Mental Health Apps Market Outlook:
Mental Health Apps Market size was valued at USD 7.5 billion in 2025 and is expected to reach USD 35.2 billion by the end of 2035, registering a CAGR of 15.1% during the forecast period, i.e., between 2026-2035. In 2026, the industry size of mental health app is estimated at USD 8.6 billion.
The rising prevalence of mental health disorders such as depression, anxiety, PTSD, or bipolar disorder is the primary factor fuelling the adoption of mental health applications globally. According to the report by the World Health Organisation (WHO), 1 in every 8 individuals, which accounts for 970 million of the global population, currently faces issues with mental health. Due to this rising number of mental illness cases among the public, people with mild to moderate health conditions, adolescents or employees, and remote workers, the demand for timely mental health care has increased. As a result, healthcare start-ups are launching novel products with customized options and treatments to cater to the rising demand. For instance, in April 2025, Lyra Health launched Lyra Empower, an AI-powered platform to change current mental health challenges in workplaces.
Mental Health Apps Market - Growth Drivers and Challenges
Growth Drivers
-
Surge in smartphone penetration and internet access: The rapid increase in smartphone usage and internet access has significantly expanded the reach of mental health apps in recent years. As of 2025, over 7 billion people worldwide own smartphones, and this transformation has lowered the barriers to accessing mental health support. Several mental health apps are rapidly gaining traction as they offer cost-effective, confidential, and easily accessible mental health resources. These apps can help overcome common barriers to mental health care, such as stigma, geographic isolation, and high treatment costs, and offer an engaging and empowering way to self-manage mental well-being. Moreover, people, especially younger generations, are inclined towards mobile apps as a preferred alternative to in-person consultations.
-
Rising awareness about the importance of mental health: The growth of the market is significantly driven by increasing awareness among the global population about the importance of mental health. Adhering to the extent of mental health, people globally are steadily seeking accessible and convenient support for their mental health. In October 2022, the government of India launched the National Tele Mental Health Programme (T-MANAS), to provide 24/7 services of tele-mental health across India. As of June 2025, the Tele‑MANAS helpline has received more than 1.37 lakh calls since its launch.
Challenges
-
Rising concerns related to privacy and security: Many mental health apps collect sensitive information such as behavioral patterns, medication details, mood logs, and therapy session notes. If mishandled, this data can hamper overall patient trust and lead to emotional distress. In addition, many apps have insufficient data encryption and third-party sharing, which can increase the risk of breaches and cyberattacks.
-
Regulatory gaps and clinical validations: Another key challenge that is expected to hamper the market growth is the regulatory gaps and lack of clinical validations. Many apps aren’t regulated or clinically vetted as the regulatory landscape is ambiguous. Though frameworks, including the FDA’s Software as a Medical Device, exist, only a few apps provide documented cybersecurity.
Mental Health Apps Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2025 |
|
Forecast Year |
2026-2035 |
|
CAGR |
15.1% |
|
Base Year Market Size (2025) |
USD 7.5 billion |
|
Forecast Year Market Size (2035) |
USD 35.2 billion |
|
Regional Scope |
|
Mental Health Apps Market Segmentation:
Platform Segment Analysis
The iOS segment is projected to dominate the market with a share of 58.5% by the end of 2035 due to the rising number of iOS users and integration of advanced wellness. In high-income markets like the U.S, Canada, Japan, the UK, or Europe, iOS has a strong user base. Mental health involves the sharing of sensitive data, and iOS is seen as a more privacy-compliant operating system compared to others. Moreover, iOS offers advanced integration with Apple Watch, iCloud, and Apple HealthKit that can offer customers more personalized healthcare experiences.
Application Segment Analysis
The depression and anxiety management segment is likely to account for a 49.2% share during the forecast period, due to the rising prevalence of depression and anxiety cases across the globe and high preference for online therapy compared to in-person meetings. In 2023, around 280 million people globally suffered from depression, while 300 million people were impacted by anxiety, according to data by WHO. Most of the advanced mental health apps offer well-structured, evidence-based programs replicating elements of traditional therapy, including real-time cognitive behavioral therapy (CBT), meditation, mood tracking, and journaling tools. Along with this, governments and healthcare providers are steadily integrating these apps into public health frameworks and insurance coverage in countries like the U.S., U.K., and Australia. This is expected to fuel the segment growth going ahead.
Our in-depth analysis of the global market includes the following segments:
|
Segment |
Subsegments |
|
Platform |
|
|
Application |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Mental Health Apps Market - Regional Analysis
North America Market Insights
North America is expected to account for the largest revenue share of 48.1% by the end of 2035 due to the high prevalence of mental disorders, the presence of key players, and a robust healthcare infrastructure. Around 1 in 5 adults in the U.S experience some form of mental illness, according to the National Institute of Mental Health (NIMH) survey. Thus, this creates strong demand for accessible, flexible solutions, including mental health apps. In addition, high digital health adoption and rapid integration of AI and behavioral tech to deliver personalized care is expected to fuel market growth in the region.
