Optical Brighteners Market Regional Analysis:
Asia Pacific Market Insights
The optical brighteners market in the Asia Pacific region is projected to hold the largest market share of 38% by 2035. The growth of the market can be ascribed to the flourishing textile industry in the region. In 2024, Asia-Pacific Textile and Apparel Supply Chain Expo & Summit or APTEXPO 2024 acted as a catalyst to aid the stakeholders to understand various novel practices. The meeting particularly discussed implementing green procurement, showcasing sustainable manufacturing. These factors are propelling the growth of the market in the region.
North America Market Insights
The optical brighteners market in the North America region is projected to hold the second largest share. The growth of the market in the region can be attributed to the rising usage of the product in the packaging industry. It is widely used to enhance the appearance of the packaging and improve its polymer properties. Fast moving consumer goods retailers and companies in the region are also making huge commitments to sustainable packaging. Additionally, in the U.S., rising plastic production is propelling the market growth. According to the Plastics Industry Association in 2023, the shipments of rubber and plastic reached USD 24.9 billion. On the back of rising usage of optical brighteners in plastic manufacturing in the U.S, the market is estimated to witness significant growth.
