Magnesium Glycinate Market Size & Share, by Purity (High Purity (99% and above), Standard Purity (95% - 98%), Low Purity (below 95%)); Product Form (Powder, Capsules, Tablets, Liquids); Application (Dietary Supplements, Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care); Distribution Channel (Online, Offline, Direct Sales) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

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Report ID: 4541
Published Date: Feb 05, 2025
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Global Magnesium Glycinate Market

Introduction
1. Study Objective
2. Scope of the report
3. Market Taxonomy
4. Study Assumptions and Abbreviations
Research Methodology & Approach
1. Primary Research
2. Secondary Research
3. Data Triangulation
4. SPSS Methodology
Executive Summary
Global Industry Overview
1. Market Overview
2. Regional Synopsis
3. Industry Supply Chain Analysis
4. DROT
  1. Driver
  2. Restraint
  3. Opportunities
  4. Trends
5. Government Regulation: How they would Aid the Business?
6. Competitive Landscape
  1. Anmol Chemicals
  2. Balchem Corporation
  3. Chaitanya Agro Biotech Pvt. Ltd.
  4. Global Calcium Pvt. Ltd.
  5. KAL Vitamins
  6. NATURALTEIN
  7. NINGXIANG Xinyang Chemical Co., Ltd.
  8. Novotech Nutrition
  9. Pallas Life Science
  10. Suchem Industries
Customer Analysis
Ongoing Technology Advancements
Upcoming Technology Type Analysis
Magnesium Glycinate Product Form Analysis
Application Type
Purity Type Analysis
SWOT Analysis
Price Benchmarking
PESTLE Analysis
Gap Analysis
Recent Researches
Porter Five Forces Analysis
Industry Risk Assessment
Global Outlook and Projections
1. Global Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Global Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Regional Synopsis, Value (USD Million)
    1. North America
    2. Europe
    3. Asia Pacific
    4. Latin America
    5. Middle East and Africa
North America Market
1. Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Country Level Analysis Value (USD Million), Volume (Tons)
    1. U.S.
    2. Canada
Europe Market
1. Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Country Level Analysis Value (USD Million), Volume (Tons)
    1. UK
    2. Germany
    3. France
    4. Italy
    5. Spain
    6. Russia
    7. Netherlands
    8. Switzerland
    9. Poland
    10. Belgium
    11. Rest of Europe
Asia Pacific Market
1. Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Country Level Analysis Value (USD Million), Volume (Tons)
    1. China
    2. Japan
    3. India
    4. South Korea
    5. Australia
    6. Indonesia
    7. Taiwan
    8. Thailand
    9. Singapore
    10. Philippines
    11. Vietnam
    12. New Zealand
    13. Malaysia
    14. Rest of Asia Pacific
Latin America Market
1. Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Country Level Analysis Value (USD Million), Volume (Tons)
    1. Brazil
    2. Mexico
    3. Argentina
    4. Rest of Latin America
Middle East & Africa Market
1. Overview
  1. Market (USD Million), Volume (Tons), Current and Future Projections, 2019-2037
  2. Increment $ Opportunity Assessment, 2019-2037
  3. Year-on-Year Growth Forecast (%)
2. Segmentation (USD Million), Volume (Tons), 2019-2037, By
  1. Purity, Value (USD Million), Volume (Tons), Volume (Tons)
    1. High Purity (99% and above)
    2. Standard Purity (95% - 98%)
    3. Low Purity (below 95%)
  2. Product Form, Value (USD Million)
    1. Powder
    2. Capsules
    3. Tablets
    4. Liquids
  3. Application, Value (USD Million)
    1. Dietary Supplements
    2. Food & Beverage
    3. Pharmaceuticals
    4. Cosmetics & Personal Care
  4. Distribution Channel, Value (USD Million)
    1. Online
    2. Offline
    3. Direct Sales
  5. Country Level Analysis Value (USD Million), Volume (Tons)
    1. Saudi Arabia
    2. UAE
    3. Israel
    4. Qatar
    5. Kuwait
    6. Oman
    7. South Africa
    8. Rest of Middle East & Africa
Global Economic Scenario
1. World Economic Outlook
About Research Nester
1. Our Global Clientele
2. We Serve Clients Across World

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Magnesium Glycinate Market size was valued at USD 1.2 billion in 2024 and is projected to reach a valuation of USD 2.5 billion by the end of 2037, rising at a CAGR of 5.8% during the forecast period, i.e., 2025-2037. In 2025, the industry size of magnesium glycinate is assessed at USD 1.3 billion.

