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Pet Wearable Accessories (Devices) Market : Global Demand Analysis & Opportunity Outlook 2023

Published On : 04:07 AM, 18th September, 2018 REP-ID-194 Category: ICT & Electronics

Global Pet Wearable Accessories (Devices) Market Overview 

Pet wearable have established their importance in global market in the past few years. Pet wearable are used for tracking the real time position of pets and also provides the information about the amount of intake food. These wearable help the pet owners to maintain the health of pets.

Introduction of advanced cost effective pet wearable, rising concerns towards pet care, expanded health expenditure for animals etc. are few of the factors providing the impetus to pet wearable demand globally. Technological advancements in pet wearable and offering of numerous GPS collars and sensors at cost effective price are likely to raise demand over the forecast period.

                Pet Wearable Accessories Market Demand & Revenue Opportunity

Market size and forecast

The global pet wearable market reached USD 856.2 Million in 2015 and it is estimated to garner USD 2.5 Billion by 2023 on account of rising pet ownerships in developing nations along with increasing concern towards pet care. Further, the market is expected to flourish at a CAGR of 11.8% over the forecast period i.e. 2016-2023.

Geographically, Europe and North-America together accounted the major revenue share of 74.2% in 2015 of overall pet wearable market. The market of North America region is expected to continue its dominance over the forecast period and expected to register a CAGR of 10.8% over the forecast period i.e. 2016-2023 owing to increasing gross disposable income of population which will leads to higher spending on pet’s healthcare. On the other hand, Asia-Pacific region is anticipated to witness the highest growth over the forecast period on account of growing economies across the region. Rising animal expenditure, growing concern towards safety and security of pets, mandatory RFID for farm animals in Australia are some of the major factors driving the growth of pet wearable market in near future.

Features of pet wearable such as monitoring, tracking, diagnosis and controlling pets are effective and advantageous for the pet owners to monitor the activities of their pets. On account of these factors, the pet wearable market is expected to gain traction in near future.  In addition to that, rising awareness towards health and well-being of pets and introduction of stringent regulations for animal behavior in many developing nations are likely to adopt pet wearable in order to control and monitor pets.

In addition to that, increased number of animal farms to meet dairy product demand, huge investment in animal healthcare and rising initiatives from government authorities to control and maintain health of animal based meat products are some of the factors exhibit the positive growth of pet wearable market in near future.

Market Segmentation

Our in-depth analysis segmented the global pet wearable market in the following segments:

By Technology Type

  • GPS (Global Positioning System)
  • RFID (Radio Frequency Identification)
  • Sensors

By Application Type

  • Medical diagnosis & treatment
  • Behavior monitoring& control
  • Facilitation, safety &security
  • Identification and tracking

By Animal Type

  • Companion Animals (dogs, cats, horses, etc.)
  • Livestock Animals (cattle, sheep, poultry, etc.)

By End-user

  • Personal Pets
  • Veterinary Clinics & Hospitals
  • Animal Farms

By Region

Global pet wearable market is further classified on the basis of region as follows:

  • North America (United States /U.S. & Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World

Growth Drivers and challenges

Rise in number of pet ownership and increasing concern towards health and well-being of animals among the owners are some of the key elements which are expected to bolster the demand for pet wearable in near future.

In addition to this, advancements in pet wearable, availability wide range of pet wearable in the marketplace, rising pet wearable preferences by pet owners, increasing gross disposable income resulting in increased spending on pets, rising concerns towards health and fitness of pets and increasing demand in developed & developing nations across the globe are some of the key elements expected to prompt the demand for pet wearable over the forecast period i.e. 2016-2023. The market of pet wearable is majorly driven by the factor such as rising penetration of smart phone users, advanced internet connectivity and spiked adoption of electronically enabled medical diagnosis and treatment devices to maintain pets’ fitness. Rising consciousness towards safety & security, medical diagnosis and behavior monitoring is likely to bolster the demand for pet wearable across the globe over the forecast period i.e. 2016-2023.

However, high cost of wireless pet wearable, short battery life, stringent regulations from government authorities, lack of awareness towards pet wearable in undeveloped nations and high capital cost of equipment which increase the cost of services are some of the factors likely to inhibit the growth of pet wearable market in near future.

Key Players

The key vendors of pet wearable market are as follows:

  • Whistle Labs
    •  Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Tagg 
  • Dropcam (Nest)
  • i4c Innovations
  • Radio Systems PetSafe Europe
  • Invisible Fence
  • High Tech Pet Products

Scope and Context

Overview of the Parent Market

Analyst View


The Global Pet Wearable Market is segmented as follows:

  • By Technology type Market Size and Y-O-Y Growth Analysis
  • By Application type Market Size and Y-O-Y Growth Analysis
  • By Animals type Market Size and Y-O-Y Growth Analysis
  • By End-user Market Size and Y-O-Y Growth Analysis

By Regions

  • North America (United States/U.S., Canada) Market Size and Y-O-Y Growth Analysis
  • Latin America (Mexico, Brazil, Rest of Latin America) Market Size and Y-O-Y Growth Analysis
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe) Market Size and Y-O-Y Growth Analysis
  • Asia-Pacific (China, India, Singapore, Japan, Australia and New Zealand and Rest of Asia) Market Size and Y-O-Y Growth Analysis
  • Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis
  • Rest of World  Market Size and Y-O-Y Growth Analysis

Market Dynamics

Supply and Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

Key answers




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