Next-Generation Cigarettes companies

Companies Dominating the Next-Generation Cigarettes Landscape

The next-generation cigarettes market is highly competitive, with the leading players including British American Tobacco, Philip Morris International, Japan Tobacco Inc., Imperial Brands plc, Altria Group, Inc., and JUUL Labs, Inc. Strategic collaborations and acquisitions are shaping the competitive landscape. To increase their product awareness, these players are spending on digital marketing campaigns to expand their consumer base. In November 2023, PMI reported that smoke-free products contributed 36.5% of its total revenue, driven by increased demand for reduced-risk alternatives. The fact that companies investing in next generation products are gaining such a competitive advantage points to companies that choose to invest in the emerging tobacco industry as future leaders in the evolving tobacco industry.

Here are some leading companies in the next-generation cigarettes market:

• British American Tobacco (BAT)
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• Philip Morris International
• Japan Tobacco Inc.
• Imperial Brands plc
• Altria Group, Inc.
• JUUL Labs, Inc.
• Reynolds American Inc.
• Swedish Match AB
• Turning Point Brands
• KT&G Corporation