Neuromarketing Solutions Market Size

  • Report ID: 4544
  • Published Date: Dec 20, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Neuromarketing Solutions Market size was over USD 2.12 billion in 2024 and is poised to exceed USD 6.98 billion by 2037, growing at over 9.6% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of neuromarketeting solutions is evaluated at USD 2.46 billion.

Neuromarketing has become much more significant in the recent years, and its demand has increased considerably owing to the increased emphasis placed on the consumer through marketing and the predominant digitalization around the globe. The drastic advancements in technology in every sector of the economy has propelled the need for technological innovation in the advertisement industry, thereby raising the need for studying neuromarketing and its application in multiple industries. Moreover, growing advertising spending of businesses is also poised to act as a significant growth factor for the global neuromarketing solutions market. For instance, more than 9 percent of the revenue is spent by the companies on the marketing.

In addition to these, factors that are believed to fuel the market growth of neuromarketing solutions are the opportunities generated as a result of the growing focus of the media and entertainment companies on developing advertising tactics which capitalizes on the widespread use of smartphones, backed by the increasing deployment of high-speed data networks. Digital marketers worldwide are highly influenced by neuromarketing as it helps them create conversion path, basis on the cognitive characteristics of the consumers, which further helps them to convey and contribute to their specific economic choices. Besides this, the market growth can also be attributed to the rising research and development activities in the field of neuroscience, especially to study the cognitive behavior of human beings utilizing different cognitive models, also known as the persuasion code.


Neuromarketing Solutions Market

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Frequently Asked Questions (FAQ)

In the year 2025, the industry size of neuromarketeting solutions is evaluated at USD 2.46 billion.

The neuromarketeting solutions market size was over USD 2.12 billion in 2024 and is poised to exceed USD 6.98 billion by 2037, growing at over 9.6% CAGR during the forecast period i.e., between 2025-2037. Rising adoption of novel marketing activities across retail & consumer brands, and the increasing demand for neuromarketing technology to analyze consumers’ buying behavior across industries will boost the market growth.

North America industry is set to account for largest revenue share of 33% by 2037, owing to increasing number of US-based marketers and heavy investment in digital marketing by consumer industry.

The major players in the market are Buyology, Inc., Immersion Neuroscience Inc., Merchant Mechanics, Inc., Compumedics Limited, Uniphore Technologies Inc., The Nielsen Company (US), LLC, Neural Sense (Pty) Ltd, NVISO SA, Validators, Cadwell Industries, Inc., SR Labs srl, Tobii AB
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