Partner Relationship Management (PRM) Segmentation
Application (On-Premises, Cloud-based)
The cloud-based segment in partner relationship management market is anticipated to garner the largest revenue by the end of 2037. The growth can be attributed to the rising integration of cloud services by business owners. Including the PRM on the cloud ensures flawless exchange of information and lesser need to install and equipment. Market players are promptly scaling resources and storage to meet the demand of businesses without infusing money into physical infrastructure. In 2022, Research Nester found that 42% of global business leaders plan to increase their investment in cloud-based services.
End user (BFSI, IT, Telecom)
The IT industry in partner relationship management (PRM) market is experiencing significant growth due to rising technological advancements such as the integration of intelligent chat bots and composite augmented reality. IT companies are running multiple partner programs that can help B2B businesses diversify on multiple domains. IT industries are amalgamating PRM software with pooling expertise and resources so that they can tackle larger challenges.
Our in-depth analysis of the global partner relationship management market includes the following segments:
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