Personal Hygiene Products Market Trends

Growth Drivers

• Elevation of healthcare quality: The Development of healthcare quality is on a growing trend in the global market. Implementation of the latest strategy and hygiene model within healthcare created a high demand for personal hygiene products. According to the Agency for Healthcare Research and Quality, the MRSA prevention toolkit is incorporated within the healthcare system to ensure quality care. The toolkit elevated the multi-modal hand hygiene and also provided appropriate training, tracking, and leadership that brought robust development in the U.S. healthcare quality. Implementation of the 4E framework raised awareness among the stakeholders, which ensured sustainable demand for the personal hygiene products. The latest trend that is followed in healthcare related to hygiene aspects includes a higher rate of adoption of bundled intervention toolkits like digital dashboards and feedback trackers to accumulate real-time data in a loop.
   
• Technological innovation: Advancement of the personal hygiene products with technology integration made it highly engaging with the consumer and ensured better safety. For instance, AHHMS technology, like sensors in the dispensers and many more, enriched the compliance rate up to 95%. Continuous feedback is prioritized as the main key performance indicator to ensure the functioning of the toolkit. The current trend of the market showcases AI-driven smart dispensers' inclusion in the healthcare system to reduce the infection rate. Innovative development and a higher adoption rate created a robust growth of demand for the personal hygiene market.

Manufacturing Strategies to Ensure Personal Hygiene Market Expansion

The market position of the manufacturer is strengthened with the help of varied strategies. Reckitt achieves market share growth of 4.4% through the implementation of long-lasting disinfectants. EPA approval raised the market demand and consumer reliance for the product, which resulted in the company accumulating over USD 322 million. Offering an affordable option is the most strategic move implemented by Unilever, which escalated revenue generation by 154 million. Innovation and effective development in the product, domestic production, and strategic acquisition are the three main strategies that lead to market expansion by manufacturers in the personal hygiene market. 

The following table denotes revenue opportunities for manufacturers:

Key Market Dynamics for Historical Growth

A steady growth is experienced by personal hygiene in the global platform from 2010 to 2020. Regulatory strengthening related to infection prevention in Europe and the U.S. elevated the market demand for the personal hygiene market. Rapid urbanization and a higher rate of disposable income in the Asia Pacific accelerated the historical growth of demand in the personal hygiene market. An aging population is also a growth factor in Japan to enhance the demand for hygiene products. Manufacturers experienced a scope of high-volume production growth that expanded the Asia supply chain market. Key opportunity that are generated for the manufacturers in personal hygiene includes market penetration within the emerging countries like China and India. Switch in demography and prevention of healthcare-acquired infection demand escalated the high manufacturing scope for the personal hygiene market. 

The following table denotes historical patient growth in the past ten years across different countries:

Challenges

• Pricing constraints: Intervention of the government in price fixation for the personal hygiene products often limits the rate of profit margin for the concerned market. For instance, alcohol-based hand rub, soaps are personal hygiene product where the government have high control in fixation of price cap and limits the margin of profit for the manufacturers. Balancing the overhead cost and capital accumulation is a major barrier that restricts free growth. The government of the low to medium income scale is addressing to implementation of a strict price ceiling for alcohol-based hand rubs to achieve high accessibility, according to the research conducted by the World Health Organization. This leads to a low profit margin for the suppliers, which creates instability for the business to sustain itself. Lack of adequate financial resources low research and development being performed, which restricts the manufacturer from offering premium and innovative products in the personal hygiene market.