The magnesium glycinate market is growing rapidly owing to an increase in awareness regarding magnesium deficiency and its effect on health. Magnesium glycinate has become a favorite amongst consumers because it is much better absorbed and bioavailable than other forms of magnesium. In January of 2025, the launch of Cizzle Brands’ Spoken Nutrition, a zinc glycinate-based supplement designed for athletes to aid in muscle recovery and endurance, was announced. As consumers are more interested in their health, stress management, and sleep quality, the market for bioavailable magnesium supplements is thriving.

Magnesium glycinate market growth is being influenced by government initiatives and industry regulations. In February 2024, Magnesium glyinate was recognized by the Mayo Foundation for Medical Education and Research (MFMER) for its role in controlling blood pressure, stress, etc. Moreover, WHO has forecasted a sharp rise in the aging population, which in turn fuels demand for magnesium glycinate, as it is essential for bone health, cognitive function and muscle relaxation. Therefore, manufacturers are now concentrating on research-supported formulations to meet modern consumer health issues.

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Magnesium Glycinate Sector: Growth Drivers and Challenges

Growth Drivers

Growing awareness of magnesium deficiency: Increasing research that shows the health implications of magnesium when it is deficient has driven consumers to seek highly bioavailable supplements. In the Journal of Translational Medicine, a July 2024 study showed that magnesium helps build energy and muscle function. As consumer demand gains momentum, companies are expanding their offerings. For example, Nekter Juice Bar launched the Power 40 Daily Boost System in January of 2024, which includes magnesium glycinate for stress relief and relaxation. Magnesium glycinate adoption is further rising due to the trend toward personal health solutions. Instead, it is in line with consumer preference for targeted, science-backed supplementation.
Rise in sports nutrition and functional beverages: In sports nutrition, magnesium glycinate is becoming increasingly popular as it is highly effective for muscle recovery, endurance, hydration, etc. In January 2024, BetterYou also launched magnesium glycinate, citrate, and sea minerals-infused waters to help enhance athletic performance. Based on the increased popularity of fitness and wellness trends, the demand for magnesium based functional beverages will increase. This trend is further supported by the rise of electrolyte enriched drinks and places magnesium glycinate front and center of this trend. Mineral-based hydration is becoming more and more important to athletes and fitness enthusiasts alike. There is a demand to push formulation innovation across beverage categories.
Expansion of gummy and liquid magnesium supplements: The convenience driven consumers are no longer inclined to traditional tablets and are preferring to switch to other supplement formats. Ease of consumption is encouraging it to be consumed in the form of gummies and liquid formulations. In May 2024, Magnesium Gummies from Genestra Brands provided 150 mg of elemental magnesium from glycinate and citrate. This format is appealing to younger demographics as well as older adults. Magnesium glycinate is also present in more functional foods and beverages as the global gummy supplement market grows. This growth spells consumer appetite for digestible, palatable supplement formats to support overall wellness.

Challenges

Labeling and false advertising concerns: Misleading health claims in the magnesium glycinate market have been increasing scrutiny on supplement labeling by regulatory agencies. Magnesium glycinate’s bioavailability is overstated by some brands, which leads to distrust from consumers. To prevent exaggerating the benefits of packaging, the FDA and the European Food Safety Authority (EFSA) are reinforcing guidelines. Compliance requirements to operate in this industry could be more rigorous, and this would impact how supplement companies magnesium glycinate market themselves.
Fluctuating magnesium supply and pricing: In recent years, the price of raw magnesium has also fluctuated, and this affects the cost and availability of supplements. As per Research Nester, the market volatility of magnesium is rising as it is being traded at USD 17,000 per ton in 2025 beginning. Pricing is being impacted by factors like geopolitical tensions, restrictions on mining as well as escalating demands from the industrial sector. However, the manufacturers face challenges with the cost efficiency to be maintained and high-quality sourcing. To ensure that pricing is not too volatile and that the product is always available, supply fluctuations call for diverse sourcing strategies.

