Global Market Size, Forecast, and Trend Highlights Over 2025-2037
NFT-as-a-Service Market size was valued at USD 2 billion in 2024 and is projected to reach USD 128.8 billion by the end of 2037, rising at a CAGR of 38% during the forecast period, i.e., 2025-2037. In 2025, the industry size of NFT-as-a-service is assessed at USD 2.7 billion.
The NFT-as-a-service market is driven by the integration of NFTs by enterprises for consumer engagement and loyalty. Major brands in entertainment, fashion, sports, and the retail sector use NFTaaS platforms to deliver customer-centric innovations such as digital collectibles, tokenized experiences, and on-chain loyalty programs. For instance, Starbucks launched Starbucks Odyssey, a blockchain-based loyalty program in October 2023 that offers NFT journey stamps as part of its customer engagement strategy. The program uses Polygon and is supported by third-party NFTaaS providers that manage minting, user onboarding, and wallet creation, enabling scalability without demanding blockchain expertise from users.
In addition, the rise of the creator economy plays a pivotal role in market growth. The rise of independent creators and digital communities is also fueling demand for plug-and-play platforms that allow easy NFT creation and monetization. In January 2022, rapper Nas collaborated with Royal to sell streaming royalty rights for his songs Ultra Black and Rare as NFTs. This initiative allowed fans to purchase a share of the streaming royalties which turned them into stakeholders in Nas’s music.
NFT-as-a-Service Market: Growth Drivers and Challenges
Growth Drivers
- Rising popularity of decentralized digital identity and credentialing: NFTs are increasingly used for digital credentials, certificates, and identity verification. Education institutions, government-backed programs, and credentialing bodies are exploring NFTaaS platforms to issue verifiable credentials on the chain. A recent example highlighting is Arizona State University partnered with blockchain nonprofit SmartResume.org to issue NFTs as verified diplomas and credentials. This enables students and employers to verify educational achievements via smart contracts.
- Open source and interoperable NFT protocol adoption: The push towards open standards and cross-chain interoperability is fueling NFTaaS innovation. These efforts are removing fragmentation in the NFT landscape by enabling NFTaaS platforms to support multi-chain deployments and facilitate seamless integration with metaverses, DeFi ecosystems, and Web3 wallets. For instance, the Linux Foundation’s Hyperledger Foundation has supported multiple open-source efforts such as Hyperledger FireFly, which enables NFT minting and management across Ethereum, Hyperledger Besu, and other chains. These frameworks are powering NFTaaS vendors offering interoperability as a competitive differentiator. The Hyperledger FireFly supports multi-chain NFT capabilities, enabling NFTaaS vendors to offer cross-platform solutions for ticketing, supply chain, and digital art. This interoperability is key for institutional adoption, where diverse asset classes and cross-border transactions demand flexible and transparent digital asset management.
Challenges
- Regulatory uncertainty across jurisdictions: While some progress has been made in defining the legal status of NFTs, the regulatory landscape remains fragmented and inconsistent across global NFT-as-a-service markets. NFTs often fall into gray areas, particularly in taxation, securities classification, and IP rights which introduces legal risks for enterprises adopting NFTaaS platforms.
- Complicated technology and user experience limitations: Despite blockchain’s potential, the widespread use of NFT-based services is often held back due to complex user interfaces, high transaction fees, and performance issues during traffic spikes.
NFT-as-a-Service Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
38% |
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Base Year Market Size (2024) |
USD 2 billion |
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Forecast Year Market Size (2037) |
USD 128.8 billion |
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Regional Scope |
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NFT-as-a-Service Segmentation
Type (Art NFTs, Gaming NFTs, Collectibles NFTs, Real Estate NFTs, Music NFTs, Sports NFTs)
The art NFTs segment is predicted to hold a dominant 35% NFT-as-a-service market share by 2037 as it enables artists to monetize digital creations with verifiable ownership and global reach. The art platforms offer tools for minting, showcasing, and selling NFTs without technical barriers. The rising demand for digital art and limited-edition collectibles is further fueling adoption. This growth is also supported by partnerships with galleries and museums entering the NFT space. For instance, in November 2022, the launch of Rare City BY Metapolis in collaboration with The Rare Antiquities and Rare FND is a major example of the Art NFTs segment. This initiative introduced NFT museums and galleries within a metaverse platform, aiming to make art and antiquities more accessible to a global audience. By leveraging NFTs, the project allows for fractional ownership of high value artworks, enabling a broader range of investors to participate in the art market.
Application (Digital Art, Gaming, Collectibles, Virtual Real Estate, Music & Entertainment, Sports Memorabilia)
The digital art segment is projected to hold a notable NFT-as-a-service market share of 40% through 2037 as artists gain new ways to distribute, authenticate, and monetize their work globally. NFT platforms simplify the process of minting and selling digital art, removing traditional gatekeepers. Furthermore, growing interest in virtual galleries and online exhibitions is propelling demand. This shift empowers creators while attracting collectors seeking exclusive, blockchain-verified artworks.
