Industrial Margarine Market Trends

Growth Drivers

• Rising Consumption of Bakery and Confectionery Food Products to Boost the Market Growth
  The rapid growth in processed food industry as well as increased consumption of bakery, confectionary and dairy products, are some of the factors anticipated to fuel the growth of the global market. In the bakery industry, industrial margarine is widely used as an ingredient in cakes, pastries, doughnuts, and cookies owing to its ideal aeration properties, such as ability to add volume and to give mild flavor and texture to the bakery products. Moreover, it is a cost-effective substitute for butter and other fat-soluble items on account of its comparatively lower trans-fat content. Further, leading manufacturers across the globe are focusing on innovative developed margarine products with non-GMO and allergen-free properties, which is further anticipated to significantly expand the growth of the global industrial margarine market during the forecast period.
• Changing Eating Habits Among People to Drive the Market Growth
  With the rising changes in the eating behavior of people, the demand for bakery products have gained significant popularity among the global population. Moreover, owing to the rising concerns amongst individuals for the ill health effects of saturated fat and trans-fat such as increase in high blood pressure, heart disorders, and diabetes among others, consumers are shifting towards food products made with healthy products, such as industrial margarine. According to World Health Organization (WHO), intake of saturated fats should be less than 10% of total energy intake, and intake of trans-fats less than 1% of total energy intake. Furthermore, unlike butter, industrial margarine is rich in polyunsaturated fat that can lower bad cholesterol in body and is also often recommended as a heart-healthy replacement. On the back of such factors, the global industrial margarine market is predicted to grow significantly over the forecast period.

Challenges

• Stringent Regulations to Hamper the Market Growth
  Despite the growing usage of industrial margarine, there are stringent regulations associated with approval of such types of food ingredients which may negatively affect the growth of global market in the future.