Magnesium Glycinate Market: Key Insights

Base Year	2024
Forecast Year	2025-2037
CAGR	5.8%
Base Year Market Size (2024)	USD 1.2 billion
Forecast Year Market Size (2037)	USD 2.5 billion
Regional Scope	North America (U.S., and Canada) Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific) Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Latin America (Mexico, Argentina, Brazil, Rest of Latin America) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Magnesium Glycinate Segmentation

Purity (High Purity (99% and above), Standard Purity (95% - 98%), Low Purity (below 95%))

Standard purity (95% - 98%) segment is expected to capture magnesium glycinate market share of over 50.4% by 2037. Its use in supplements and functional beverages is widespread due to its efficacy and affordability balance. For example, YayDay launched a digestive supplement featuring a combination of magnesium glycinate and probiotics in December 2024, stating that it will aid in gut health. Standard purity formulations are the most commercially viable as they are cost-effective. As a result, consumers are increasingly motivated by how gastric well-being and the power to manage stress, and this has resulted in new demand for efficacious, high-quality magnesium supplementation.

Product Form (Powder, Capsules, Tablets, Liquids)

In magnesium glycinate market, powder segment is poised to capture revenue share of over 41.2% by 2037, owing to customizable dosing and fast absorption. In response to the increase in consumer demand, in June 2023, Trace Minerals opened a magnesium glycinate gummy and powder facility in Texas. Sports Nutrition, functional beverages, and personalized health formulation require powdered supplements. The hard shell of the bee larvae and processing byproducts are easier to utilize in drinks and foods, making them more attractive. The format’s high absorption rate is also a reason why it is popular among athletes and healthy consumers. Magnesium glycinate applications increasingly use powdered magnesium glycinate as a base, driving market growth.

Our in-depth analysis of the global magnesium glycinate market includes the following segments:

Purity	High Purity (99% and above) Standard Purity (95% - 98%) Low Purity (below 95%)
Product Form	Powder Capsules Tablets Liquids
Application	Dietary Supplements Food & Beverage Pharmaceuticals Cosmetics & Personal Care
Distribution Channel	Online Offline Direct Sales

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North America Market Analysis

North America in magnesium glycinate market is poised to capture over 35.7% revenue share by 2037. Increasing health consciousness and the growing awareness of mineral deficiency are driving the demand for magnesium glycinate in the region. As the research steadily connects magnesium intake with attention span, cardiovascular health, and stress reduction, its consumption as a supplement has a steady rise among health-conscious consumers.

In the U.S., the aging population is driving the magnesium glycinate demand. The United Nations reported that demographics of people 65 and older are growing at a faster rate than younger groups. The need for highly bioavailable magnesium supplements is higher in the global population within this age group, as it is projected to rise from 10% in 2022 to 16% in 2050. The superior absorption rate and digestive tolerance of magnesium glycinate, along with the need for the same in older adults, is driving the magnesium glycinate market growth in the U.S.

Adults and those with high stress levels, who need magnesium to support their muscles and nervous system, are primary consumers of the magnesium glycinate in Canada. Statistics Canada reports that more than one-third of adults don’t get the recommended amount of magnesium each day, making it the most common nutritional deficiency in the country. As the awareness about nutritional gaps and preventive health grows, demand for magnesium glycinate is set to increase in the coming years in Canada.

Asia Pacific Market Statistics

Rising disposable income and growing health awareness are expected to increase the need for magnesium glycinate market in Asia Pacific is likely to register growth of more than 7% from 2025 to 2037. In countries where the rates of urbanization are higher, seeing that people are more focused on preventive healthcare, dietary supplement adoption in the region is on the rise. Magnesium glycinate is a popular magnesium supplement, as demand for functional foods and nutritional supplements grows, and as it has stress relieving and muscle recovery benefits.

