Kombucha Market size was over USD 3.42 billion in 2023 and is poised to reach USD 22.01 billion by the end of 2036, witnessing around 15.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of kombucha is assessed at USD 3.84 billion.
owing to the increasing awareness among people regarding health friendly drinks and the various health benefits offered by kombucha tea. Kombucha, also known as mushroom tea, is high in probiotic content owing to the presence of yeast and bacteria (SCOBY) in the drink, which makes it good for gut health. Additionally, kombucha is rich in antibiotics and offers same benefits as green tea combined with a better taste and frizz, which is estimated to raise its demand as a healthier alternative to soft drinks and sodas. Moreover, kombucha can replace alcoholic drinks, owing to its mild alcoholic content, which is preferred by health-conscious consumers. The growing adoption of fermented drinks, worldwide, is expected to further encourage the market growth. The global market for fermented beverages valued more than USD 700 billion in 2020. Furthermore, the availability of various flavor options in ready-to-drink kombucha is expected to drive the market growth throughout the forecast period.
Growth Drivers
Growing Inclination for Healthier Alternatives to Sodas to Boost the Market Growth
High Probiotic and Low Alcoholic Content of Kombucha to Drive the Market Growth
Availability of Various Flavor Options Likely to Promote the Market Growth
Challenges
Fluctuating Alcohol Content in the Pre-Packaged Kombucha Likely to Restraint the Market Growth
Increasing Trend for Homemade Kombucha to Hamper the Growth of the Market
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2023 |
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Forecast Year |
2024–2036 |
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CAGR |
15.4% |
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Base Year Market Size (2023) |
USD 3.42 billion |
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Forecast Year Market Size (2036) |
USD 22.01 billion |
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Regional Scope |
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The global kombucha market is segmented on the basis of type into natural and flavored, out of which, the flavored segment is anticipated to hold the largest market share throughout the forecast period owing to the growing demand for flavorful health drinks. On the basis of distribution channel, the market is segmented into supermarket, health stores, online retail, and others, among which, the supermarket segment is projected to garner a substantial revenue over the forecast period. The approach of supermarkets to attract the consumer by offering various flavors, brands and price range is estimated to drive the segment growth.
However, increasing practice of making kombucha at home is expected to challenge the market growth. Moreover, the fluctuating alcohol content in the packaged drink, due to secondary fermentation that occurs post-packaging, is another major factor projected to hamper the market growth.
Our in-depth analysis of the global market includes the following segments:
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Type |
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Distribution Channel |
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On the basis of regional analysis, the global kombucha market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
The market in the Asia Pacific industry is expected to account for largest revenue share by 2036, driven by predominant popularity of tea and tea-based drinks in the countries, such as, China and Japan. Moreover, changing lifestyle and growing shift towards healthier alternatives for food and beverages, is anticipated to boost the market growth in the region.
The market in the North America and the Europe region is foreseen to attain significant CAGR during the forecast period owing to rising acceptance of kombucha as an alternative to unhealthy alcoholic drinks. The alcohol content in kombucha can vary from 0.5-3%. Moreover, high disposable income is another major factor projected to drive the market growth.
Author Credits: Parul Atri
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