Luxury Hotel Market Size & Share, by Category (Chain, Independent); Type; Booking Mode; Service Type; Room Type - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2026-2035

Luxury Hotel Market - Regional Analysis

North America Market Insights

The North America luxury hotel market is projected to dominate the entire global dynamics, accounting for approximately 34.8% of the total revenue share by 2035. The region’s dominance in this field is supported by strong domestic and international travel, corporate and leisure hospitality infrastructure, and high luxury spending. In April 2025, Marriott International announced that it had acquired the lifestyle brand citizenM for an amount of USD 355 million, aiming to expand its select-service and lifestyle hotel offerings.  citizenM is best known for tech-savvy, design-focused accommodations and currently operates 36 hotels across the major regions, with three more under construction. Hence, this acquisition strengthens Marriott’s portfolio, enhances Marriott Bonvoy member options, and positions the company to capture growing demand from modern, experience-driven travelers.

The market for U.S. in luxury hotel benefits from diverse geographic appeal, spanning coastal resorts, metropolitan icons, and historic boutique properties. Major cities in the country serve as hubs for luxury stays with a focus on art, fashion, and culinary excellence. Meanwhile, the aspect of technology-driven convenience, from digital concierges to smart rooms, is being incorporated to meet modern expectations, encouraging more players to establish their footprint in the country. In April 2024, The Ritz-Carlton, Denver, partnered with Noventri to install advanced digital signage throughout its property to enhance guest communication and experience. The cloud-powered system integrates with the hotel’s management software to update lobby and event displays automatically, remarkably reducing staff workload and improving service efficiency. Lobby and door displays are designed with ADA-compliant tactile lettering and braille, while color-matched enclosures complement the hotel’s décor, setting a standard for efficiency and guest satisfaction in the luxury segment.

Canada luxury hotel market is growing due to its integration with natural landscapes, offering premium lodges and urban luxury experiences. Properties in the country are mostly focused on sustainability and eco-conscious design, while also providing unique outdoor activities, such as skiing, wildlife excursions, and lakefront retreats. In October 2023, The Hazelton Hotel in Toronto reported that it was recognized by Condé Nast Traveler as the #1 hotel in Canada and #5 in the world, which reflects its status as the country’s premier Forbes five-star independent luxury boutique property. Besides, the hotel combines lavish rooms, an exclusive spa, fine dining at ONE restaurant, and curated cultural experiences such as the Norman Jewison Cinema. Therefore, this recognition elevates the luxury hotel industry by showcasing its ability to deliver the best experiences and boosting the country’s global hospitality reputation.

APAC Market Insights

The Asia Pacific luxury hotel market is set to grow at a rapid pace, primarily fueled by the rising affluence and increased regional travel. International brands coexist with boutique and heritage properties, making it suitable for different tastes. Countries in this region are focused on both business travelers and leisure tourists, leveraging the region’s rich cultural diversity. Forinstance in May 2024, Hyatt Hotels Corporation and Kiraku, Inc. announced the launch of ATONA, which is a luxury hot spring ryokan brand, with properties planned in Yufu, Yakushima, and Hakone by 2026. It is backed by the Atona Impact Fund, which secured 10 billion yen (USD 64 million) in initial funding, and the brand combines traditional Japanese ryokan culture with modern luxury design and personalized experiences for international and domestic travelers, hence indicating a positive market outlook.

China luxury hotel market is a blend of global standards with local cultural elements, which makes it appealing to domestic and international high-end travelers. Urban centers in the country consist of skyscraper hotels with panoramic city views, whereas resorts emphasize relaxation and holistic wellness. In October 2025, Hilton celebrated surpassing 888 hotels in Greater China and Mongolia with the opening of Waldorf Astoria Shanghai Qiantan, marking Shanghai as the third city worldwide with two Waldorf Astoria properties.  It also stated that the hotel features 204 rooms with panoramic river views, high-end dining experiences, and luxury amenities, reflecting Hilton’s focus on sophisticated design as well as personalized service. Therefore, this instance underscores Hilton’s growth strategy in the country, which also has plans to double its presence and expand its luxury and lifestyle portfolio across the region in the upcoming years.

India’s market leverages cultural richness, heritage properties, and palace-style accommodations to create unique experiences. Gastronomy plays a key role in the country’s market, highlighting local and international cuisines, whereas the luxury properties incorporate modern amenities with traditional hospitality principles. In April 2025 Ministry of Tourism announced that the country continues to classify hotels under its star rating system through the NIDHI+ portal, ranging from one star to five-star deluxe, thereby ensuring standardized quality and service across the country. The classification is conducted by the Hotel & Restaurant Approval & Classification Committee, comprising members from the Ministry, industry associations, hotel management institutes, and state/UT administrations. Therefore, this system provides travelers with reliable guidance on hotel standards by promoting transparency and encouraging the growth of high-quality luxury accommodations across India.

Europe Market Insights

Europe luxury hotel market is poised for exceptional progress owing to its historical legacy, art, and architectural grandeur. Heritage properties in the region are being revitalized to offer contemporary amenities by preserving their vintage properties, creating unique experiences that combine tradition with comfort. In this context, IHG Hotels & Resorts in February 2025 announced that it had acquired the Ruby brand from Ruby SARL for €110.5 million (USD 115.03 million) by adding its 20th brand to the portfolio and targeting rapid global expansion. Ruby is a premium urban lifestyle brand with 20 hotels across Europe and 10 more in the pipeline. Besides, it offers a lean luxury concept combining space-efficient design, self-service technology, and culturally rooted experiences for modern city travelers. The brand is leveraging IHG’s distribution, technology systems, and loyalty program, and further aims to expand to over 120 hotels in the next decade.

Germany market is progressing at a notable pace owing to the presence of well-equipped facilities, whereas the leisure tourists are attracted to wellness-focused retreats and spa destinations. The country’s market also benefits from cultural programming, such as local music and art, and proximity to historic sites, which enhance the luxury experience, making it suitable for global tourists. In January 2026, Radisson Individuals announced that it had expanded in southern Germany with the opening of HARBR. Hotel Konstanz and HARBR. Hotel Heilbronn, joining HARBR. Hotel Ludwigsburg is set to offer three distinctive lifestyle stays in Baden-Württemberg. These hotels also consist of modern design, digitally enhanced guest experiences, wherein amenities include long-stay apartments, EV charging, wellness facilities, and meeting spaces. Hence, these additions strengthen Radisson’s presence in Germany, providing both leisure and business travelers with stylish, culturally connected accommodations in lakeside, wine-region, and city-center settings.

The UK luxury hotel market is growing exponentially, owing to the presence of iconic city hotels in London and Edinburgh that blend heritage architecture with modern amenities, whereas countryside estates, coastal retreats, and boutique properties that offer privacy as well as scenic escapes. The country’s market also benefits from culinary excellence, wellness offerings, and cultural experiences, which play a pivotal role, with most of the hotels partnering with Michelin-starred chefs and local artisans. In this context, in September 2025, Radisson Hotels reported that it had become the official hotel partner of Co-op Live in Manchester, which is one of the country’s one of the largest live entertainment arenas, thereby enhancing access to concerts and premium experiences for guests. Furthermore, the partnership coincides with the upcoming Radisson Blu on the Etihad Campus that is set to open in 2026 with 401 rooms, offering a unique stay within an entertainment and sports hub.