Partner Relationship Management Market Analysis

  • Report ID: 4341
  • Published Date: Sep 09, 2025
  • Report Format: PDF, PPT

Partner Relationship Management Market Segmentation:

Application Segment Analysis

The cloud-based segment in partner relationship management market is anticipated to garner the largest revenue by the end of 2035. The growth can be attributed to the rising integration of cloud services by business owners. Including the PRM on the cloud ensures flawless exchange of information and lesser need to install and equipment. Market players are promptly scaling resources and storage to meet the demand of businesses without infusing money into physical infrastructure. In 2022, Research Nester found that 42% of global business leaders plan to increase their investment in cloud-based services.

End user Segment Analysis

The IT industry in partner relationship management (PRM) market is experiencing significant growth due to rising technological advancements such as the integration of intelligent chat bots and composite augmented reality. IT companies are running multiple partner programs that can help B2B businesses diversify on multiple domains. IT industries are amalgamating PRM software with pooling expertise and resources so that they can tackle larger challenges.

Our in-depth analysis of the global partner relationship management market includes the following segments:

Type

  • Standalone Software
  • Integrated Software

Application

  • On-Premises
  • Cloud-based

Enterprise

  • Large Enterprise
  • SMEs

Industry

  • BFSI
  • IT and Telecom
  • Energy and Utilities
  • Manufacturing
  • Healthcare
  • Retail

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of partner relationship management is estimated at USD 3.33 Billion.

The global partner relationship management market size was over USD 3.04 Billion in 2025 and is anticipated to witness a CAGR of around 10.5%, crossing USD 8.25 Billion revenue by 2035.

North America’s partner relationship management (PRM) market is predicted to capture 35% share by 2035, driven by e-commerce growth and adoption of PRM software.

Key players in the market include Salesforce.com Inc., Channeltivity, Allbound Inc., Zinfi Technologies Inc., Mindmatrix Inc., Agentics, Magnetrix Corporation, Kiflo PRM, PartnerStack Inc.
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