Online Clothing Rental Market : Global Demand Analysis & Opportunity Outlook 2023

Global Online Clothing Rental Market Overview

Online clothing rental provide services through which one can rent clothing items on a predefined period. The service is mostly used when one require clothings for   occasionally conducted events such as wedding, theme parties, photo-shoot and film making. Fashion- conscious consumer with weak financial condition often enjoys the online clothing rental services. The services are also beneficial for the consumers who are undergoing temporary physique change such as pregnant women’s; these services provide cost-effective solutions to these consumers.  Emerging E-commerce sector has made the process more convenient, they also provide consultation through their contracted experts such as designers on the clothing selection.

Market Size &Forecast

The global online clothing rental market is anticipated to be valued at USD 1.9 billion by the end of 2023, witnessing a promising compound annual growth rate of 10% over the forecast period i.e. 2015-2023. North America online clothing market is anticipated to project a market share of 45% by the end of 2016. The Asia- Pacific region stood at the second largest consumer base of online clothing rental market owing to the rising fashion consciousness and increasing personal disposable income.

Peer-to-peer segment is anticipated to contribute comparatively higher revenues share as compared with the other business model segments and is expected to account for 90.9% value share of the overall global market by the end of 2016. The hybrid business model segment is anticipated to witness a promising compound annual growth rate of 11.0% over the forecast period i.e 2016-2023.

Rising emphasis on sharing rather than owning and rising awareness about the positive environmental impacts of the sharing economy are propelling the growth of the global online clothing rental market. Online clothing rental industry has witnessed high demand for fashion apparels and with the introduction of multinational brands in the emerging nations more consumers are attracting towards renting clothing instead of owning.

Market Segmentation

• By Demography

On the basis of products offered for different demographics, the market study has been carried out on following segments:-

• Women
• Men
• Kids

By Price Range

• Premium
• Mid
• Low

By Type

• Western Wear
• Ethnic Wear
• Others

By End User

• Business to consumer(B2C)
• Business to Business( B2B)

By Business Model

• Peer-to-Peer Model
• Standalone Model
• Hybrid Model

By Region

Global Online Clothing Rental Market is further classified on the basis of region as follows:

• North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
• Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
• Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe) Market size, Y-O-Y growth & Opportunity Analysis
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis
• Middle East and Africa ( GGC, South Africa, North Africa ) Market size, Y-O-Y growth & Opportunity Analysis

Growth Drivers and Challenges

Growth in the penetration of internet users couples with the emerging smart phone technology which eases the process of clothing rental are some of the factor driving the global online clothing rental market across the globe. Online clothing rental service providers are adopting different ways to engage with the customer by offering added services and marketing its product through social media platforms. This will increase the awareness of online clothing rental among the consumers and this will further propel the growth of market over the forecast period.

Increasing consumer attraction for designer brands and cost-effectiveness associated with their rent which is too less than the purchased product, the key market players are also providing services such as live chat with the designer to attract the consumers. This will boost the online clothing rental market in upcoming 5-6 years. Rapidly growing middle class and corporate sector in developing economies has also extended the target demographic for the online clothing rental services. Increasing internet penetration in developing countries with a promising demographic breakdown, such as India, China, Brazil, and others is expected to fuel the market growth over the forecast period.

Key Players

• Rent the Runway
• Share Wardrobe
• FlyRobe
• Walkin Closet
• Secret Wardrobe
• Swishlist Couture LLP
• Liberent
• The Mr. & Ms. Collection
• LE TOTE
• Style Lend