2 billion in 2025 and is projected to reach USD 3.4 billion by the end of 2035, rising at a CAGR of 5.5% during the forecast period, i.e., 2026-2035. In 2026, the industry size of pregnancy test kit is estimated at USD 2.1 billion.
The market is expanding rapidly and is driven by the rising awareness of early detection of pregnancy, affordable and reliable testing kits, and a rise in infertility cases. As per the NHSRC report in 2021, pregnancy test kits are mostly used by the female population between the ages of 18 to 35, and this age is considered the best timing for pregnancy. Pregnancy test kits are considered a feasible and acceptable option among couples who are expecting their pregnancies. Further, instead of totally depending on ultrasound these pregnancy test kits aid to confirm pregnancy, and are safety, effective, and acceptable among wide population.
The acceptance of pregnancy test kits rises YoY across the globe. Further, pregnancy test kits also support in identifying unintended pregnancies. As per the UNFPA article published in March 2022, nearly 121 million pregnancies in the world, which is half of the pregnancies are unplanned. Moreover, 60% of unintended pregnancies end in abortion, impacting the demand for pregnancy test kits. As these kits are cost-effective and ease to use, they also increase the kits sales. The Israel21c report published in March 2024 states that Salistick is the world’s first saliva-based pregnancy home test kit, in the market of Israel. The sales of the kit have crossed 285 branches in Israeli multinational pharmacy and on its website, at 24.90 NIS (USD 6.95).