U.S. market is expected to expand at a CAGR of 17.8% during the forecast period. The demand for mental health care is skyrocketing, which is attributed to the growing prominence of digital media and higher academic pressure. A range of factors, including rising awareness of mental health needs, the growing prevalence of mental health disorders, the desire of the national population for personalized and affordable mental healthcare, and the convenience and accessibility of mental healthcare using mobile technology, are fuelling the growth of the market in the U.S.
Canada is expected to account for a significant share of the market during the forecast period, owing to a range of factors. Since the outbreak of the COVID-19 pandemic, mental health issues have grown sharply across Canada. Around 20% of Canadians have started to meet diagnostic criteria for mental health issues, including anxiety and substance abuse. In addition, the government is supporting the mental health of the national population and has funded USD 46.3 million for promoting mental health awareness among youth, children, and their caregivers.
APAC Market Insights
The Asia Pacific market is expected to register rapid expansion, at a CAGR of 14.1% during the forecast period, owing to rising penetration of the internet and shortage of in-person providers. In countries like China, India, South Korea, and Japan, there is rising adoption of digital therapeutics and chatbot-based platforms is likely to fuel the sales of mental health apps in the APAC.
China is likely to expand at a CAGR of 15.9% by the end of 2035, owing to a massive population base, high prevalence of mental health issues, and growing awareness about the benefits of mental health apps. In addition, efforts are being made to integrate mental health tools into ubiquitous WeChat and corporate wellness platforms in the country. China’s accelerating digital health infrastructure, combined with rapidly improving mental health literacy and growing insurer coverage, is expected to fuel the market growth going ahead.
The mental health apps market in India is projected to witness significant growth between 2026 and 2035 as several social media influencers, government campaigns, and NGOs are making efforts to reduce the stigma around mental health. In addition, rising smartphone penetration, stressful lifestyle and work cultures, and rising cases of mental health concerns in the country is encouraging industry giants to launch new apps.
Europe Market Insights
Europe is expected to account for significant market growth during the stipulated timeframe due to rising investments in mental health solutions. For instance, in May 2024, iFeel, a mental health service provider, raised approximately €18 million, bringing its total funding to €37 million for an AI-driven corporate and insurance-focused well-being platform. Other factors, such as rising awareness about the importance of taking therapy, increasing destigmatization campaigns, and high internet penetration, are expected to fuel market growth in Europe.
The UK is expected to emerge as one of the fastest-growing countries in Europe market due to the rising prevalence of mental health disorders and growing demand for accessible and affordable mental health support. Moreover, supportive government policies for transforming NHS digital capabilities and initiatives to develop and launch new and user-friendly mental health apps for different settings is expected to boost the market growth going ahead.
Germany is likely to expand at a CAGR of 15.9% between 2026 and 2035. Changing preferences of customers, rising awareness of mental health, and access to advanced digital solutions are the factors that influence the growth of the mental health apps market.
Key Mental Health Apps Market Players:
The mental health apps market is highly competitive, comprising key players operating at global and regional levels. Competitive strategies revolve around premium subscription models, employer and insurance partnerships, and clinic-grade digital therapeutics. Leading players in the market are focused on incorporating AI, clinical validation, and therapist matching algorithms and strengthen their market position and enhance their product portfolio. Here is a list of key players operating in the global market:
|
Company |
Country of Origin |
Approx. Market Share % |
|
Headspace, Inc. |
USA |
15.2 |
|
Calm, Inc. (Calm.com) |
USA |
13.5 |
|
BetterHelp |
USA |
11.6 |
|
Talkspace |
USA |
10.1 |
|
Sanvello Health |
USA |
6 |
|
Happify, Inc. |
USA |
xx |
|
Wysa |
India (UK also HQ) |
xx |
|
MindShift |
USA |
xx |
Recent Developments
- In June 2025, Infosys partnered with the Mental Health Foundation Australia (MHFA) to launch a self-help app, Supportive Mind, to track mood, personalized activity recommendations, wellness tools, along with wellness tips.
- In August 2024, clare&me, a Berlin-based AI mental health tech startup, announced €3.7 million in funding round led by YZR Capital to advance their Clinical Large Language Model (CLLM). The funds are earmarked for developing the first CLLM, trained by psychotherapists to enhance mental health support.
- Report ID: 7998
- Published Date: Aug 12, 2025
- Report Format: PDF, PPT
- Get detailed insights on specific segments/region
- Inquire about report customization for your industry
- Learn about our special pricing for startups
- Request a demo of the report’s key findings
- Understand the report’s forecasting methodology
- Inquire about post-purchase support and updates
- Ask About Company-Level Intelligence Additions
Have specific data needs or budget constraints?
Inquiry Before BuyingFrequently Asked Questions (FAQ)
Mental Health Apps Market Report Scope
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Connect with our Expert
