Global Makeup Remover Market Size, Forecast and Trend Highlights Over 2025-2037
Makeup Remover Market size was estimated at USD 1.9 billion in 2024 and is expected to reach USD 3.95 billion in 2037, expanding at a CAGR of 5.8% during the forecast period, i.e., 2025-2037. In 2025, the industry size of makeup remover is assessed at USD 2.01 billion.
The growth of the market can be attributed to the increasing application of makeup amongst women of all ages. People are willing to invest in makeup products with longevity and superior quality ingredients. For instance, according to the Cosmetics Europe Personal Care Association, the cosmetic industry valued USD 96 billion at retail sales price in 2023. Subsequently, with the rising sales of cosmetics, makeup remover has become an essential product for maintaining good skin care among enthusiasts, further bolstering the growth of the makeup remover market.
Additionally, there has been a growing emphasis from dermatologists to raise awareness about removing makeup. Dermatologists suggest that makeup removal is an extremely important step in any skin care routine as it keeps skin healthy, clean, and free of impurities such as dust. Hence, the rising awareness is leading to increased investment from cosmetic companies in launching effective makeup removal products. Also, long application of the makeup products consisting of chemicals causes skin irritation. This is creating huge demand for the make-up remover, and market players are providing a variety of products.
Makeup Remover Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing problem related to acne and breakouts: According to the American Academy of Dermatology, sleeping in makeup, even if it is non-comedogenic, can cause severe acne. According to clinical trial data published by Yale Medicine, 25% of women in their 40s, 33% of women in their 30s, and 50% of women in their 20s suffer from acne. Women are vulnerable to getting acne at these age groups, and makeup remover has become an important aspect in preventing any consequences of applying makeup.
- Changing beauty standards: Make-up has been embraced by women across the world to boost confidence and make them feel more self-assured. Women are considering makeup as a tool for self-expression, and giving women the power to define their beauty. According to The Observatory of Economic Complexity in 2023, beauty products were the 55th most traded product around the world with a global trade of USD 70.4 billion. With more people applying a variety of makeup products, the global makeup removal market is also gaining traction.
- Surge in natural and sustainable ingredients: According to the American Chemical Society, currently, 40% of the shoppers prioritize natural components in personal care and beauty products. Market players are manufacturing organic makeup removers and micellar water based on natural products such as barberry milk, chamomile, jojoba, bamboo, shea butter, almond oil, coconut oil, etc. These factors are propelling the growth of the market during the forecasted period.
Challenges
- Harmful effects on skin: Using makeup remover may cause skin irritation and sensitivity because of harsh chemicals such as alcohol, perfumes, preservatives, etc. These can cause long-term discomfort, allergic reactions, redness, and the formation of patches. Regular usage of the
- Environmental concerns: A makeup remover consists of chemicals such as para-hydroxybenzoic acid, diacetate, chlorhexidine, etc. These chemicals are harmful to the environment and cause ecological effects to avian species.
Makeup Remover Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
5.8% |
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Base Year Market Size (2024) |
USD 1.9 billion |
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Forecast Year Market Size (2037) |
USD 3.95 billion |
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Regional Scope |
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Makeup Remover Segmentation
Distribution Channel (Online, Offline)
The online segment is projected to garner significant growth in the makeup remover market on the back of the flourishing e-commerce segment. According to the International Trade Administration, global B2C ecommerce revenue is projected to grow to USD 5.5 trillion by 2027. People are getting competitive discounts and plenty of variety on online platforms. People are getting handcrafted makeup removers as well as from internationally renowned brands on e-commerce platforms. These online platforms also give owners the ability to easily compare products from various sellers, allowing them to make a better decision. On the back of these factors, the online segment is projected to thrive during the forecasted period.
Application Type (Eyes, Face, Lips)
The face segment in makeup remover market is anticipated to witness remarkable growth between 2024 and 2037 due to the rising side effects of makeup products on the face. Make-up products contain toxic products such as lead, toluene, mercury, siloxane, and arsenic. According to research conducted by the University of Notre Dame in June 2021, 56% of foundations, 48% of lip products, and 47% of eye products contain polyfluoroalkyl substances. This instills the requirement for removing the makeup products necessarily. The National Library of Medicine stated in July 2021 that in a survey, 38% of patients witnessed worsened acne conditions by the continued use of cosmetics. Also, the American Academy of Dermatology suggests that some cosmetics can cause acne, that are particularly called acne cosmetica.
Our in-depth analysis of the global make up remover market includes the following segments:
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Application |
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Product Type |
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Distribution Channel |
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Customize this ReportMake-up Remover Industry - Regional Scope
Asia Pacific Market Analysis
The Asia Pacific makeup remover market is projected to account for a remarkable revenue share during the forecasted period. The growth can be attributed to the presence of a large consumer base across the region. According to a report published by the United Nations in 2023, Asia and the Pacific region are home to almost 60% of the global population. Market players are investing in delivering unique varieties of makeup remover products. In India, according to the Ministry of Commerce and Industry, beauty and personal care is one of the fastest-growing markets. According to the International Trade Administration in August 2021, there were 3,000 beauty care companies delivering exquisite products in Japan.
Europe Market Analysis
Europe is a global leader in the cosmetic industry and a dominant cosmetics exporter. The growth of the make-up remover market in the region can be ascribed to the presence of various top-notch market players. According to data published by the European Union in 2023, cosmetics manufacturing in Europe reached USD 11 billion, while the export of cosmetics products to the rest of the world totaled USD 28 billion in 2023. Also, European per capita spending on cosmetics was projected to be USD 169 in the same year. These statistics illustrate that the market in Europe is offering lucrative growth opportunities. Other than this, Germany is home to world-famous brands such as Germaine Capuccini, Swiss Beauty Clean & Glow, etc. These parameters are fostering the market growth during the assessed period.
key players operating in the global market:
- L’Oreal S.A
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Estee Lauder Companies Inc
- Johnson & Johnson
- Avon Products Inc
- Unilever
- Estee Lauder
- The Procter & Gamble Company
- Kimberly-Clark Corporation
- iS Clinical
The competitive landscape of the market is rapidly evolving as established key players, skin care giants, and new entrants are investing in developing sophisticated products. Key players in the market are focused on developing new products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:
In the News
- In April 2024, L’Oreal S.A. made a declaration that the company is addressing climate change with strategic priority. The ambitious plan sets explicit targets for 2030 and 2050, in line with the latest Net Zero standard. Their ambition on climate by 2030 is to reach 100% renewable energy.
- In April 2025, The Estee Lauder Companies Inc. declared that the wants to bring in new external talent to foster the futuristic transformative innovation. During this transition, the team will prioritize business continuity and inculcate robust innovation in networking.
Author Credits: Parul Atri
- Report ID: 1302
- Published Date: May 12, 2025
- Report Format: PDF, PPT