Magnesium glycinate is one of the bioavailable minerals gaining traction in India, which is also the fastest-growing supplement markets where there is growing interest from consumers. According to Worldometer, in December 2024, Asia’s share of the global population was around 59 percent, with an excess of 4.8 billion people. Increasing consumer demand is being stimulated by the Indian government’s “Eat Right India” initiative, which is driving the call for fortified foods and dietary supplements, with magnesium glycinate being a key ingredient in formulations focused on health.

Magnesium glycinate is becoming popular with online supplement purchasers and direct-to-consumer brands in China, as they are starting to be more widely used to relieve stress, get better sleep, and maintain a healthy heart. The International Trade Administration states China ranks first in Asia Pacific in cross-border e-commerce, scoring 71.4 in the e-commerce development index. Furthermore, the demand for premium, science-backed supplements is increasing, and China is likely to remain a leading magnesium glycinate market sales.

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Companies Dominating the Magnesium Glycinate Landscape

The magnesium glycinate market is highly competitive due to the presence of major players such as NOW Health Group, Nature's Way, and NutriCaps, who are constantly innovating their products to make them more sustainable and bioavailable. The major players in the magnesium glycinate market are Anmol Chemicals, Balchem Corporation, Chaitanya Agro Biotech, Novotech Nutrition, and KAL Vitamins. Furthermore, these firms spend on advanced formulations, sustainable sourcing and clinical research to beat competition. MD Logic Health Partnered with Neurotastic founder Dr. Roseann Capanna-Hodge to introduce the MultiMag Brain Formula in October 2024 by adding magnesium glycinate for brain support. As the market expands, companies concentrating on evidence-based innovation for highly absorbable and multifunctional supplements will be likely to gain a competitive edge.

Here are some leading companies in the magnesium glycinate market:

Anmol Chemicals
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
Balchem Corporation
Chaitanya Agro Biotech Pvt. Ltd.
Global Calcium Pvt. Ltd.
KAL Vitamins
NATURALTEIN
NINGXIANG Xinyang Chemical Co., Ltd.
Novotech Nutrition
Pallas Life Science
Suchem Industries

In the News

In December 2024, Smidge introduced Deep Ocean Liquid Magnesium Drops, containing natural, bioavailable magnesium chloride combined with magnesium glycinate for enhanced absorption. The supplement is designed to support muscle relaxation, energy production, and nervous system health.
In November 2024, Qualia Life Sciences launched Qualia Magnesium+, a supplement featuring nine different forms of bioabsorbable magnesium, including magnesium glycinate. The formulation is designed to address magnesium deficiency, support nerve function, and improve muscle relaxation.
In May 2024, Protein Rebel introduced Power Up, a seawater-derived magnesium supplement tailored for runners. The formula includes magnesium glycinate to support muscle recovery, reduce cramps, and enhance endurance for athletes. It is designed to be easily absorbed by the body and provide a sustained release of magnesium.

Author Credits: Rajrani Baghel

Report ID: 4541
Published Date: Feb 05, 2025
Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In 2024, the industry size of magnesium glycinate was USD 1.2 billion.

The global magnesium glycinate market size was USD 1.2 billion in 2024 and is expected to reach USD 2.5 billion by the end of 2037, expanding at a CAGR of 5.8% during the forecast period, i.e., 2025-2037. In 2025, the industry size of magnesium glycinate will be valued at USD 1.3 billion.

Key players in the market are Anmol Chemicals, Balchem Corporation, Chaitanya Agro Biotech Pvt. Ltd., Global Calcium Pvt. Ltd., KAL Vitamins, NATURALTEIN, NINGXIANG Xinyang Chemical Co., Ltd., Novotech Nutrition, Pallas Life Science, Suchem Industries.

The standard purity segment is projected to lead the magnesium glycinate market during the forecast period.

North America is expected to offer lucrative opportunities to the companies in the magnesium glycinate market during the forecast period.