North America Sprouts Market TOC
North America Sprouts Market size is projected to cross USD 4200.9 Million by the end of 2033, growing at a CAGR of 13.42% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of north america sprouts was USD 1059.4 Million. The growth of the market can be attributed to the increasing consumption of plant-based food in the region. Since 2018, the vegan egg substitute market has grown by 700%. Almond milk is the most popular plant-based milk, accounting for 35% of the vegan retail market. In 2022, about one-third of Americans was consuming more vegan meals. Additionally, all the restaurants that switched to a plant-based menu experienced a 10%-1000% increase in customer traffic.
In addition to these, factors that are believed to fuel the market growth of sprouts market in North America include the rising burden of chronic disease followed by rising nutritional benefits of sprouts to the patient living with chronic illness. The 9 in 10 U.S. adults who don't consume enough veggies would benefit most from eating nutrient-dense sprouts and microgreens. Moreover, sprouts are also beneficial for the people with diabetes. Taking a powdered broccoli sprout supplement for eight weeks reduced insulin resistance and blood insulin levels in persons with type 2 diabetes.
Growth Drivers
Higher Benefits of Sprouts over Animal Protein - Protein content is increased through sprouting. Sprouts also typically have increased levels of critical amino acids, with some amino acids increasing by as much as 30%. Additionally, sprouts' proteins can be simpler to digest. This is probably because sprouting appears to remove up to 87% of the antinutrients, which are substances that hinder your body's capacity to absorb nutrients from plants.
Rising Prevalence of Chronic Diseases - Sprouts may lessen heart disease risk factors like high blood cholesterol. Moreover, consuming sprouts may raise levels of "good" HDL cholesterol while lowering levels of total and "bad" LDL cholesterol. In America, every 6 in 10 adults is living with at least one chronic disease. Moreover, every 4 in 10 adults is suffering from two or more chronic diseases.
Size of the Vegetarian and Vegan Population is Increasing - around 2% of American individuals, 17 and older, identify as vegetarians. Moreover, nearly 0.5% of adult Americans in the USA, or one in four vegetarians, identify as vegan. Furthermore, around 2% of American individuals, 17 and older, identify as vegetarians. Additionally, about 2 million Americans, identify as vegan.
Growing Demand for Plant-Based Food - Following a plant-based diet helps lower blood pressure, which lowers your risk for developing disorders. Sprouts are high in demand as packaged vegan food in the market. Nearly 50% of customers in North America are striving to eat more vegetables and meat substitutes.
Rising Production of Sprouts – Among the most popular types of sprouts consumed in the United States are alfalfa sprouts. They grow from the typical alfalfa plant's small, brown seeds. In the United States, alfalfa seed production amounts to about 80 million pounds annually. California, Idaho, Oregon, Washington, Nevada, and California account for 85% of this production.
Challenges
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Base Year |
2022 |
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Forecast Year |
2023-2033 |
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CAGR |
13.42% |
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Base Year Market Size (2022) |
USD 1059.4 Million |
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Forecast Year Market Size (2033) |
USD 4200.9 Million |
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Regional Scope |
North America (U.S., and Canada) |
Type (Grain Sprouts, Vegetable or Leafy Sprouts, Nut, Seed Sprouts, Legumes)
The North America sprouts market is segmented and analyzed for demand and supply by type into grain sprouts, vegetable or leafy sprouts, nut and seed sprouts, legumes, and others. Out of the five types of sprouts, the legumes segment is estimated to gain the largest market size of USD 1,867.9 Million by the end of 2033, it is expected to grow at a CAGR of 13.95% over the projected time frame. Moreover, the market generated the revenue of USD 447.3 million in 2022. Furthermore, the legumes segment is categorized into beans and peas, lentils, and others. The growth of the segment can be attributed to the higher nutritional value of legumes sprouts and rising consumption of legumes sprouts. Beans' total fiber content might have increased by up to 226% by germinating them until their sprouts were 5 mm long. Furthermore, around 15–20 million pounds of mung beans are consumed annually in the United States, almost all of which are eaten as sprouts. Nearly all of the domestically produced mung beans are farmed in Oklahoma, while nearly 75% of the mung beans consumed in the United States are imported, with much originating from China and Japan.
Availability (Fresh Sprouts, Packaged Sprouts)
The North America sprouts market is also segmented and analyzed for demand and supply by availability into fresh sprouts, and packaged sprouts. Out of two, the packaged sprouts segment is expected to grow at a CAGR of 13.76% over the forecast period. Moreover, the rise in the number of retail stores and the rising online sales of sprouts is expected to boost the segment growth. Sprouts farmers market added at least 30 more new stores in 2019 and intend to increase that number even further in 2024. Furthermore, online sales during Sprouts' second quarter of 2022 increased by around 15% and made up for11% of overall sales.
Our in-depth analysis of the global market includes the following segments:
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The United States sprouts market, amongst the market in all the other regions, is projected to hold the largest market size by the end of 2033. The market in the region is expected to grow at a CAGR of 13.12% over the forecast period. Moreover, the market generated a notable revenue in 2022. The growth of the market can be attributed majorly to the rise in the count of people suffering with chronic illness. About 40% of American adults have multiple chronic diseases (MCC), and mounting research suggests that having one chronic illness increases the likelihood of getting another, especially as individuals get older. Furthermore, nearly half of all adults in America suffer from excessive blood pressure. Additionally, in the United States, cardiovascular disease kills one in three persons, or around 860,000. Besides this, the rising consumption of plant-based food and growing demand of vegan supplements in the region is expected to augment the market growth in the region. About one million of the 9.7 million Americans are vegetarianism are vegans. Moreover, in the US, around 59% of plant-based eaters are female, compared to 41% of men.
The Canada sprouts market, amongst the market in all the other regions, is projected to hold the generous market size by the end of 2033. The market in the region is expected to grow at a CAGR of 14.44% over the forecast period. Moreover, the market generated significant revenue in 2022. The market growth in Canada is credited to higher number of people consuming veg food or completely plant-based food. Around 12% of Canadians identify as vegetarians or vegans in some way. Moreover, nearly 2 million people in Canada are vegans, and about 3 million Canadians say they eat mostly vegetarian.
International Specialty Supply’s sub brand Sun Garden announced the launch of new Organic Sprouted Red Clover Powder. The products are offered to provide as a natural supplement for women’s health. Moreover, it has the capacity to ease menopause symptoms.
Sprouts Farmers Market announced the opening of its newest store in Lathrop, California in Unites States. The store was open to suffice the growing demand for sprouts in the region.
Author Credits: Anil Kumar, Ipsheeta Dash
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