Our in-depth analysis of the global NFT-as-a-service market includes the following segments:
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Type |
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Application |
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Platform Type |
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Customize this ReportNFT-as-a-Service Industry - Regional Scope
North America Market Analysis:
North America is expected to dominate the NFT-as-a-service market with over 45% share through 2037 due to the region’s early adoption of blockchain technology and a robust digital infrastructure. The presence of major NFT marketplaces and a tech-savvy population contributes to a thriving ecosystem that fosters innovation and attracts both creators and investors. Additionally, the integration of NFTs into various sectors such as gaming, entertainment, and real estate is expanding the utility and appeal of NFTaaS platforms. The ability to tokenize assets and offer verifiable ownership is attracting businesses seeking innovative ways to engage customers and create new revenue streams.
The NFT-as-a-service market in the U.S. is expanding due to rising interest in NFTs among businesses and consumers. Businesses in the U.S. are leveraging NFTs for brand engagement, loyalty programs, and marketing campaigns, creating exclusive digital assets for their customers. For instance, in August 2023, Coca-Cola launched its Masterpiece NFT collection. This collection was introduced on Base Coinbase’s Ethereum Layer 2 network, as part of the Onchain Summer campaign. The Masterpiece collection features eight digital assets that showcase the work of emerging artists and legendary figures such as Edvard Munch, Johannes Vermeer, and Vincent Van Gogh. By integrating these artworks with Coca-Cola’s iconic branding, the company aimed to celebrate on-chain art and expand its presence in the digital collectibles market.
In Canada, the NFT-as-a-service market is rising rapidly with a strong emphasis on digital art and collectibles. The country’s technological readiness and high internet penetration rates provide a conducive environment for NFT adoption. Companies in Canada are exploring NFTs for various applications, including brand engagement and digital asset management. The government’s support for digital innovation further bolsters the growth of NFTaaS platforms in the region.
Asia Pacific Market Analysis
Asia Pacific is anticipated to gain a significant NFT-as-a-service market share from 2025 to 2037 due to government support for Web3 innovation and technological advancements. Top countries in the region are investing in blockchain infrastructure and regulatory clarity to attract NFT platforms. The region’s high mobile penetration and tech-savvy population also support widespread NFT adoption. These factors are creating scope for businesses to launch scalable and user-friendly NFT services.
In China, despite stringent regulations on cryptocurrency trading, the government is highly promoting the development of NFTs and decentralized applications as part of its Web 3.0 strategy. The Ministry of Industry and Information Technology has emphasized the importance of NFTs in building a digital ecosystem, encouraging innovation in areas such as cross-chain technology and smart contracts. For instance, in January 2023, the government launched China Digital Asset Trading Platform, a collaboration between the China Technology Exchange, Art Exhibitions China, and Huban Digital Copyrights Ltd. This initiative aims to provide a regulated environment for trading digital collectibles and intellectual property rights. The platform is designed to combat speculation by implementing standardized trading methods and constraints on transaction timing and pricing This fosters a burgeoning market for digital collectibles and NFT-based services as major tech companies are launching their own NFT platforms.
The South Korea NFT-as-a-service market is advancing its NFTaaS market through comprehensive regulatory frameworks that provide clarity and structure. The Financial Services Commission has introduced guidelines distinguishing between general assets and those considered virtual assets, ensuring appropriate oversight. This regulatory clarity is attracting businesses to develop NFT-based offerings, ranging from digital art to virtual real estate, thereby expanding the NFT ecosystem.
Companies Dominating the NFT-as-a-Service Landscape
- OpenSea
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Rarible
- SuperRare
- Nifty Gateway
- Foundation
- CryptoKitties
- Enjin
- Decentraland
- WAX (Worldwide Asset eXchange)
- Theta Network
- Audius
- Flow
- Axie Infinity
The companies dominating the NFT-as-a-service market gain a competitive edge through scalable infrastructure, robust security protocols, and user-friendly tools for minting and managing NFTs. The dominance is driven by rising enterprise demand for fast, secure, and customizable NFT deployment without deep blockchain expertise. Here are some leading players in the NFT-as-a-service market:
In the News
- In July 2024, Propy, a fast-growing platform for turning real estate into digital assets, partnered with Parcel, a DeFi company that specializes in real estate data. They aim to improve how real estate data is analyzed using blockchain. Together, they plan to use Parcl’s data to boost Propy’s analytics through a program called PropKeys. Over USD 10 billion worth of U.S. homes have already been added to Propy’s system for tokenization.
- In February 2023, VeVe, a top digital collectibles platform, teamed up with luxury super sports car brand Lamborghini to launch digital versions of Lamborghini super sports cars. The first release was the Huracán STO. This launch featured just four different collectible versions available for purchase only through VeVe’s app, which can be downloaded on the VeVe Web App, or Google Play store.
Author Credits: Abhishek Verma
- Report ID: 7651
- Published Date: May 09, 2025
- Report Format: PDF, PPT
