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ELECTRONICS & SMART DEVICES

Over the Air Testing Market Segmentation By Technology (Cellular, Wi-Fi and Bluetooth); By Application (Home Automation, Mobile Payment Services, Utilities Management Services, Traffic Control System and Others); By Industry (Aerospace & Defense, Consumer Electronics, Automotive, Logistics & Transportation and Healthcare) – Global Demand Analysis & Opportunity Outlook 2027

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Extensive insights into the Growth of Over the Air Testing Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Introduction to Over the Air Testing

Over the air testing measures system performance through antenna and receiver performance of numerous wireless devices, such as smartphones, tablets, laptops, wireless routers, and Internet of Things (IoT) devices. Safety, performance, and reliability of wireless devices are examined through OTA testing in order to predict their proficiency in the real world. This test is conducted to meet desired standards which helps in evaluating antenna and receiver performance. Prime components of any wireless device are antenna and receiver and it is vital that they operate efficiently. Over the air testing of wireless devices is mandated by many regulatory bodies, standard organizations, industrial bodies and telecom carriers, as it is a requirement laid by the Cellular Telecommunications and Internet Association (CTIA). Wireless service providers, such as Verizon, Sprint, AT&T, and others, require their suppliers to verify that wireless devices function seamlessly under various conditions. Over the air testing helps in ensuring that every user gets an enhanced experience through their wireless device.

Market Size & Forecast

The global over the air testing (OTA) market is expected to expand at a CAGR of 10.30% over the forecast period i.e. 2019-2027. The growth of OTA testing market is driven by advancement in technology such as 5G, IoT and automation. With increased penetration of internet of things (IoT) and machine to machine (M2M) devices, the global over-the-air (OTA) testing market is expected to grow significantly in upcoming years. Additionally, the trend of smart cities in countries like India is expected to drive the demand for OTA testing. Smart cities would have a far more connected physical infrastructure as compared to conventional cities, thereby raising the need for OTA testing. Rising initiatives for the development of smart homes is one of the notable factors that are driving the growth of the OTA testing market. DOWNLOAD SAMPLE REPORT HERE 

Growth Drivers & Challenges

Increase In Penetration Of Iot And Smart Devices

It is mandatory for companies to comply with OTA testing to get the Cellular Telecommunications and Internet Association (CTIA) certification.  In addition, it is a requirement for various carriers, vendors, and standard organizations to determine if wireless devices meet the prescribed standards. With the increase in IoT and adoption of smart devices, the demand for OTA testing is expected to increase, which would further drive the growth of the OTA testing market. Moreover, smart devices, such as fitness wearable, medical devices, and numerous mobile devices, connected with the help of Wi-Fi, Bluetooth, and other wireless devices are fueling the market growth of OTA testing. Furthermore, testing for IoT and smart devices has increased owing to emerging standards and different wireless technologies that are used to connect the devices. These factors are significantly driving the growth of the OTA testing industry.

Growth Of Smart Cities

The rate of urbanization worldwide has been increasing at a rapid pace and is progressing towards adopting smart cities. Smart cities are estimated to significantly increase the number of wireless and smart connected devices. This significant increase would lead to rise in OTA testing of wireless devices in order to meet the industry standards and facilitate assessment of antennas and receiver performance. OTA testing is done to check the reliability and accessibility of wireless devices. Therefore, the mandatory regulations by cellular and numerous telecommunication associations to use OTA testing for wireless devices is estimated to support the growth of the market.

Market Segmentation

Our-in depth analysis of the global over-the-air (OTA) testing market includes the following segments:

By Technology

  • Cellular
  • Wi-Fi
  • Bluetooth

By Industry Vertical

  • Aerospace & Defense
  • Consumer Electronics
  • Automotive
  • Logistics & Transportation
  • Healthcare

By Application

  • Home Automation
  • Mobile Payment System
  • Utilities Management System
  • Traffic Control System
  • Others

By Region

On the basis of regional platform, the global over-the-air (OTA) testing market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

North America holds the largest market share in OTA testing market and highest growth rate in this industry is predicted to be witnessed by the market in Asia-Pacific region, followed by Europe. High rate of urbanization and strong economic growth in APAC region is creating an intrinsic demand for faster implementation of services. This efficiency is brought by more connected physical devices that need massive testing before their implementation. Additionally, massive investments by both government and private entities related to the implementation of IoT and machine-to-machine communication in the infrastructure sector in Japan, China, India, and South Korea is seen as the major reason behind the market’s growth. Additionally, the APAC region is registering the highest use of telecommunication devices like laptops, tablets, and smartphones. Increased government spending on IoT is expected to drive market growth in North America, whereas in Europe, the creation of the Alliance for Internet of Things Innovation (AIOTI) by the European Commission is estimated to contribute to the growth of the market in Europe region.

over the Air testing market Graph

The global over-the-air (OTA) testing market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Key Players

  • Intertek Group plc
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Bureau Veritas
  • Anritsu
  • Keysight Technologies
  • ROHDE&SCHWARZ
  • Eurofins Scientific
  • UL LLC
  • MVG
  • SGS SA
  • CETECOM™

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