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Lead-to-Account Matching and Routing Software Market Size & Share, by Application (On-Premises, Cloud); Organization (SMEs, Large Enterprises) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

  • Report ID: 4334
  • Published Date: Dec 26, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Lead-to-Account Matching and Routing Software Market size was over USD 965.07 million in 2024 and is projected to reach USD 3.14 billion by 2037, growing at around 9.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of lead-to-account matching and routing software is assessed at USD 1043 million.

The growth of the lead-to-account matching and routing software market can primarily be attributed to the increasing number of lead generated for businesses and services which can be attributed to the growing number of websites worldwide. It was found that, there were more than 1.90 billion websites worldwide, by March 2022.

Lead-to-account matching and routing software uses logic to automatically match leads to the specific account in real time and then routes the lead to the appropriate sales. It provides increased productivity and efficiency in the overall performance as it frees up manual resources for other activities. In addition to this, it also it enhances customer experience and engagement and hence promotes revenue flow for organizations. The demand for lead-to-account matching and routing software is on the rise amongst the digital businesses with rising digitization worldwide, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead-to-account matching and routing software market during the forecast period. It is estimated that, approximately 60% of the global GDP is to be digitized, by the end of 2022.

Lead-to-Account-Matching-and-Routing-Software-Market-Scope
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Growth Drivers

  • Growing Number of Business Website Visitors – Growing number of lead generations for businesses is responsible to escalate the demand for lead-to-account matching and routing software. The software uses different tools and techniques to decide whether the lead is a good match for an existing account, further filtering and prioritizing the leads accordingly. It was observed that, business websites on an average received approximately 1500 – 2500 visitors per month to their site.
  • Upsurge in the Number of Email-users – It has been estimated that, in 2022, there are approximately 4 billion email users worldwide.
  • Increasing Number of Social Media Users –It has been observed that, approximately 59 % of the global population used social media, by July 2022.
  • Growing Penetration of Internet –As of 2022, there are more than 4.5 billion active internet users worldwide estimated.

Challenges

  • Stringent Privacy Policy and Security Regulations
  • Concern of Poor Lead Acquisition
  • Efficiency and Scalability of the Algorithms

Lead-to-Account Matching and Routing Software Market: Key Insights

Report Attribute Details

Base Year

2024

Forecast Year

2025-2037

CAGR

9.5%

Base Year Market Size (2024)

USD 965.07 million

Forecast Year Market Size (2037)

USD 3.14 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Lead-to-Account Matching and Routing Software Segmentation

The global lead-to-account matching and routing software market is segmented and analyzed for demand and supply by application segment into on-premises and cloud. Amongst these segments, the cloud segment is anticipated to garner the largest revenue by the end of 2037, backed by the increasing use of cloud-based storage amongst businesses with the surge in cloud computing technology and growing cloud traffic worldwide. For instance, global cloud data center traffic was reported to represent more than 90% of total data center traffic in 2021.

Our in-depth analysis of the global lead-to-account matching and routing software market includes the following segments:

                   By Application
  • On-Premises
  • Cloud

                   By Enterprise
  • Large Enterprise
  • SMEs
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Lead-to-Account Matching and Routing Software Industry - Regional Synopsis

Regionally, the lead-to-account matching and routing software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is expected to dominate majority revenue share by 2037, backed by presence of growing digitalization of products, businesses and services, as well as the rising e-commerce in the region. According to the Census Bureau of the Department of Commerce, in United States, the estimated retail e-commerce sales in the first quarter of 2022 was estimated to be ~USD 250 billion.

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Companies Dominating the Lead-to-Account Matching and Routing Software Landscape

    • LeanData, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Groove Labs Inc.
    • RingLead Inc.
    • TrustRadius
    • Openprise Inc.
    • Eustace Consulting, Inc.
    • Leadspace Inc.
    • Bizible Inc.
    • Caliber UX, Inc. dba CaliberMind
    • SugarCRM Inc.

Recent Developments

  • LeanData, Inc., - entered into a partnership with ZoomInfo, a global leader in go-to-market intelligence solutions. This partnership will provide customers the ability to deliver leads to the right sales representatives efficiently and accurately, thereby increasing revenue growth. LeanData's lead-to-account matching and routing abilities and ZoomInfo's intelligence solutions jointly will deliver seamless, elegant product experience for their joint customers.

  • Groove Labs Inc., - announced the launch of its Groove+ mobile app and a new conversation intelligence product, Groove Conversations. Groove+ enables remote and hybrid teams to streamline meeting preparation and follow-up, while making it easy to access Salesforce and key meeting insights while travelling and Groove Conversations facilitates accessing of call recordings and insights by revenue teams directly from the inbox and calendar.

  • Report ID: 4334
  • Published Date: Dec 26, 2024
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2025, the industry size of lead-to-account matching and routing software is assessed at USD 1043 million.

Lead-to-Account Matching and Routing Software Market size was over USD 965.07 million in 2024 and is projected to reach USD 3.14 billion by 2037, growing at around 9.5% CAGR during the forecast period i.e., between 2025-2037.

North America industry is expected to dominate majority revenue share by 2037, backed by presence of growing digitalization of products, businesses and services, as well as the rising e-commerce in the region.

The major players in the market are LeanData, Inc., Groove Labs Inc., RingLead Inc., TrustRadius, SugarCRM Inc., Openprise Inc., Eustace Consulting, Inc., Caliber UX, Inc. dba CaliberMind, Bizible Inc., Leadspace Inc., and others.

Lead-to-Account Matching and Routing Software Market Report Scope

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