Oryzenin Market Size & Share, by Form (Dry, Liquid); Application; Nature; Source; Function; Distribution Channel - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2026-2035

Oryzenin Market - Regional Analysis

North America Market Insights

North America is predicted to hold the highest share of 38.8% in the oryzenin market throughout the discussed tenure. The rise of plant-based diets and allergen-free nutrition is the key factor behind the region’s pace of progress in this field. The region also benefits from a strong base of ingredient manufacturers and increasing consumer awareness around protein quality and nutrition.  Most of the industrial players are expanding their production capabilities to meet growing demand for plant-based and alternative proteins. Kerry Group in March 2022 declared that it invested €125 million (USD 137 million) in a new facility in Rome, Georgia, which enhances its capacity to supply nutrition solutions across poultry, seafood, and alternative protein markets. It spans 316,000 sq ft and marks Kerry’s largest-ever capital investment, focusing on providing taste and nutrition solutions for alternative protein across the U.S. and Canada. Hence, such developments reflect the increasing industrial focus on scalable, sustainable protein ingredients such as rice protein.

The U.S. has gained enhanced recognition in the oryzenin market owing to the presence of sports nutrition and food & beverage sectors, which are extensively seeking alternatives to conventional proteins such as soy and whey.  The market is also fueled by a regulatory environment which is supporting rice‑protein use and the presence of major ingredient producers that can scale extracts and isolates with improved functional properties, such as solubility and taste. Testifying to this USDA in January 2025 stated that the U.S. rice sector plays a small but significant role in global trade, wherein it is producing less than 2% of the world’s rice yet maintaining a strong export position. The country exports nearly half of the nation's crop across major markets of America, Asia, and the Middle East by making imports of aromatic rice varieties. Therefore, this trade aspect supports the oryzenin market through supply stability, export opportunities, and cost efficiency, making rice protein a stronger contender in the alternative protein industry.

Key Data on U.S. Rice Production, Exports, and Imports

Source: USDA

Canada is portraying stable growth in the oryzenin market, effectively influenced by a combination of factors such as health-conscious consumers and the growing sports‑nutrition segment, driving interest in hypoallergenic, plant-derived proteins. Also, the industry in this country is favored by increasing adoption of rice‑protein supplements and fortified foods, supported by ingredient innovation and geographic expansions. In August 2025, Protein Industries Canada announced that it had partnered with Nurasa to launch the Asia-Pacific market entry program, which is aimed at helping the country’s plant-based food and ingredient companies expand into the fast-growing Asia-Pacific market. In addition, this initiative supports Canada’s vision to grow its plant-based sector to USD 25 billion by the end of 2035 while strengthening global trade partnerships. Furthermore, the program has received a USD 1 million investment and supports a regional network to accelerate export readiness and localize offerings.

APAC Market Insights

Asia Pacific is recognized as the fastest growing oryzenin market over the analyzed timeframe. The region’s prominence in this field is effectively catered to by the abundant rice production and established processing infrastructure. Also, the key countries such as China, India, and Vietnam are leaders in terms of reliable supply of raw materials, which reduces production costs and facilitates regional expansion. Consumer trends are displaying a major shift towards plant-based and allergen-free proteins, where the manufacturers are capitalizing on that with the introduction of rice protein isolates, concentrates, and other functional formats. Since rice is culturally familiar in most parts of this region, the derived protein oryzenin is benefiting from consumer acceptance and further supports broader food‑and‑beverage applications, such as snacks to dairy alternatives.

China is augmenting its leadership in the oryzenin market on account of strong rice production as a raw material manufacturing base and a growing consumer demand for plant‐based, hypoallergenic protein ingredients.   Also, the end-use applications consist of food & beverages, sports nutrition, and even healthcare purposes, reflecting how ingredient utilization is broadening. In March 2025, Healthgen Biotechnology announced that it had achieved large-scale production of rice-derived human serum albumin, using genetic engineering to turn rice into a protein production workshop. The company also stated that this innovation can produce HSA equivalent to five liters of plasma from just 25 kg of rice, addressing China’s significant reliance on imported HSA. Furthermore, the firm has an annual production capacity of 10 tonnes, which is set to expand to 130 tonnes by the end of 2026, hence boosting confidence in rice proteins for food and nutraceutical applications.

India represents the most prominent landscape for the oryzenin market, wherein it hosts a large vegetarian population, rising health awareness, and urbanization mean that rice-based proteins are seen as attractive for health. In addition, the country’s massive rice‑production base offers a major advantage for rice-derived protein extraction. In November 2021, the ICAR-National Rice Research Institute announced the release of CR Dhan 310, which is a high-protein rice variety with 10.3% protein in milled rice, developed by improving the popular high-yielding variety Naveen. The organization further underscored that this variety comprises a higher glutelin content and essential amino acids such as lysine and threonine, combating the issue of protein malnutrition in rice-dependent populations. The variety reports a national average yield of 4483 kg/ha, wherein its nutritional profile makes it suitable for protein-enriched rice products, hence positively impacting market growth.

Europe Market Insights

Europe is representing a steady growth in the international oryzenin market owing to the increased consumer awareness about the benefits offered by this element and evidence-based research. On the other hand, the region also benefits from innovation in product formulations, combined with regulatory support for novel proteins, which is driving adoption across its vast geography.  The region is also witnessing a strong shift towards sustainable protein sources, which is encouraging both startups and established entities to explore rice-derived proteins as alternatives. Healy Group, in January 2023, announced the launch of PrimaPro, which is a range of micronized pea and rice protein ingredients that are especially designed to upgrade functionality in plant-based, sports nutrition, and high-protein foods. These are produced using a novel mechanical milling process, PrimaPro reduces protein particle size to under 25 microns, offering a very smooth texture. Each one contains around 80% protein and is suitable for beverages, protein shakes, high-protein bakery, snacks, and emulsified sauces.

Germany has a complete potential to capitalize on the regional oryzenin market owing to its extensive food-processing industry and increasing awareness of product quality, traceability, and nutritional benefits.  The country is also witnessing a growing interest in functional foods, sports nutrition, and plant-based diets, which is providing an encouraging opportunity for rice protein to be used in bakery products, dairy alternatives, and protein-enriched snacks, prompting a profitable business environment. In November 2023, Nordzucker reported that it is expanding into plant-based proteins with a new production plant at its Groß Munzel site in Lower Saxony.  The company also stated that the facility will focus on producing pea protein concentrates and texturates for industrial food and animal feed applications for a sustainable and reliable supply, hence, strengthening its portfolio and long-term growth.

The U.K. is set to grow exponentially in the oryzenin market, efficiently backed by the strong popularity, which is facilitated by increasing adoption of flexitarian, vegan, and plant-based lifestyles. Besides, the demand for health nutritional supplements is also an asset for this landscape, which is prompting a profitable business for both domestic and international players.  On the other hand, consumers in the country are highly aware of health, wellness, and sustainability, encouraging the entities to innovate with rice-derived proteins. Further, the advanced retail ecosystem, combined with growing interest in functional and nutritional foods, is also increasing the pace of progress in the country. Therefore, all of these factors responsibly create an extremely favorable environment for oryzenin market expansion.