Mobile Accessories Market Analysis

Product Type Segment Analysis

The protective cases segment in mobile accessories market is expected to account for a revenue share of 30% during the stipulated timeframe. Modern consumers seek more than just protection from their mobile cases; they desire multifunctional accessories that enhance their device usage. Manufacturers are responding by incorporating features such as kickstands, cardholders, and battery packs into protective cases. For instance, in September 2023, TORRAS introduced four innovative kickstand phone cases at IFA 2023, including the UPRO Ostand and UPRO Lstand series, offering multi-angle adjustments between 40° to 120°. These designs cater to users who prioritize both protection and convenience, reflecting a trend toward versatile mobile accessories. 

Distribution Channel Segment Analysis

The offline segment of the mobile accessories market is expected to witness significant growth, with a share of 80% during 2025-2034, driven by the increasing consumer preference for purchasing high-end and fragile accessories through physical retail channels. Products such as premium headphones, wireless chargers, and protective cases are often delicate and expensive, leading consumers to favor in-store purchases where they can personally assess product quality and authenticity, thereby minimizing the risk of damage or fraud associated with online shopping.

To strengthen their market presence and cater to the growing demand, companies are increasingly expanding their offline retail networks. In November 2022, Cashify announced plans to launch 250 physical stores by March 2023, aiming to expand into 30 additional cities and achieve 120% annual growth. This expansion strategy underscores the company's commitment to strengthening its offline presence and catering to the growing demand for mobile accessories and related services.

Our in-depth analysis of the global mobile accessories market includes the following segments: