The global kombucha market is estimated to attain a noteworthy CAGR during the forecast period, i.e., 2021-2029 owing to the increasing awareness among people regarding health friendly drinks and the various health benefits offered by kombucha tea. Kombucha, also known as mushroom tea, is high in probiotic content owing to the presence of yeast and bacteria (SCOBY) in the drink, which makes it good for gut health. Additionally, kombucha is rich in antibiotics and offers same benefits as green tea combined with a better taste and frizz, which is estimated to raise its demand as a healthier alternative to soft drinks and sodas. Moreover, kombucha can replace alcoholic drinks, owing to its mild alcoholic content, which is preferred by health-conscious consumers. The growing adoption of fermented drinks, worldwide, is expected to further encourage the market growth. The global market for fermented beverages valued more than USD 700 billion in 2020. Furthermore, the availability of various flavor options in ready-to-drink kombucha is expected to drive the market growth throughout the forecast period.
The global kombucha market is segmented on the basis of type into natural and flavored, out of which, the flavored segment is anticipated to hold the largest market share throughout the forecast period owing to the growing demand for flavorful health drinks. On the basis of distribution channel, the market is segmented into supermarket, health stores, online retail, and others, among which, the supermarket segment is projected to garner a substantial revenue over the forecast period. The approach of supermarkets to attract the consumer by offering various flavors, brands and price range is estimated to drive the segment growth.
However, increasing practice of making kombucha at home is expected to challenge the market growth. Moreover, the fluctuating alcohol content in the packaged drink, due to secondary fermentation that occurs post-packaging, is another major factor projected to hamper the market growth. CLICK TO DOWNLOAD SAMPLE REPORT
On the basis of regional analysis, the global kombucha market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
The market in the Asia Pacific is estimated to garner the maximum share in the market during the forecast period, on the back of predominant popularity of tea and tea-based drinks in the countries, such as, China and Japan. Moreover, changing lifestyle and growing shift towards healthier alternatives for food and beverages, is anticipated to boost the market growth in the region.
The market in the North America and the Europe region is foreseen to attain significant CAGR during the forecast period owing to rising acceptance of kombucha as an alternative to unhealthy alcoholic drinks. The alcohol content in kombucha can vary from 0.5-3%. Moreover, high disposable income is another major factor projected to drive the market growth.
The global kombucha market is further classified on the basis of region as follows:
Our in-depth analysis of the global kombucha market includes the following segments:
FREQUENTLY ASKED QUESTIONS
Growing demand for healthy drinks, as an alternative to soft drinks and soda, and various health benefits of kombucha are the major factors driving the market growth.
The market is anticipated to attain a noteworthy CAGR over the forecast period, i.e., 2021-2029.
Unstable level of alcohol in kombucha is one of the major factors which is estimated to hamper the market growth.
The market in the Asia Pacific is estimated to provide maximum growth opportunities owing to the popularity of tea as a healthy drink in the region.
The major players in the market are Revive Brands DBA Revive Kombucha, Humm Kombucha LLC, Brew Dr Kombucha, Asheville Kombucha Mamas, LLC, GT’s Living Foods, PepsiCo, Inc. (KeVita), and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by type, distribution channel, and by region.
The flavoured segment is anticipated to hold largest market size on the back of increasing demand for tasty and healthy alternatives of soft drinks.
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