Infant Formula Ingredients Market Trends

Growth Drivers

Escalation In The Number Of Women Joining Workforce Subsequently After Childbirth And Growing Infant Population.

There is a significant increase in the number of women joining the workforce after becoming mother owing to the increased preference towards supporting their family and keeping their household economy on track. According to the U.S. Bureau of Labor Statistics, in the United States, 61.9% of all mothers with children under the age of three were in the labor force in 2018. Such a factor has put a strain on mothers, to ensure the care of their infants and the acceptance of the infant formula ingredients by mothers has increased, which has further raised the necessity to provide essential nutrition and supplements for their babies. Moreover, as the population is growing there is a shift in paradigm for the infant foods so as to provide them with basic macro and micronutrients which is anticipated to drive the growth of the infant formula ingredients market.

Preference For Convenient Feeding And Awareness About Factors Affecting The Wellbeing Of Infants.

Increasing awareness of factors that affect the health of infants and the importance of micronutrients in fostering and development of infants is triggering market players to launch products with various nutrients. Parents are becoming more skeptical of their buying decisions about baby formula, with growing inquisitive about the use of specific ingredients in such products. Moreover, the convenience it provides over the traditional feeding method is some of the factors that are anticipated to drive the growth of the market.

Challenges

Presence Of Fierce Competition Between The Local Players And Global Players

Despite the growing market for the infant formula ingredients, the presence of diverse leading players makes the market more competitive. Moreover, the ingredients market for infant formula is dominated by local players taking on new platforms and using multi-channel approaches. Additionally, these outlets also focus on offering convenient payment solutions by integrating various technology to provide their customers with convenience and improve their sales. These are some of the factors anticipated to hamper the growth of the infant formula ingredients market.